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Browse Griesel, Achim 1-4 out of 4 article(s) Title Type Date Words Add customers, grow profits: by applying an alternative cost model for checking accounts, you discover that most customers today are, in fact, profitable. Under this approach, therefore, the quickest way to increase profits is to attract more customers. Financial report Dec 1, 2012 1348 More customers means more expense--but also higher profits. Financial report Dec 1, 2012 433 A case study of the contribution model: Pioneer Bank, Roswell, N.M. Brief article Dec 1, 2012 255 Would you like to use your debit card? With more customers turning away from large banks that attempt to impose monthly fees on debit card usage, community banks have an opportunity to acquire new customers and to enhance revenue by encouraging these new customers to use their cards more often. Jun 1, 2012 2356

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