GroupM, Major Publishers Team with Third Screen Media to Expand Mobile Advertising Landscape and Opportunities.Hachette Filipacchi Media, Tribune Interactive and Others Help Expand TSM TSM Tivoli Storage Manager TSM Transportation System Management TSM Taiwan Semiconductor Manufacturing (stock symbol) TSM Taiwan Semiconductor Manufacturing Co. Ltd. |Network More Than 30% BOSTON -- Third Screen Media, the leading provider of mobile advertising software and services, today announced that it has welcomed Beyond Interactive, MEC MEC Ministério da Educação (Ministry of Education) MEC Ministerio de Educación y Ciencia (Spain: Ministry for Education and Science) MEC Mountain Equipment Co-Op Interaction and Mindshare InteractionCoGroupM's interactive communications agenciesCoas the first customers of MADX|Agency, the first-of-its-kind mobile advertising management and delivery platform designed specifically for advertising agencies. In addition, Third Screen Media welcomed the addition of mobile content providers Hachette Filipacchi Media U.S., Hands-On Mobile and Tribune Interactive. Advertising agencies and the brands they represent have also sought out Third Screen Media to deliver innovative, targeted advertising to a mobile audience. Until the advent of MADX|Agency, advertising agencies and advertisers had no way to target and reach large numbers of mobile subscribers through premium content providers. Using familiar processes, agencies such as Beyond Interactive, MEC Interaction and Mindshare Interaction can now efficiently research, target and create mobile campaigns and gain easy access to ad inventory from a broad range of content providersCoenabling the mobile market to scale in a significant, yet controlled fashion. "Our companies have already begun to recognize the importance and efficacy in reaching the consumer in a targeted fashion on the wireless device," said Rob Norman, Global CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , GroupM Interaction. "Utilizing MADX|Agency technology enables GroupM's interactive agencies to choose from a large selection of mobile properties on which to launch innovative, effective communications campaigns. Our participation in mobile advertising consolidates GroupM's ambition to be at the forefront of emerging media platforms in order to best advise and partner with our clients." The recent additions to the TSM|Network vault the network's monthly impression total to more than 130 million, an increase of more than 30 million in just one month's time. Hachette, Hands-On Mobile and Tribune Interactive represent three of the many major publishers that have turned to Third Screen Media to enable advertising on their mobile Web properties. Tribune Interactive includes the mobile sites of the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , Newsday, Baltimore Sun Baltimore Sun Daily newspaper published in Baltimore, Md., U.S. It was begun as a four-page penny tabloid in 1837 by Arunah Shepherdson Abell, a journeyman printer from Rhode Island. , South Florida Sun-Sentinel The South Florida Sun-Sentinel, owned by the Tribune Company, is the main daily newspaper of Fort Lauderdale, Florida, and all of Broward County. Its main competitor in this area is the Miami Herald, out of neighboring Miami-Dade County to the south. , Orlando Sentinel, Hartford Courant Cou`rant´ a. 1. (Her.) Represented as running; - said of a beast borne in a coat of arms. n. 1. A piece of music in triple time; also, a lively dance; a coranto. 2. and others, while Hachette Filipacchi Media U.S.Coincluding its brands Car and Driver, Premiere and ELLE Cojoins the TSM|Network. Hands-On Mobile, with properties such as Billboard and Marvel Comics, has also joined the Network. Other current TSM|Network content providers include CBS (Cell Broadcast Service) See cell broadcast. SportsLine, Hollywood.com, TV Guide, and USA TODAY, among others. "Tribune Interactive is committed to delivering quality news and entertainment content to consumers when and where they want it," said Dan Hess, vice president of strategic marketing for Tribune Interactive. "Our partnership with Third Screen Media will help us connect advertisers with the fast-growing consumer base that turns to our mobile sites for that content." "Hachette Filipacchi turned to Third Screen Media because of its strong relationships with advertisers and agencies and its reputation as a leader in the targeting, delivery, management and initiation of mobile advertising campaigns," said Olivier Griot griot African tribal storyteller. The griot's role was to preserve the genealogies and oral traditions of the tribe. Griots were usually among the oldest men. In places where written language is the prerogative of the few, the place of the griot as cultural guardian is still , managing director, Mobile, Hachette Filipacchi Media U.S.. "Third Screen Media's commitment to growing the mobile advertising industry will serve the many parties interested in reaching targeted groups of mobile consumers." "The addition of powerful brands to our TSM|Network, along with our charter MADX|Agency customers, helps solidify Third Screen Media's standing as a leader in the mobile advertising industry," said Tom Burgess, CEO, Third Screen Media. "The outstanding growth of our Network points to a dominant trend: more brands, agencies and publishers are recognizing the power behind mobile advertising." About Third Screen Media Third Screen Media (TSM) is a software and services company that enables advertising on mobile phones and wireless devices. TSM's MADX product suite links advertisers, publishers, and mobile phone carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. , video, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Third Screen Media also operates the TSM|Network, the largest single source of mobile advertising inventory offering best-in-class content, targeted demographics and broad reach. Customers and partners such as USA TODAY, MasterCard, Dunkin Donuts, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , The Weather Channel and the world's largest advertising agencies rely on Third Screen Media's products and services to manage advertising campaigns uniquely optimized for mobile devices. For more information about Third Screen Media, visit www.thirdscreenmedia.com. About GroupM GroupM, the world's leading full service media investment management operation, was created by WPP Group to oversee its assets in this sector. These assets include Mediaedge:cia, MindShare, MediaCom and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. For further information, visit www.groupm.com NOTE TO EDITORS: There is a pipe symbol between TSM and Network and between MADX and Agency. This symbol may not appear properly in some systems. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion