Growing Awareness of Power Protection Requirements to Spur Growth in Western European UPS Markets.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50807) has announced the addition of Frost & Sullivan's new report: Western European UPS Markets to their offering.

This research service titled Western European UPS Markets provides an overview of the UPS markets, while also providing a geographical analysis of the same. This research describes the factors driving market growth during the forecast period as well the key restraints. It also provides a competitive analysis of the current structure of the market, highlighting key participants and their market shares. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following markets: the UPS market by country, as well as its segmentation by UPS size. The following end-user sectors are also analysed: industrial, commercial and public/infrastructure.

Market Sectors

Expert analysts thoroughly examine the following market sectors in this research:

By End Users:

- Industrial sector

- Commercial sector

- Public/infrastructure sectors

By UPS Size:

- Below 5 kVA

- 5.1 kVA-20 kVA

- 20.1 kVA-50 kVA

- 50.1 kVA-200 kVA

- 200.1 kVA-500 kVA

- 500.1 kVA and above

By Geographic Region:

- United Kingdom

- Germany 

- France

- Italy

- Benelux

- Scandinavia

- Iberia

- Rest of Western Europe 

Technologies

- Uninterruptible power supply: An uninterruptible power supply (UPS) is defined as a back-up power system used to ensure uninterrupted power for an array of electronic equipment. A UPS also filters voltage surges and compensates for brief disruptions in power supply.

Market Overview

Growing Awareness of Power Protection Requirements to Spur Growth in the UPS Markets

Companies across Western Europe are growing aware of the increasing need to safeguard power supplies to prevent damages caused by power outages, thereby leading to enhanced growth in the uninterruptible power supply (UPS) market. The commercial sector, which continues to dominate the market, is anticipated to witness a rise in investments during 2006-2012, which will support overall market development. Further, despite the UPS market being affected by the decline of the IT and telecom market during the initial period of the decade, growing economic confidence is expected to lead to increased investments in the industrial, infrastructure as well as IT and telecom sectors.

In keeping with growing customer interest in issues associated with power failures, manufacturers would do well to promote awareness of the need for regular service checks on installed products. UPS manufacturers are focusing on supplementary offerings such as servicing and maintenance of UPS units to secure their customer base and offset the effects of the decline in revenues during 2001-2002, states the analyst of this research service. This will assist in boosting the performance of the UPS services market, which is anticipated to accelerate the growth of the UPS hardware market.

Intensifying Competition from Smaller Independent UPS Manufacturers to Result in Innovative Marketing Strategies

Enhanced price consciousness and emerging visibility of smaller independent UPS companies are resulting in intensifying competition. Moreover, the influx of cheaper products from Asia is adversely affecting the profit margins of multinational UPS manufacturers. With manufacturers vying to improver their market share, the market is becoming increasingly consolidated, says the analyst. As a result, greater focus on products, services and customer relations will become imperative to gain a competitive edge in the market. Moreover, maintaining and enhancing sales channels portfolios, pursuing different distribution avenues and developing innovative marketing strategies are also likely to become necessary to improve prominence of UPS products.

Capturing UPS renewals as well as replacements and assessing customers' requirements are expected to become crucial for manufacturers pursuing the expansion of their market presence. Besides, the ability to meet all power protection needs of customers will become vital for sustained growth. Accordingly, the market is expected to grow from [pounds sterling]958.0 million in 2005 to [pounds sterling]1.50 billion by 2012.

For more information visit http://www.researchandmarkets.com/reports/c50807