Green Consumers Will Pay More, Earth Day Survey Says.Business Editors/Environment Writers PALM BEACH GARDENS, Fla.--(BUSINESS WIRE)--April 21, 2003 America's consumers said they would pay more for products that help the environment by conserving con·serve v. con·served, con·serv·ing, con·serves v.tr. 1. a. To protect from loss or harm; preserve: energy or other natural resources, a survey released Monday showed. More than 75 percent said they would pay more for a green product over a similar product. Forty-one percent said they would spend up to 10 percent more and 11 percent said they would pay up to 20 percent more for features such as water- and energy-saving appliances. The survey was taken to gauge public attitudes about purchasing and using products that are "green." It's been 33 years since the first Earth Day and American businesses have steadily increased the offerings for green consumers. The Internet survey was conducted in cooperation with the Florida Energy Extension Service at the University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes. and Florida homebuilder WCI Communities WCI Communities, Inc. is a homebuilding company in the United States that provides design, construction, financing, land purchases, marketing, and community management. WCI is based in Bonita Springs, Florida and had about 2,900 employees until 2006 when a building recession , Inc. (NYSE NYSE See: New York Stock Exchange :WCI WCI Western Climate Initiative WCI Wright Center of Innovation WCI Whale Conservation Institute WCI Waterloo Collegiate Institute WCI Warren Correctional Institution (Warren, OH) WCI Warrior Concepts International ) "The survey showed there's a market for builders who create homes that protect the environment," said Karen Childress, Environmental Stewardship The integration and application of environmental values into the military mission in order to sustain readiness, improve quality of life, strengthen civil relations, and preserve valuable natural resources. Manager for WCI. "In 2001, WCI entered into an innovative partnership with Audubon International to implement that organization's principles of sustainability in 10 future WCI communities." Those that responded to the survey described a wide variety of water, energy and other green practices such as: buying recycled products, taking shorter showers, shutting the water off while brushing teeth and keeping lights to a minimum. "This survey indicates larger acceptance of green consumerism consumerism Movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. in America," said Pierce Jones of the Florida Energy Extension Service at the University of Florida. "What we call 'green consumerism' today, we hope will become the norm tomorrow." Other results: -- 62 percent said they would be willing to sacrifice a large lot in exchange for more community open spaces such as natural areas, parks and playing fields. -- 87 percent of consumers said they'd pay more for green home features if they recovered their expenses within five years, for example, with lower electric bills. -- 81.5 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. feel corporations in America don't do enough to protect the environment and promote green consumerism. Results of the survey are available at http://www.wcicommunities.com. |
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