Ground Zero 4: Defining the Next Generation of B2B E-Commerce; Jupiter's Influential B-to-B Forum Convenes in Los Angeles in December.

Business Editors, High Tech Writers

NEW YORK--(BUSINESS WIRE)--Oct. 11, 2000

--Jupiter's Influential B-to-B Forum Convenes in Los Angeles in

December to Address Critical B-to-B Market Issues--

Building off the success of three sold-out Ground Zero conferences, Ground Zero 4: Defining the Next Generation of B2B E-Commerce, will take place at the Westin Bonaventure Hotel in Los Angeles December 4-7, 2000. The forum, with speakers and participating companies to include Ventro, E-steel and others, is being produced by Jupiter Events, a Jupiter Media Metrix company (Nasdaq:JMXI), and will set the stage to create the next generation of B2B e-commerce.

The program will bring together e-commerce executives, Net markets, brick-and-mortar companies, and the new industry-sponsored coalition marketplaces. Ground Zero 4 features the most relevant, cutting edge content, including an analysis of the health of Net markets and the status of bricks-and-mortar companies as they try to partner with competitors to create coalitions.

"The Internet segment of B-to-B commerce will grow from $336 billion this year to $6.3 trillion in 2005. Add to the existing Net markets, the entrance of bricks-and-mortar firms and the formation of coalitions, we are experiencing radical changes in the market," remarked Kevin Jones, senior analyst with Jupiter Research and co-founder of Net Market Makers, which Jupiter acquired in February. "Ground Zero was the first B2B conference in the industry. Combining the talent of Jupiter analysts and other leaders in the market, we will fully explore the shifts in the industry and provide relevant data and case studies to lead executives to a path for success."

"Ground Zero 4 is leading the charge in deciphering and defining the evolving B2B arena. This is the only venue with a proven track record for delivering penetrating analysis, cutting-edge content, and seasoned players who can tell you what it takes to build a successful B2B business," stated Paul Crisci, Managing Director, Broadview.

"Ground Zero conferences are the preeminent source for knowledge and networking for B2B executives. This B-to-B event is unrivaled in its deep understanding, commitment and comprehensive coverage of the fast-changing B-to-B e-Commerce landscape. You need to be here if you want to be involved with those leading and shaping the B2B market. Having first-hand access to key opinion leaders in the industry is certain to positively impact your business," remarked Michael S. Levin, CEO and Chairman, e-STEEL Corp.

Conference Format

Joining Kevin Jones and other Jupiter analysts, who were among the first to track and write about the rise of B2B e-commerce Net markets in 1998,are thought leaders in the B-to-B market including Net market executives, investment firms, consultancies and academics. Attendees will gain valuable information from Jupiter B-to-B research analysts who will unveil the latest original research and case studies on the development of coalitions. In addition, more than 80 speakers in panels and plenary sessions will focus on critical market issues including:

-- Defining coalitions and learning who is behind consortia, where this model
works

-- Exploring successful Net markets and how they need to show their value to
investors and bricks-and-mortar companies

-- Assessing the financial community and understanding how VC's are looking
beyond start-ups to work with corporate America

-- Evaluating technology choices and trends

-- Discussing how many pure-play Net markets have evolved their business models
to be vertical service providers.

Platinum sponsors include: Ariba, CSC, ePropose, Exterprise, Extricity, IBM, iEscrow, Intershop and Netfish Technologies. Each will host a hospitality suite throughout the conference so that attendees can learn more about their offerings.

Conference Registration

The conference registration fee is $2,295 per person. Space is limited, and registration is on a first-come, first served basis. For more information about GZE or to register, visit our Web site at: http://www.nmm.com/events/groundzero4/

Press interested in attending email [e-mail].

About Jupiter Events

Jupiter Events, a Jupiter Media Metrix Company, is a leading provider of conferences for the global digital economy. Tracking this market niche since its inception, Jupiter's Net Market events, first launched in 1998, have helped to define the Net market category. For more information on Jupiter's Net Market activities, visit: http://www.nmm.com. With more than 30 forums planned for 2001, Jupiter events are key meeting places for strategic planners, new media leaders, innovative entrepreneurs and mainstream press, and offer participants the opportunity to learn the latest findings from Media Metrix and AdRelevance, and to hear the insights of Jupiter Research analysts and industry leaders. Visit us at www.jup.com for more information.

About Jupiter Media Metrix

Jupiter Media Metrix is the global leader in market intelligence for the new economy. The Company delivers innovative and comprehensive Internet measurement, analysis, intelligence and events to provide businesses with unmatched global resources for understanding and profiting from the Internet. Jupiter Media Metrix brings together world-class, innovative and market-leading products, services, research methodologies and people. Jupiter Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research, Jupiter and Net Market Makers Events. The Company is headquartered in New York City and operates worldwide, across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe), and the Middle East. Visit us at www.jmm.com for more information.