Grupo Modelo.Mexico's largest brewer and maker of Corona Corona, city, United States Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing. beer Grupo Modelo Grupo Modelo is a large brewery in Mexico. It maintains a large part of the Mexican beer export market and produces top-selling imported beer in the United Kingdom, United States and Canada. plans to expand a plant in the south of Mexico to add beer capacity by 2006. Modelo plans to beef up its Tuxtepec brewery in Oaxaca by 9 million hectoliters per year to supply a total of 16 million hectoliters of beer to southern Mexico and to export to Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . This becomes the company's second-largest brewery after its 20 million hectoliter hec·to·li·ter n. Abbr. hl A metric unit of volume equal to 100 liters. Noun 1. hectoliter - a metric unit of volume or capacity equal to 100 liters hectolitre, hl Zacatecas plant. Part of the business model is to expand ahead of increasing demand so as never to be in short supply that would hand market share to its main competitor, beverage giant Femsa. [ILLUSTRATION OMITTED] |
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion