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Growth Brands.



The fastest-growing brands of wine, beer and spirits in the beverage alcohol industry.

In recent years, it was easy to tie the growth across all segments of the beverage alcohol industry to the soaring soaring: see flight; glider.
soaring
 or gliding

Sport of flying a glider or sailplane. The craft is towed behind a powered airplane to an altitude of about 2,000 ft (600 m) and then released.
 U.S. economy, which experienced a record nine straight years of expansion. Statistics for 2000 show all segments of the beverage alcohol industry -- wine, beer and spirits -- experiencing volume and dollar increases, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Adams Adams, town (1990 pop. 9,445), Berkshire co., NW Mass., in the Berkshires, on the Hoosic River; inc. 1778. Its manufactures include chemicals, textiles, and paper products. The Berkshire region attracts tourists year-round.  Handbook
For the handbook about Wikipedia, see .

This article is about reference works. For the subnotebook computer, see .
"Pocket reference" redirects here.
 Advance 2001.

It's it's  

1. Contraction of it is.

2. Contraction of it has. See Usage Note at its.


it's it is or it has
it's be ~have
 no secret that brand equity is one of the most valuable assets a product can possess, and this is particularly true in the beverage alcohol business. Although identifying category consumption trends is helpful, actual brand activity is what generates profits. Thus, the rationale rationale (rash´nal´),
n the fundamental reasons used as the basis for a decision or action.
 behind "Growth Brands," an annual report which highlights those brands that have demonstrated noteworthy growth over the past few years.

Of the four categories of Growth Brands, Fast Track represents the most demanding set of criteria criteria (krītēr´ē),
n.
. Among wines and spirits, these are brands whose sales exceeded 100,000 9-liter cases in 2000; domestic beers must have exceeded 9 million 2.25 gallon gallon: see English units of measurement.  cases and imported beers 2 million 2.25 gallon cases in 2000. All Fast Track Brands must have at least a five-year history with double-digit dou·ble-dig·it
adj.
Being between 10 and 99 percent: double-digit inflation. 
 growth over each of the past four years.

Fast Track Brands

The Fast Track represents the consummate To carry into completion; to fulfill; to accomplish.

A Common-Law Marriage is consummated when the parties live in a manner intended to bring about public recognition of their relationship as Husband and Wife.
 Growth Brand category, with only 14 spirits brand qualifying for inclusion this year, an increase of three from last year's 11. As has been the case for the past several years, Captain Morgan Captain Morgan is a brand of rum produced by Diageo. It is named after the 17th-century Caribbean privateer from Wales, Sir Henry Morgan. Captain Morgan's slogan is "Got a little Captain in You?" History  Original Spiced Rum, which sold an estimated 2.81 million 9-liter cases last year heads the list. Captain Morgan, which upped sales by 18.8% in 2000, has more than doubled its case sales since 1996.

Skyy Vodka SKYY vodka is produced by SKYY Spirits LLC in San Francisco, California. SKYY Vodka is 40% ABV or 80 proof. SKYY 90 Vodka is a 90 proof high-priced brand aimed at martini drinkers.

When SKYY Spirits LLC first launched in 1992 SKYY vodka was its first product.
, one of four vodkas This is a list of brands of vodka. Australia
  • Downunder Vodka
  • Bombora Vodka
  • Cooranbong Vodka
Austria
  • Monopolowa
Barbados
  • Jaguar Vodka
Belarus
  • Berösowaja
  • Kryshtal Etalon
 to be included in this category, is another returning brand to the Fast Track, rocketing to second place while breaking the 1 million case sales mark, The superpremium domestic vodka vodka (vŏd`kə), traditional spirituous drink of Russia, the Baltic states, and Poland; it is now consumed internationally. The best vodka is distilled from rye and barley malt, but the cheaper corn and potatoes are commonly employed.  grew an impressive 34.1% last year, notching notching Radiology Small grooves on the anterior aspect of ribs seen on a plain CXR of children with post-ductal–ductus arteriosus coarctation of the aorta, due to 'tracks' from the pressure of collateral vessels on the ribs  sales of an estimated 1.1 million cases. Other vodkas to make the Fast Track include Ketel One Ketel One Vodka is distilled from 100% wheat and made at the Nolet Distillery in Schiedam, Holland. It is distilled in alembic copper pot stills, filtered over loose charcoal, and rests in tile lined tanks until ready. , Absolut Citron citron (sĭt`rən), name for a tree (Citrus medica) of the family Rutaceae (orange family), and for its fruit, the earliest of the citrus fruits to be introduced to Europe from Asia.  and Belvedere Belvedere (bĕl`vədēr, Ital. bālvādĕ`rā), court of the Vatican named after a villa built (1485–87) for Innocent VIII. .

A terrific performance was turned in by Sauza tequila tequila

Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol.
, a returning Fast Track brand that has grown more than three-fold since 1996. Last year, Sauza gained 260,000 additional cases to sales of 945,000 cases, a 38.0% increase over 1999.

As the only cognac Cognac (kônyäk`), city (1990 pop. 19,932), Charente dept., W France, in Angoumois, on the Charente River. The French brandy to which Cognac gives its name has been manufactured and exported from the city since the 18th cent.  to make the list, Remy Martin amassed sales of 489,000 cases, a 22.3% increase in 2000; on its initial inclusion in the Fast Track, the brand boasts a four-year ACGR ACGR Annual Compound Growth Rate
ACGR Americans for Comprehensive Government Reform
 of 17.1%. Another Remy Amerique brand, the superpremium cordial cordial: see liqueur.  Cointreau Cointreau: see liqueur. , upped sales 24,6% last year to 167,000 cases, and shows a 22.2% four-year ACGR, Rounding out the Fast Track spirits brands is another first-timer, Midori Midori (緑) has several meanings:

It is the Japanese word for the color "green". It is also a common Japanese female personal name.

It is the name of several people:
  • Midori Goto (五嶋 みどり; Gotö Midori
 Melon melon, fruit of Cucumis melo, a plant of the family Curcurbitaceae (gourd family) native to Asia and now cultivated extensively in warm regions. There are many varieties, differing in taste, color, and skin texture—e.g.  Liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. , which grew 16.5% in 2000, to 134,000 cases.

This year, 16 brands of wine are included in the Fast Track category, and once again, as a group the brands underline underline

an animal's ventral profile; the shape of the belly when viewed from the side, e.g. pendulous, pot-belly, tucked up, gaunt.
 the growth of premium varietals.

Beringer tops the list, It gained more than 900,000 cases last year, totaling sales of 5.85 million cases, a growth rate of 18.9%. From Australia Australia (ôstrāl`yə), smallest continent, between the Indian and Pacific oceans. With the island state of Tasmania to the south, the continent makes up the Commonwealth of Australia, a federal parliamentary state (2005 est. pop. , Lindemans Lindemans may refer to
  • Lindemans Brewery in Belgium
  • Lindemans (wine) produced by Foster's Group in Australia
, from Southcorp Wines USA, has been on a roll for several years, upping sales by 23.2% last year to 1.75 million cases, and featuring an ACGR of 25.7%. Three additional Australian Australian

pertaining to or originating in Australia.


Australian bat lyssavirus disease
see Australian bat lyssavirus disease.

Australian cattle dog
a medium-sized, compact working dog used for control of cattle.
 imports are included among Fast Track brands. Rosemount Rosemount can refer to:
  • Rosemount, Aberdeen, an area of the Scottish city of Aberdeen
  • Rosemount, Derry, an affluent area of Derry, near the Bogside, renowned for DLA claims. Notable residents include, Chris Deacon, Cathal Coyle and John Hume.
 Estates had a phenomenal 2000, blowing past the 1 million case mark with sales of more than 1.33 million cases, a 45.1% gain. Jacob's Creek This is an article about a creek. For the wine see Jacob's Creek (wine).
Jacob's Creek is a small creek that runs through the wine-producing region of the Barossa Valley, 80km north of Adelaide, South Australia.
, imported by Austin, Nichols Austin, Nichols & Company, Inc. USA, is a distilling company producing several brands of beverages, including the Wild Turkey whiskeys. External links
  • http://www.wildturkey.com
  • http://www.pernod-ricardusa.com
, made the Fast Track for the first time. This brand also had an incredible 2000, delivering an 82.4% increase in sales volume last year, to 496,000 cases. Penfolds Penfolds is an Australian wine producer, founded in 1844 by Dr. Christopher Rawson Penfold, an English physician who emigrated to Australia.[2] It is one of Australia's oldest wineries. , imported by Southcorp Wines USA, continued the Australian onslaught, with sales of 210,000 cases in 2000, and showing a four-year ACGR of 21.3%.

Still, several other California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  wines had stellar years. Clos du Bois Du Bois (d`bois, dəbois`), city (1990 pop. 8,286), Clearfield co., W central Pa., in the region of the Allegheny plateau; inc. 1881. , from Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History
Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1].
 Wines, continued piling up the sales to more than 1.32 million cases, a 21.2% increase. Robert Mondavi Robert Gerald Mondavi born May 18 1913 (1913--) (age 94) in Virginia, Minnesota, United States is a leading vineyard operator whose technical improvements and marketing strategies brought  Coastal Wines broke the 1 million case mark, to more than 1.15 million cases, a 15.8% sales increase over 1999.

Three Italian imports reached the Fast Track this year, all of them for the first time. Cavit, from Palm Bay Imports, saw a 100,000 case bump to 575,000 cases, representing a 21.1% increase (four-year ACGR of 25.1%). Luna di Luna wines, from A.V. Imports, did even better, registering a 29.9% gain to 535,000 cases. A Rising Star last year, Luna di Luna boasts a four-year ACGR of 50.2%. And Antinori Marchesi Antinori Srl is an Italian wine company that can trace its history back to 1385. They are one of the biggest wine companies in Italy, and their innovations played a large part in the "Super-Tuscan" revolution of the 1970s.  wines, imported from Italy Italy (ĭt`əlē), Ital. Italia, officially Italian Republic, republic (2005 est. pop. 58,103,000), 116,303 sq mi (301,225 sq km), S Europe.  by Remy Amerique, hit 200,000 cases, a 14.3% sales increase over 1999.

Eleven beer brands qualified for the Fast Track this year. Bud Light has been a Fast Track brand since the initial Growth Brands feature eight years ago and deserves a tremendous amount of credit for maintaining a record of double-digit growth. Last year, the brand grew another 11.4% to 440 million 2.25-gallon cases, no small accomplishment for such a high-volume product. Corona Corona, city, United States
Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing.
 Extra has catapulted over other imports to become the top-selling imported beer in the U.S. and it upped its sales by another 11.4% last year to 73.35 million cases. Corona Light also qualified for the Fast Track, totaling 4.6 million cases. Other Fast Track beers imported from Mexico Mexico, city, Mexico
Mexico or Mexico City, Span. Ciudad de México (Méjico), city (1990 pop. 8,236,960; 1991 met. area est. 20,899,000), central Mexico, capital and largest city of Mexico.
 include Tecate For the beer of the same name, see .
Tecate is a small city in the Mexican state of Baja California, located at  on the border with the United States and adjacent to Tecate, California.
, which vaulted to more than 11 million cases, representing a 23.3% increase; Modelo Especial es·pe·cial  
adj.
1. Of special importance or significance; exceptional: an occasion of especial joy.

2.
, which hit 5.2 million cases in 2000, a 19.5% gain; Pacifico Pa`ci´fi`co

n. 1. A peaceful person; - applied specif. by the Spaniards to the natives in Cuba and the Philippine Islands who did not oppose the Spanish arms.
, which at 2.8 million cases grew 56.3%, and Dos Equis Dos Equis is a Mexican beer. It was first crafted in Mexico by the German brewmaster Wilhelm Hasse in 1897. Originally called "Siglo XX" ("20th century"), the brand was named to commemorate the arrival of the new century; since the Spanish language uses Roman numerals for , which registered more than 4.4 million cases in 2000. Labatt Labatt Brewing Company Ltd. is a Canadian beer company founded by John Kinder Labatt in 1847 in London, Ontario. In 1991, it was purchased by Belgian brewer Interbrew, now known as InBev. Labatt is the largest brewer in Canada.  Blue eclipsed 14 million cases last year, and Labatt Blue Light sold m ore ore, metal-bearing mineral mass that can be profitably mined. Nearly all rock deposits contain some metallic minerals, but in many cases the concentration of metal is too low to justify mining the ore.  than 3.2 million cases, jumping ahead by 56.3%.

Rising Stars

The Rising Star category presents a unique picture of the beverage alcohol industry, in that it includes relatively new brands that have made an impact on the market during the past few years.

The popularity of flavored fla·vor  
n.
1. Distinctive taste; savor: a flavor of smoke in bacon. See Synonyms at taste.

2.
 spirits is underlined among the six distilled spirits Rising Stars. Captain Morgan's Parrot Bay coconut-flavored rum hit a total of 385,000 cases, a 35.1% increase. Absolut Mandrin mandrin /man·drin/ (-drin) a metal guide for a flexible catheter.

man·drin
n.
A stiff wire or stylet inserted into a soft catheter to give it shape and firmness while passing through a hollow
 grew 66.7% to 300,000 cases. And Remy Red, the cognac and fruit juice combo, saw a 83.8% sales jump in 2000, to 125,000 cases. The increasing popularity of ultra-premium vodkas is also reflected here. Grey Goose had a tremendous 2000, upping sales by 175%, from 100,000 to 275,000 cases and Chopin gained 25% last year to 50,000 cases.

Only two beers were deemed Rising Stars. Beck's Beck's is a brand of the brewery Brauerei Beck & Co KG in the north German city of Bremen. Owned by local families until February 2002, it was then sold to Interbrew (now InBev) for 3.5 billion DM (1.8 billion euros, 2.1 billion U.S. dollars).  Light, from Germany Germany (jûr`mənē), Ger. Deutschland, officially Federal Republic of Germany, republic (2005 est. pop. 82,431,000), 137,699 sq mi (356,733 sq km). , reached 657,000 2.25-gallon cases in 2000 in its second year on the market, and Stella Artois This article is about Stella Artois lager. For the tennis competition that the company sponsors, see Queen's Club Championships.

Stella Artois (IPA pronunciation: [ˈstɛ.
, imported from Belgium Belgium (bĕl`jəm), Du. België, Fr. La Belgique, officially Kingdom of Belgium, constitutional kingdom (2005 est. pop. 10,364,000), 11,781 sq mi (30,513 sq km), NW Europe.  by Labatt USA, hit 232,000 cases.

Established Growth Brands

Many Established Growth brands are leaders in their respective categories, large-volume brands that have been cited as Established Growth brands before.

Bacardi Bacardi is the world's largest privately held, family-owned spirits company; a producer of rums, including Bacardi Superior and Bacardi 151. The company sells in excess of 200 million bottles per year in 200 countries.  (including its Bacardi Limon Li·món   , José Arcadio 1908-1972.

Mexican-born American dancer and choreographer. He was artistic director of the American Dance Theater (1964).
 flavored rum), the top-selling spirit in the U.S ., gained 5.2% last year to more than 7.48 million cases. Limon, by itself, registered sales of 950,000 cases, a 6.1% increase over 1999. Absolut Vodka (including Absolut Citron and Mandrin), from Seagram The Seagram Company Ltd. was a large corporation headquartered in Montreal, Quebec, Canada that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures.  Americas A·mer·i·cas   , the

See America.
, notched sales of 4.5 million cases, for a healthy 11.1% increase in 1999. Brown-Forman's Jack Daniel's For the running coach, see .

For the British car engineer, see .

For the American politician, see .

Jack Daniel's is a Tennessee whiskey distillery and brand known for its rectangular bottles and black label.
 Black gained 2.7% to more than 3.65 million cases, and UDV's Jose JOSE Jealous One's Still Envy (song)
JOSE Joint Optics Structures Experiment
 Cuervo/1800 was up 8.3% to almost 3.5 million cases. Seagram's superpremium Canadian whisky Canadian whisky is whisky made in Canada; by law it must be aged there at least three years[1] in a wooden barrel of not greater than 700 L capacity[2]. , Grown Royal, upped sales by 8.3% to more than 2.67 million cases, Jim Beam's DeKuyper De Kuyper Royal Distillers is a privately held Dutch company in the business of manufacturing and marketing distilled spirits and liqueurs.

The company was begun in 1695 by Petrus De Kuyper as a manufacturer of barrels and casks used in the transportation of spirits and beer.
 line of cordials maintained sales growth, posting more than 2.56 million cases.

Sales of Malibu rum Malibu Rum is a rum made in Barbados with natural coconut extract. Although the drink is made in Barbados, it is bottled in Dumbarton, Scotland by Pernod Ricard. It was first blended and bottled in 1985. The alcohol content by volume is 21.0% (42 proof).  continued its impressive sales increases, jumping 21.1% to 827,000 cases. Jagermeister displayed steady growth, registering sales of 530,000 cases. Johnnie Walker Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Scotland. It is the most widely distributed brand of Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles.  Black broke through a half million cases to 525,000, a 6.1% rise. Courvoisier Courvoisier is a brand of cognac. Although there exists no evidence that Courvoisier cognac was the favorite drink of Napoleon Bonaparte, who died in 1821, before Courvoisier was officially established by Felix Courvoisier in 1835, the company website[1] claims the  cognac increased its sales to 450,00 cases and Maker's Mark Maker's Mark is a hand crafted small batch type of bourbon whisky distilled in Loretto, Kentucky.

When the famous T.W. Samuels family of distilling sold their distillery and their trademarks in the 1950s, those members of the family who wished to continue in the business
, the superpremium bourbon Bourbon (brbôN`), European royal family, originally of France; a cadet branch of the Capetian dynasty. , grew 10% last year to 330,000 cases.

The top percentage gainer among all spirits Established Growth Brands is Bombay Sapphire Bombay Sapphire is a brand of gin distributed by Bacardi, launched in 1987, having been named via a competitive process whereby a number of leading Madison Avenue agencies were played off against each other. The name hints at the origins of gin's popularity in the British Raj. , the superpremium gin imported by Bacardi USA, which boasts a 26.4% sales rise to 455,000 cases in 2000. Grand Marnier Grand Marnier: see liqueur.  generated sales of 445,000 cases, an 11.2% gain, and Bols
  • bols are parts of Indian rhythm, see bol (music).
  • Lucas Bols is a Dutch distiller, producing branded spirits including gin, vodka, fruit liqueurs, and advocaat.
  • Bols is a brand used by Lucas Bols for a line of liqueurs, vodkas, gins, and genevers.
 Cordials registered sales of 425,000 cases.

The best performance among Established Growth Brands was turned in by UDV's Beaulieu Vineyard Beaulieu Vineyard was established in 1900 by Georges de Latour and his wife Fernande when they purchased 4 acres in Rutherford, California. The winery derives its name from the french phrase "Quel beau lieu" which translated to english means "What a beautiful place  wines. The brand blew past the 1 million mark to sales of more than 1.24 million cases, a whopping 32.1% increase.

Classic Wines of California again produced two wines that made the list: Forest Glen The name Forest Glen may refer to:
  • Forest Glen, Maryland, a neighborhood in Silver Spring, Maryland
  • Forest Glen (Washington Metro), a Washington Metro station, in Maryland, USA
  • Forest Glen, Chicago, a neighborhood in Chicago, Illinois, USA
, which notched 625,000 cases (+12.6%), and Forest Ville
For the commune of Oise, see Ville, Oise.


Ville is the French word for city or town. The derivative suffix "-ville" is commonly used in English in names of cities, towns and villages. Ville is also a name for a boy in Finland and Sweden.
 Vineyards, which posted sales of 480,000 cases (+11.6%). Kenwood Kenwood may refer to:

Places:
  • Kenwood, California
  • Kenwood, Chicago, Illinois, a neighborhood
  • Kenwood, Minneapolis, Minnesota, a neighborhood
  • Kenwood, Ohio
  • Kenwood, St.
 also upped its sales percentage gain by double-digits, up 17.5% to 470,000 cases.
                           Fast Track Brands
Brand                                Supplier
Distilled Spirits (Thousands
of 9-Liter Cases) Distilled
Spirits and wine: The brand must
have exceeded 100,000 9-liter
cases in 2000, with double-digit
growth over each of the
past four years. All brands must be
at least five full years of age.
Captain Morgan                       Seagram Americas
Skyy                                 Skyy Spirits
Paul Masson Brandy                   Constellation Brands
Kahlua Drinks to Go                  Allied Domecq Spirits USA
Sauza                                Allied Domecq Spirits USA
Jose Cuervo M'gritas                 UDV North America
Ketel One Vodka                      Nolet Spirits USA
Absolut Citron                       Seagram Americas
E & J Cask & Cream                   E & J Gallo Winery
Remy Martin                          Remy Amerique
Belvedere Vodka                      Millenium Import
Cointreau                            Remy Amerique
Midori Melon Liqeuer                 Allied Domecq Spirits USA
Patron                               St. Maarten Spirits, Ltd.
Wine (Thousands of 9-Liter Cases)
Beringer                             Beringer Wine Estates
Gossamer Bay                         E & J Gallo Winery
Lindemans                            Southcorp Wines USA
Rosemount Estate                     Rosemount Estates
Clos du Bois                         Allied Domecq Wines, USA
R. Mondavi - Coastal                 Robert Mondavi Winery
Meridian                             Beringer Wine Estates
Gallo Sonoma                         E & J Gallo Winery
Talus                                Turner Road Vintners
Cavit                                Palm Bay Imports
Luna di Luna                         A. V. Imports
Jacob's Creek                        Austin, Nichols
Pepperwood Grove                     Cecchetti Sebastiani Cellar
Penfolds                             Southcorp Wines USA
Antinori                             Remy Amerique
St. Francis                          Kobrand
Beer (Thousands of 2.25- Gallon
Cases) Domestic Brands must have
exceeded 9 million 2.25-gallon
cases in 2000, and imported
brands must have exceeded
2 million 2.25- gallon cases in
2000, with double digit growth
over the past four years.
Bud Light                            Anheuser-Busch
Corona Extra                         Barton/Gambrinus
Labatt Blue                          Labatt USA
Tecate                               Labatt USA
Sierra Nevada P. Ale                 Sierra Nevada Brewing
Modelo Especial                      Barton/Gambrinus
Corona Light                         Barton/Gambrinus
Dos Equis                            Labatt USA
Newcastle Brown Ale                  Scottish & Newcastle Importers
Labatt Blue Light                    Labatt USA
Pacifico                             Barton/Gambrinus
Brand                                   1996     1997     1998
Distilled Spirits (Thousands
of 9-Liter Cases) Distilled
Spirits and wine: The brand must
have exceeded 100,000 9-liter
cases in 2000, with double-digit
growth over each of the
past four years. All brands must be
at least five full years of age.
Captain Morgan                         1,330    1,543    1,920
Skyy                                     500      594      702
Paul Masson Brandy                       450      600      780
Kahlua Drinks to Go                      196      335      615
Sauza                                    270      350      515
Jose Cuervo M'gritas                     307      390      542
Ketel One Vodka                          200      300      457
Absolut Citron                           360      400      460
E & J Cask & Cream                        20      220      350
Remy Martin                              260      300      345
Belvedere Vodka                           10       40      130
Cointreau                                 75       95      120
Midori Melon Liqeuer                      79       87      101
Patron                                    35       39       59
Wine (Thousands of 9-Liter Cases)
Beringer                               3,600    4,000    4,473
Gossamer Bay                             900    1,400    1,700
Lindemans                                700      959    1,145
Rosemount Estate                         340      540      760
Clos du Bois                             648      750      890
R. Mondavi - Coastal                     457      649      805
Meridian                                 473      630      842
Gallo Sonoma                             130      190      220
Talus                                    282      389      498
Cavit                                    235      275      375
Luna di Luna                             105      165      202
Jacob's Creek                            138      186      207
Pepperwood Grove                          63      104      180
Penfolds                                  97      128      162
Antinori                                 120      140      155
St. Francis                              100      110      135
Beer (Thousands of 2.25- Gallon
Cases) Domestic Brands must have
exceeded 9 million 2.25-gallon
cases in 2000, and imported
brands must have exceeded
2 million 2.25- gallon cases in
2000, with double digit growth
over the past four years.
Bud Light                            284,500  314,500  353,000
Corona Extra                          29,000   39,400   53,896
Labatt Blue                            7,400    9,280   11,100
Tecate                                 4,920    6,020    7,660
Sierra Nevada P. Ale                   3,100    3,700    4,550
Modelo Especial                        2,200    3,067    3,374
Corona Light                           1,500    2,100    2,944
Dos Equis                              2,425    2,995    3,655
Newcastle Brown Ale                    1,726    2,238    2,696
Labatt Blue Light                        920    1,126    1,657
Pacifico                               1,000    1,250    1,395
                                                       00/99   00/96
Brand                                   1999  2000(e)  % Chg    ACGR
Distilled Spirits (Thousands
of 9-Liter Cases) Distilled
Spirits and wine: The brand must
have exceeded 100,000 9-liter
cases in 2000, with double-digit
growth over each of the
past four years. All brands must be
at least five full years of age.
Captain Morgan                         2,365    2,810  18.8%   20.6%
Skyy                                     820    1,100  34.1%   21.8%
Paul Masson Brandy                       918    1,037  13.0%   23.2%
Kahlua Drinks to Go                      865      955  10.4%   48.6%
Sauza                                    685      945  38.0%   36.8%
Jose Cuervo M'gritas                     721      889  23.3%   30.4%
Ketel One Vodka                          605      750  24.0%   39.2%
Absolut Citron                           520      590  13.5%   13.1%
E & J Cask & Cream                       450      520  15.6%  125.8%
Remy Martin                              400      489  22.3%   17.1%
Belvedere Vodka                          160      200  25.0%  111.5%
Cointreau                                134      167  24.6%   22.2%
Midori Melon Liqeuer                     115      134  16.5%   14.1%
Patron                                    67      103  53.7%   31.0%
Wine (Thousands of 9-Liter Cases)
Beringer                               4,920    5,850  18.9%   12.9%
Gossamer Bay                           2,000    2,200  10.0%   25.0%
Lindemans                              1,421    1,750  23.2%   25.7%
Rosemount Estate                         920    1,335  45.1%   40.8%
Clos du Bois                           1,092    1,324  21.2%   19.5%
R. Mondavi - Coastal                   1,014    1,174  15.8%   26.6%
Meridian                               1,030    1,150  11.7%   24.9%
Gallo Sonoma                             650      900  38.5%   62.2%
Talus                                    700      780  11.4%   29.0%
Cavit                                    475      575  21.1%   25.1%
Luna di Luna                             412      535  29.9%   50.2%
Jacob's Creek                            272      496  82.4%   37.7%
Pepperwood Grove                         272      360  32.4%   54.6%
Penfolds                                 183      210  14.8%   21.3%
Antinori                                 175      200  14.3%   13.6%
St. Francis                              150      165  10.0%   13.3%
Beer (Thousands of 2.25- Gallon
Cases) Domestic Brands must have
exceeded 9 million 2.25-gallon
cases in 2000, and imported
brands must have exceeded
2 million 2.25- gallon cases in
2000, with double digit growth
over the past four years.
Bud Light                            395,000  440,000  11.4%   11.5%
Corona Extra                          66,871   73,350  11.4%   26.1%
Labatt Blue                           12,562   14,181  12.9%   17.7%
Tecate                                 8,943   11,024  23.3%   22.3%
Sierra Nevada P. Ale                   5,264    6,161  17.0%   18.7%
Modelo Especial                        4,353    5,200  19.5%   24.0%
Corona Light                           3,835    4,600  19.9%   32.3%
Dos Equis                              3,988    4,425  11.0%   16.2%
Newcastle Brown Ale                    3,089    3,475  12.5%   19.1%
Labatt Blue Light                      2,301    3,260  41.7%   37.2%
Pacifico                               1,791    2,800  56.3%   29.4%
                              Rising Stars
              BRANDS LESS THAN FIVE FULL YEARS OF AGE THAT
            HAVE EXHIBITED SUBSTANTIAL GROWTH OVER THE PAST
                               FEW YEARS.
Brand                                           Supplier
Distilled Spirits (Thousands of 9-Liter Cases)
Capt. Morgan's Parrot                           Seagram Americas
Absolut Mandrin                                 Seagram Americas
Grey Goose                                      Sidney Frank Importing
Margaritaville                                  Seagram Americas
Remy Red                                        Remy Amerique
Chopin Vodka                                    Millenium Import
Wines (Thousands of 9-Liter Cases)
Arbor Mist                                      Canandaigua Wine
Wild Vines                                      E & J Gallo Winery
Foxhorn                                         The Wine Group
Ecco Domani                                     E & J Gallo Winery
Indigo Hills                                    E & J Gallo Winery
Greg Norman Estates                             Mildara Blass Wines
McPherson                                       Brown-Forman Beverages
Belmondo                                        A. V. Imports
Beer (Thousands of 2.5-Gallon Cases)
Beck's Light                                    Beck's North America
Stella Artois                                   Labatt USA
Brand                                           1996  1997   1998
Distilled Spirits (Thousands of 9-Liter Cases)
Capt. Morgan's Parrot                             --   120    210
Absolut Mandrin                                   --    --     --
Grey Goose                                        --    18     50
Margaritaville                                    --    --     --
Remy Red                                                       --
Chopin Vodka                                      --    15     27
Wines (Thousands of 9-Liter Cases)
Arbor Mist                                        --    --  1,280
Wild Vines                                        --    --     --
Foxhorn                                           --    --     --
Ecco Domani                                       --   370    600
Indigo Hills                                      --   100    150
Greg Norman Estates                               --    --     --
McPherson                                         --    --     --
Belmondo                                          --    --     15
Beer (Thousands of 2.5-Gallon Cases)
Beck's Light                                      --    --     --
Stella Artois                                                  15
                                                                 00/99
Brand                                            1999  2000(e)   % Chg
Distilled Spirits (Thousands of 9-Liter Cases)
Capt. Morgan's Parrot                             285      385   35.1%
Absolut Mandrin                                   180      300   66.7%
Grey Goose                                        100      275  175.0%
Margaritaville                                      5      200      ++
Remy Red                                           68      125   83.8%
Chopin Vodka                                       40       50   25.0%
Wines (Thousands of 9-Liter Cases)
Arbor Mist                                      3,500    4,020   14.9%
Wild Vines                                      1,500    1,900   26.7%
Foxhorn                                           755    1,026   35.9%
Ecco Domani                                       700      780   11.4%
Indigo Hills                                      200      220   10.0%
Greg Norman Estates                                15      138  820.0%
McPherson                                          21      106  404.8%
Belmondo                                           90      103   14.4%
Beer (Thousands of 2.5-Gallon Cases)
Beck's Light                                      102      657      ++
Stella Artois                                      68      232      ++
                                                00/96
Brand                                            ACGR
Distilled Spirits (Thousands of 9-Liter Cases)
Capt. Morgan's Parrot                              --
Absolut Mandrin                                    --
Grey Goose                                         --
Margaritaville                                     --
Remy Red                                           --
Chopin Vodka                                       --
Wines (Thousands of 9-Liter Cases)
Arbor Mist                                         --
Wild Vines                                         --
Foxhorn                                            --
Ecco Domani                                        --
Indigo Hills                                       --
Greg Norman Estates                                --
McPherson                                          --
Belmondo                                           --
Beer (Thousands of 2.5-Gallon Cases)
Beck's Light                                       --
Stella Artois                                      --
(++.)Greater than 100%.
                       Established Growth Brands
             TOP-SELLING BRANDS THAT HAVE CROWN MODERATELY
               OR SUBSTANTIALLY OVER THE PAST FOUR YEARS
Brand                                           Supplier
Distilled Spirits (Thousands of 9-Liter Cases)
Bacardi [*]                                     Bacardi USA
Absolut [**]                                    Seagram Americas
Jack Daniel's                                   Brown-Forman
Jose Cuervo/1800                                UDV North America
Crown Royal                                     Seagram Americas
DeKuyper                                        Jim Beam Brands
McCormick Vodka                                 McCormick Distilling
Jack Daniel's Cocktails                         Brown-Forman
Hennessy                                        Schieffelin & Somerset
Tanqueray                                       Schieffelin & Somerset
Castillo                                        Bacardi USA
Bacardi Limon                                   Bacardi USA
Evan Williams                                   Heaven Hill Distilleries
Malibu                                          UDV North America
Fleischmann's Vodka                             Barton Brands
Aristocrat Vodka                                Heaven Hill Distilleries
Crystal Palace Vodka                            Barton Brands
Jagermeister                                    Sidney Frank Importing
Brand                                            1996   1997   1998
Distilled Spirits (Thousands of 9-Liter Cases)
Bacardi [*]                                     6,525  6,600  6,795
Absolut [**]                                    3,340  3,440  3,630
Jack Daniel's                                   3,169  3,230  3,300
Jose Cuervo/1800                                2,645  2,890  2,917
Crown Royal                                     1,965  2,175  2,250
DeKuyper                                        2,131  2,291  2,376
McCormick Vodka                                 1,206  1,324  1,438
Jack Daniel's Cocktails                         1,000  1,152  1,279
Hennessy                                          930  1,080  1,260
Tanqueray                                       1,310  1,315  1,320
Castillo                                          935    960    975
Bacardi Limon                                     445    610    745
Evan Williams                                     900    910    915
Malibu                                            489    536    560
Fleischmann's Vodka                               569    595    597
Aristocrat Vodka                                  600    605    615
Crystal Palace Vodka                              496    502    568
Jagermeister                                      485    490    500
                                                                00/99
Brand                                            1999  2000(e)  % Chg
Distilled Spirits (Thousands of 9-Liter Cases)
Bacardi [*]                                     7,115    7,485   5.2%
Absolut [**]                                    4,050    4,500  11.1%
Jack Daniel's                                   3,560    3,656   2.7%
Jose Cuervo/1800                                3,227    3,495   8.3%
Crown Royal                                     2,470    2,675   8.3%
DeKuyper                                        2,492    2,563   2.8%
McCormick Vodka                                 1,479    1,595   7.8%
Jack Daniel's Cocktails                         1,370    1,584  15.6%
Hennessy                                        1,380    1,390   0.7%
Tanqueray                                       1,350    1,390   3.0%
Castillo                                        1,035    1,110   7.2%
Bacardi Limon                                     895      950   6.1%
Evan Williams                                     920      925   0.5%
Malibu                                            683      827  21.1%
Fleischmann's Vodka                               648      685   5.7%
Aristocrat Vodka                                  620      630   1.6%
Crystal Palace Vodka                              585      620   6.0%
Jagermeister                                      515      530   2.9%
                                                00/96
Brand                                            ACGR
Distilled Spirits (Thousands of 9-Liter Cases)
Bacardi [*]                                      3.5%
Absolut [**]                                     7.7%
Jack Daniel's                                    3.6%
Jose Cuervo/1800                                 7.2%
Crown Royal                                      8.0%
DeKuyper                                         4.7%
McCormick Vodka                                  7.2%
Jack Daniel's Cocktails                         12.2%
Hennessy                                        10.6%
Tanqueray                                        1.5%
Castillo                                         4.4%
Bacardi Limon                                   20.9%
Evan Williams                                    0.7%
Malibu                                          14.0%
Fleischmann's Vodka                              4.7%
Aristocrat Vodka                                 1.2%
Crystal Palace Vodka                             5.7%
Jagermeister                                     2.2%
Johnnie Walker Black                  Schieffelin & Somerset
Jacquin Cordials                      Charles Jacquin et Cie
Rich & Rare                           Allied Domecq Spirits USA
Bombay Sapphire                       Bacardi USA
Courvoisier                           Allied Domecq Spirits USA
Grand Marnier                         Schieffelin & Somerset
Juarez                                David Sherman
Bols Cordials                         William Grant & Sons
Burnett's W. Satin Gin                Heaven Hill Distilleries
Burnett's Vodka                       Heaven Hill Distilleries
Maker's Mark                          Allied Domecq Spirits USA
Wines (Thousands of 9-Liter Cases)
Franzia Winetaps                      The Wine Group
Almaden                               Canandaigua Wine
Sutter Home                           Trinchero Family Est.
Turning Leaf                          E & J Gallo Winery
Copperidge                            E & J Gallo Winery
Georges Duboeuf                       Deutsch/Winesellers
Beaulieu Vineyard                     UDV Wines
Casarsa                               Gary Raden & Sons
Bolla                                 Brown-Forman Beverages
Folonari                              Frederick Wildman & Sons
C K Mondavi                           Charles Krug Winery
Burlwood                              E & J Gallo Winery
Citra                                 Palm Day Imports
Forest Glen                           Classic Wines/California
Schmitt Soehne                        H. Schmitt Soehne
Martini & Rossi                       Bacardi USA
Rodney Strong                         Rodney Strong Vineyards
Forest Ville Vineyards                Classic Wines/California
Kenwood                               Kenwood Vineyards
Black Opal                            Mildara Blass Wines
San Pedro                             Sham Ross Imports
Beer (Thousands of 2.5-Gallon Cases)
Coors Light                           Coors Brewing
Natural Light                         Anheuser-Busch
Busch Light                           Anheuser-Busch
Heineken                              Heineken USA
Keystone Light                        Coors Brewing
Milwaukee's Best Light                Miller Brewing
Natural Ice                           Anheuser-Busch
Milwaukee's Best Ice                  Miller Brewing
Samuel Adams Lager                    Boston Beer
Guinness Stout                        Guinness-Bass Import
Foster's Lager                        Molson USA
Beck's                                Beck's North America
Bass Ale                              Guinness-Bass Import
Shiner Bock                           Gambrinus
Johnnie Walker Black                      430      470      475
Jacquin Cordials                          380      385      450
Rich & Rare                               332      350      380
Bombay Sapphire                           163      250      265
Courvoisier                               400      410      425
Grand Marnier                             360      365      375
Juarez                                    275      308      330
Bols Cordials                             300      320      345
Burnett's W. Satin Gin                    360      365      370
Burnett's Vodka                           200      260      310
Maker's Mark                              212      225      270
Wines (Thousands of 9-Liter Cases)
Franzia Winetaps                       15,800   17,910   18,900
Almaden                                 7,100    7,600    7,660
Sutter Home                             6,080    6,600    6,900
Turning Leaf                            1,695    2,800    3,100
Copperidge                              1,300    1,450    1,650
Georges Duboeuf                           975    1,100    1,175
Beaulieu Vineyard                         570      770      860
Casarsa                                   935    1,050    1,150
Bolla                                     955      956      990
Folonari                                  725      750      760
C K Mondavi                               495      550      675
Burlwood                                  400      550      650
Citra                                     490      550      590
Forest Glen                               250      450      550
Schmitt Soehne                            360      400      500
Martini & Rossi                           474      485      490
Rodney Strong                             281      320      380
Forest Ville Vineyards                    275      340      425
Kenwood                                   260      280      340
Black Opal                                300      385      420
San Pedro                                 113      125      270
Beer (Thousands of 2.5-Gallon Cases)
Coors Light                           182,000  185,000  193,200
Natural Light                          95,500   96,000  100,500
Busch Light                            59,500   62,500   67,500
Heineken                               37,813   39,900   43,000
Keystone Light                         26,800   26,950   27,600
Milwaukee's Best Light                 23,000   27,556   28,933
Natural Ice                            14,000   17,500   22,000
Milwaukee's Best Ice                    6,000   10,000   12,744
Samuel Adams Lager                      9,200    9,500    9,600
Guinness Stout                          5,650    7,000    8,731
Foster's Lager                          5,450    6,800    7,950
Beck's                                  6,582    7,396    8,500
Bass Ale                                5,075    5,750    6,351
Shiner Bock                             2,300    2,600    3,013
Johnnie Walker Black                      495      525   6.1%   5.1%
Jacquin Cordials                          475      485   2.1%   6.3%
Rich & Rare                               420      455   8.3%   8.2%
Bombay Sapphire                           360      455  26.4%  29.3%
Courvoisier                               440      450   2.3%   3.0%
Grand Marnier                             400      445  11.3%   5.4%
Juarez                                    360      440  22.2%  12.5%
Bols Cordials                             398      425   6.8%   9.1%
Burnett's W. Satin Gin                    375      380   1.3%   1.4%
Burnett's Vodka                           325      340   4.6%  14.2%
Maker's Mark                              300      330  10.0%  11.7%
Wines (Thousands of 9-Liter Cases)
Franzia Winetaps                       19,900   20,166   1.3%   6.3%
Almaden                                 9,200    9,370   1.8%   7.2%
Sutter Home                             7,020    7,200   2.6%   4.3%
Turning Leaf                            3,150    3,300   4.8%  18.1%
Copperidge                              1,750    1,800   2.9%   8.5%
Georges Duboeuf                         1,185    1,250   5.5%   6.4%
Beaulieu Vineyard                         944    1,247  32.1%  21.6%
Casarsa                                 1,208    1,210   0.2%   6.7%
Bolla                                   1,041    1,097   5.4%   3.5%
Folonari                                  767      775   1.0%   1.7%
C K Mondavi                               725      760   4.8%  11.3%
Burlwood                                  700      720   2.9%  15.8%
Citra                                     620      650   4.8%   7.3%
Forest Glen                               555      625  12.6%  25.7%
Schmitt Soehne                            520      550   5.8%  11.2%
Martini & Rossi                           505      540   6.9%   3.3%
Rodney Strong                             445      486   9.2%  14.7%
Forest Ville Vineyards                    430      480  11.6%  14.9%
Kenwood                                   400      470  17.5%  16.0%
Black Opal                                430      465   8.1%   5.2%
San Pedro                                 420      450   7.1%  41.3%
Beer (Thousands of 2.5-Gallon Cases)
Coors Light                           203,000  213,000   4.9%   4.0%
Natural Light                         106,000  110,000   3.8%   3.6%
Busch Light                            70,500   73,000   3.5%   5.2%
Heineken                               47,000   54,000  14.9%   9.3%
Keystone Light                         28,500   31,000   8.8%   3.7%
Milwaukee's Best Light                 28,935   29,112   0.6%   6.1%
Natural Ice                            26,000   28,000   7.7%  18.9%
Milwaukee's Best Ice                   13,750   13,916   1.2%  23.4%
Samuel Adams Lager                      9,700   10,250   5.7%   2.7%
Guinness Stout                          9,579   10,035   4.8%  15.4%
Foster's Lager                          8,820    8,956   1.5%  13.2%
Beck's                                  8,796    8,825   0.3%   7.6%
Bass Ale                                6,870    7,338   6.8%   9.7%
Shiner Bock                             3,129    3,303   5.6%   9.5%
(*.)Includes Limon.
(**.)Includes Citron & Mandrin
                            Comeback Brands
                       BRANDS THAT HAVE INCREASED
                      SALES AFTER A RECENT DECLINE
Brand                         Supplier                     1996
Distilled Spirits (Thousands
of 9-Liter Cases)
E & J                         E & J Gallo Winery          1,950
Black Velvet                  Barton Brands               1,834
Kahlua                        Allied Domecq Spirits       1,363
Barton Vodka                  Barton Brands               1,187
Stolichnaya                   UDV North America           1,055
Southern Comfort              Brown-Forman                1,190
Skol Vodka                    Barton Brands                 928
Hiram Walker Cordials         Allied Domecq Spirits       1,061
Baileys                       UDV North America             850
Clan MacGregor                William Grant & Sons          715
Wild Turkey                   Austin, Nichols               469
Barton Gin                    Barton Brands                 350
Taaka Vodka                   Sazerac                       380
Myers's                       Seagram Americas              285
Finlandia                     Brown-Forman Beverages        220
Nikolai                       Sazerac                       290
Carolan's Irish Cream         Allied Domecq Spirits USA     254
Jacquin Vodka Royal           Charles Jacquin et Cie        185
Cruzan Rum                    Todhunter Importers           110
Wines (Thousands of
9-Liter Cases)
Woodbridge                    Robert Mondavi Winery       4,683
Kendall-Jackson               Kendall-Jackson Wine        2,141
Chateau Ste. Michelle         Stimson Lane Vineyards        637
Barton & Guestier             Seagram Chateau & Est.        700
Leonard Kreusch               Leonard Kreusch               500
J. Lohr Estates               J. Lohr Winery                225
Blue Nun                      Show Ross Imports             275
Santa Rita                    Vineyard Brands               240
Vichon Mediterranean          Robert Mondavi Winery         117
Placido                       Banfi Vintners                192
Piccini                       A. V. Imports                  75
Beer (Thousands of
2.5-Gallon Cases)
Michelob Light                Anheuser-Busch             35,100
Olde English 800              Miller Brewing             24,000
Rolling Rock                  Labatt USA                 12,930
Killian's Irish Red           Coors Brewing               8,500
Amstel Light                  Heineken USA                5,272
St. Pauli Girl                Barton Beers                1,900
                                                                00/99
Brand                           1997    1998    1999  2000(e)  % Chg
Distilled Spirits (Thousands
of 9-Liter Cases)
E & J                          2,150   1,960   2,030    2,200    8.4%
Black Velvet                   1,845   1,780   1,717    1,831    6.6%
Kahlua                         1,380   1,355   1,405    1,455    3.6%
Barton Vodka                   1,279   1,276   1,315    1,383    5.2%
Stolichnaya                    1,130   1,117   1,231    1,374   11.6%
Southern Comfort               1,205   1,185   1,210    1,252    3.5%
Skol Vodka                       924     959   1,012    1,108    9.5%
Hiram Walker Cordials          1,030   1,045   1,060    1,075    1.4%
Baileys                          865     858     914      952    4.2%
Clan MacGregor                   700     707     713      715    0.3%
Wild Turkey                      464     436     482      490    1.7%
Barton Gin                       346     345     349      352    0.9%
Taaka Vodka                      370     265     270      320   18.5%
Myers's                          275     285     300      310    3.3%
Finlandia                        183     224     252      307   21.8%
Nikolai                          285     270     275      290    5.5%
Carolan's Irish Cream            235     235     250      276   10.4%
Jacquin Vodka Royal              175     175     200      250   25.0%
Cruzan Rum                       110     100     152      229   50.7%
Wines (Thousands of
9-Liter Cases)
Woodbridge                     4,239   4,702   5,504    6,328   15.0%
Kendall-Jackson                2,531   3,054   2,675    3,141   17.4%
Chateau Ste. Michelle            600     630     696      773   11.1%
Barton & Guestier                750     720     755      766    1.5%
Leonard Kreusch                  494     556     623      672    7.9%
J. Lohr Estates                  200     272     331      375   13.3%
Blue Nun                         295     285     290      310    6.9%
Santa Rita                       250     248     259      292   12.7%
Vichon Mediterranean             207     234     223      266   19.3%
Placido                          239     235     240      258    7.5%
Piccini                           90      75     120      162   35.0%
Beer (Thousands of
2.5-Gallon Cases)
Michelob Light                34,400  36,000  38,000   40,000    5.3%
Olde English 800              21,500  19,500  10,335   14,467   40.0%
Rolling Rock                  12,700  13,635  14,090   14,159    0.5%
Killian's Irish Red            8,300   8,700   9,200   10,200   10.9%
Amstel Light                   5,400   5,200   6,000    7,100   18.3%
St. Pauli Girl                 1,850   1,800   1,750    2,000   14.3%
                              00/96
Brand                          ACGR
Distilled Spirits (Thousands
of 9-Liter Cases)
E & J                             -
Black Velvet                      -
Kahlua                            -
Barton Vodka                      -
Stolichnaya                       -
Southern Comfort                  -
Skol Vodka                        -
Hiram Walker Cordials             -
Baileys
Clan MacGregor                    -
Wild Turkey                       -
Barton Gin                        -
Taaka Vodka                       -
Myers's                           -
Finlandia                         -
Nikolai                           -
Carolan's Irish Cream             -
Jacquin Vodka Royal               -
Cruzan Rum                        -
Wines (Thousands of
9-Liter Cases)
Woodbridge                        -
Kendall-Jackson                   -
Chateau Ste. Michelle             -
Barton & Guestier                 -
Leonard Kreusch                   -
J. Lohr Estates                   -
Blue Nun                          -
Santa Rita                        -
Vichon Mediterranean              -
Placido                           -
Piccini                           -
Beer (Thousands of
2.5-Gallon Cases)
Michelob Light                    -
Olde English 800                  -
Rolling Rock                      -
Killian's Irish Red               -
Amstel Light                      -
St. Pauli Girl                    -
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Author:Brandes, Richard
Publication:Cheers
Date:Apr 1, 2001
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