Grey Acquires Siebel Marketing Group.NEW YORK--(BUSINESS WIRE)--July 28, 1997--Grey Advertising announced today that it has acquired New York-based Siebel Marketing Group, a leading full-service collateral design and promotion company. The 34-year-old company provides a broad array of "below-the-line" services that include the development of point-of-sale displays, packaging, sales incentive Noun 1. sales incentive - remuneration offered to a salesperson for exceeding some predetermined sales goal bonus, incentive - an additional payment (or other remuneration) to employees as a means of increasing output and sales promotion programs, as well as sweepstakes design, administration and fulfillment. Through its Studio 800 unit, Siebel also provides state-of-the-art graphics design and display production. "Siebel is a wonderful addition to Grey's first rate family of diversified service companies," explained Edward H. Meyer, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Grey. "Its extensive range of 'below-the-line' promotion and design services enhances Grey's capabilities to help build our clients' businesses even further. Our longtime acquisition strategy has always focused on developing relationships with businesses that will serve our clients' long term needs. Siebel's proven record in creating business building opportunities for its clients, make them an ideal partner with Grey." Siebel will continue to operate as an independent unit, under the leadership of its chairperson, Gretchen Siebel, and president, Gretchen Mannix. Among its clients are numerous Seagram brands including Chival Regal, Captain Morgan Captain Morgan is a brand of rum produced by Diageo. It is named after the 17th-century Caribbean privateer from Wales, Sir Henry Morgan. Captain Morgan's slogan is "Got a little Captain in You?" History Rum, Crown Royal, Seagram Coolers and Grolsch beer. Grey Advertising Inc. is one of the world's leading independent advertising and communications companies Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. . It is ranked as the 7th largest advertising agency in the world and serves nearly 40 of the top 100 national advertisers. Through its diversified subsidiary companies, Grey offers a full range of marketing disciplines. Grey's communications service companies include MediaCom Worldwide, Grey Direct, GCI GCI Ground Circuit Interrupter GCI Getty Conservation Institute GCI Global Commerce Initiative GCI Green Cross International (non-profit international environmental organization) GCI Growth Competitiveness Index GCI Great Cities Institute Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Grey Healthcare Group, Grey Interactive, Grey Entertainment, J. Brown/LMC and other specialized firms. CONTACT: Grey Advertising, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Toni Lee, 212/546-2422 |
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