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Grocery ground zero. (Trade Talk).


Big chains dominate shopping in most Latin American countries List of American countries

Nations:
  •  Antigua and Barbuda
  •  Bahamas
, but not in Peru. At least, not yet.

Chile's biggest department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Ripley and Saga Falabella SAGA Falabella is a department store chain in Peru, formed in 1996 through the acquisition by the Chilean Falabella chain of the former SAGA (Sociedad Andina de los Grandes Almacenes, S. A.) chain. , continue their aggressive expansion into Peru--this time with plans for super-stores that offer both retail goods and groceries. "There is much opportunity for growth," says Juan Xavier Roca, general manager of Saga Falabella Peru.

In addition to merchandise, Saga and Ripley already offer financial, insurance and travel services around the region, but this marks their first foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
raid

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 groceries. Informal food outlets dominate grocery sales in Peru, where local chain Grupo Wong and Dutch-owned Grupo Ahold a·hold  
n.
Hold; grip: "I knew I could make it all right if I got . . . back to the hotel and got ahold of that bottle of brandy" Jimmy Breslin. 
 together account for only 20% of sales. In most of Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , supermarket chains claim about 80% of sales.

Saga will open a Peruvian super-store, or hipermercado, in November. If successful, it will expand into major cities in other area countries. "Lima is our test market," Roca explains. Ripley, meanwhile, denies that it, too, plans a Lima hipermercado but media in Chile and Peru stand by reports that the company is working to open one in late 2003.

Efrain Wong, director of operations at Grupo Wong, says new competitors will force his company to "become more creative and innovative." Grupo Ahold's Alejandro Serra, meanwhile, says his employer is not worried. "Food is a difficult sector, so while [Saga] takes time to learn a new business, we will be growing rapidly."
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Title Annotation:big chains
Author:Wing, Lisa K.
Publication:Latin Trade
Article Type:Brief Article
Geographic Code:3PERU
Date:Nov 1, 2002
Words:231
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