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Greenmont Capital Announces Sale of Portfolio Company.


IZZE Beverage Co. Sold to PepsiCo

DENVER -- Greenmont Capital Partners, a private equity fund formed by well-known natural products industry leaders in partnership with prominent Colorado-based investors, today announced that PepsiCo (NYSE NYSE

See: New York Stock Exchange
:PEP) bought one of its portfolio companies, IZZE Beverage Co., of Boulder, Colo. The move adds IZZE's sparkling juices to PepsiCo's lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime.  as the company looks to appeal to consumers who are seeking healthier alternatives to traditional soft drinks.

In May another Greenmont Capital portfolio company, Community Energy Inc., was acquired by Iberdrola (Madrid:IBE IBE International Bureau of Education
IBE Internet Booking Engine
IBE Institut für Medizinische Informationsverarbeitung, Biometrie Und Epidemiologie (LMU, Muenchen, Germany)
IBE Ion Beam Etching
.MC), of Madrid, Spain, the world's largest owner and operator of renewable energy Renewable energy utilizes natural resources such as sunlight, wind, tides and geothermal heat, which are naturally replenished. Renewable energy technologies range from solar power, wind power, and hydroelectricity to biomass and biofuels for transportation.  facilities, for $30 million. Since 2004 Greenmont has invested in six companies in the LOHAS LOHAS Lifestyles of Health and Sustainability 1 sector, two of which have been acquired by other companies.

IZZE drinks are sold nationally in Starbucks, as well as Costco, Safeway, SuperTarget and Cost Plus World Market stores. IZZE products are also carried in Whole Foods Markets, Wild Oats Markets Wild Oats Markets is the operator of natural foods stores and farmers markets in North America. The stores offer dry grocery, meat, poultry, seafood, dairy, frozen, prepared foods, bakery, vitamins and supplements, health and body care, and household items. , and quick serve casual restaurants, delis and grocery stores throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada. PepsiCo's sheer scale, along with its world-class marketing and sales teams, will create additional consumer awareness and distribution for the IZZE Beverage brand.

Since Greenmont's first investment in December 2004, Greenmont General Partner S.M. "Hass" Hassan served on IZZE's board of directors and worked closely with its management team in the areas of sales, marketing and organizational development. Hassan also serves on the board of directors of Whole Foods Markets. He noted, "Consistent with our philosophy, we took an active role in advising IZZE and worked in partnership with management in executing a successful roll-out of the product, enabling the brand to rise above the noise of the crowded carbonated beverage carbonated beverage, an effervescent drink that releases carbon dioxide under conditions of normal atmospheric pressure. Carbonation may occur naturally in spring water that has absorbed carbon dioxide at high pressures underground.  market."

"From the time we initiated discussions with Greenmont about investing in the company, Hass and other Greenmont partners have been instrumental in navigating the challenges of scaling a young company and providing a profitable return for its shareholders," said Todd Woloson, IZZE co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Working with Greenmont gave our management team access to experienced and successful industry entrepreneurs, resulting in effective - and patient - counsel. They are a great resource to growing companies who may be in search of a capital partner."

About Greenmont Capital Partners:

Greenmont Capital Partners, based in Boulder, is exclusively focused on the emerging Lifestyles of Health and Sustainability (LOHAS) market and the natural products category. General Partners in Greenmont include David Link, as well as natural products industry veterans Barney Feinblum, S. M. "Hass" Hassan, Bryan Meehan, Paul Repetto and Mark Retzloff. Greenmont is of particular value to companies with current sales of $2 million or more, a powerful vision for the future, and a commitment to the natural product industry's traditional core values. Greenmont's current portfolio companies include Bossa Nova bos·sa no·va  
n.
1. A style of popular Brazilian music derived from the samba but with more melodic and harmonic complexity and less emphasis on percussion.

2. A lively Brazilian dance that is similar to the samba.
 Beverage Group, New Resource Bank, PAX Scientific and Ozocar. For more information visit www.greenmontcapital.com.

About IZZE Beverage Co.:

The IZZE Beverage Co. was founded in 2002 by two friends who set out to create a distinctive natural beverage while contributing to a higher purpose. The IZZE Project Reach program supports and creates education-based development for farm workers and their families in the communities where IZZE buys its fruit. For more information, visit www.IZZE.com.

1 LOHAS: Lifestyles of Health and Sustainability.
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Publication:Business Wire
Date:Oct 3, 2006
Words:544
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