Great ideas from the Mequoda Summit.The Mequoda Summit in the Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. area just finished with plenty of newsletter publishers (along with magazine, book and website peers) getting a look at what's working now--and what to expect for the future. Good news for those worried about how easily anyone with no money can set up a website, publish a newsletter, and become your instant competitor--Don Nicholas Nicholas, Russian grand duke Nicholas (Nikolai Nikolayevich) (nyĭkəlī` nyĭkəlī`əvĭch), 1856–1929, Russian grand duke and army officer; first cousin of Czar Alexander III and grandson of Czar says a full Mequoda publishing model helps you become the 800-pound gorilla gorilla, an ape, Gorilla gorilla, native to the lowland and mountain forests of western and central equatorial Africa. It is the largest of the apes, the males reaching a height of 5 to 6 ft (150–190 cm) with a 9-ft (144–cm) arm spread. in your niche. Predictions Websites and print will coexist co·ex·ist intr.v. co·ex·ist·ed, co·ex·ist·ing, co·ex·ists 1. To exist together, at the same time, or in the same place. 2. , because they offer different user experiences. Someone gets a print information product to gain mastery of something; a website information product is used to answer an immediate question. Think about how you might deliver your newsletter through digital readers, because within the next five years newspapers will be giving them to longer-term subscribers. These new readers are easy on the eyes, have great resolution, and can be read even while sitting at the beach. Once they reach critical mass, they become a delivery vehicle for other publications (such as newsletters). Or ... newsletters can hold out for what's coming up right after the digital readers--flexible delivery screens that collect the issues from local hot spots hot spots acute moist dermatitis. , and can be rolled up and stashed in the briefcase In Windows 95/98, a system folder used for synchronizing files between two computers, typically a desktop and laptop computer. Files to be worked on are placed into a Briefcase, which is then transferred to the second machine via floppy, cable or network. (sort of like a newspaper?). Ideas Despite what you hear about web visitors having the attention span of a gnat, longer copy will still sell better than short. (One presenter said a 40-page letter on the web doubled response from a previous 6-page letter!) Dump your e-zine subs? One person attending the Mequoda Summit told me he'd cancelled his subscriptions to a number of e-marketing publications (free and paid). "They're tips and tactics, but nothing says they work together," he said. "I'm here because Mequoda is a system, an entire business model." Want to learn more? You can get tapes of the Mequoda sessions (along with the proceedings notebook) from www.Mequoda. http://library.mequoda.com/register_today/summit.html?st=aff&s=AMJ AMJ Academy of Management Journal AMJ American Muslims for Jerusalem AMJ Advisory Material Joint AMJ Ahmadiyya Muslim Jamaat AMJ Ahmadiyya Muslim Jama'at _001000_SUM_CD |
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