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Browse Gray, Robert

1-6 out of 6 article(s)
Title Type Date Words
The 10 last christmas ad campaigns? The industry is in high spirits this christmas on the ad front. Our experts separate this year's crackers from the turkeys, while Robert Gray reports on the threat of a regulatory clampdown. Dec 8, 2007 2032
Spreading the word online: the Threshers incident proved that viral marketing works, but it also exposed the potential dangers of launching a campaign into cyberspace. That shouldn't put companies off. Jan 27, 2007 1027
How organic is organic? The rapid rise of organic food is tarnishing a reputation for scrupulous standards. What happens next? Dec 2, 2006 1289
Picking up the pieces: meet the consolidators--the companies buying niche and specialist brands that they can then transform into bigger players. Aug 5, 2006 1033
Welcome to the blogosphere: to blog, or not to blog? That is the question facing brand owners, as the online medium broadens its reach. So can blogging work for grocery brands, or are the risks too high? Jun 10, 2006 1335
Playing fair with beauty: does Dove's promotion of positive self-images among women demonstrate cynical marketing or integrity? May 6, 2006 622

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