Grey Awarded Thiokol Account.NEW YORK--(BUSINESS WIRE)--Feb. 13, 1998--Thiokol Corp., a leading high-tech aerospace and precision manufacturing company, has awarded its estimated $5 million corporate advertising account to Grey Advertising. Grey will utilize its communications prowess PROWESS Infectious disease A clinical trial–Recombinant Human Activated Protein C [Zovant™] Worldwide Evaluation in Severe Sepsis to build a new corporate identity for Thiokol Thiokol (thī´ōkôl), n.pr brand name for polysulfide polymer using a mercaptan bond. The basic ingredient of rubber-base impression materials. See also mercaptan. that reflects the company's evolving business profile and expanding strategic commercial businesses. Thiokol brand advertising will be directed to a variety of Thiokol's key audiences including the investment community, its core government and industry customers and the business-to-business community at large. "As Thiokol embarks on a program to reposition the company as one with a rapidly changing product mix, strong balance sheet and excellent earnings potential, we believe it is imperative to support and build that new identity through advertising," commented Jim Wilson There are a number of notable people named Jim Wilson. These include:
tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: us with its wealth of business-to-business corporate advertising experience and its ability to understand our complex, technology-based business, and to translate that understanding into a proprietary advertising strategy." Over the past several years, Grey has been assigned as·sign tr.v. as·signed, as·sign·ing, as·signs 1. To set apart for a particular purpose; designate: assigned a day for the inspection. 2. the corporate advertising accounts of a number of leading high-tech corporations including 3M, Dow Corning Dow Corning is a multinational corporation headquartered in Midland, Michigan, USA. Dow Corning specializes in silicon and silicone-based technology, offering more than 7,000 products and services. Dow Corning is equally owned by The Dow Chemical Company and Corning, Inc. , GlobalStar and Sprint. "Thiokol is a great American company, and we are very excited to be working with them to tell their new and expanding corporate story," commented Edward H. Meyer, chairman & CEO of Grey. "Increasingly, high-tech companies like Thiokol realize the value of building the image and character of their corporate brand name. Corporate brand advertising increases awareness of a company's lines of business and positively impacts the bottom line by increasing customer loyalty and investor confidence. The business-to-business marketplace has been a real growth area for Grey and we have made significant investments in resources and proprietary research to service our clients' growing needs." The first new corporate ads for Thiokol are expected to break in mid-1998. CONTACT: Toni Lee, 212/546-2422 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion