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Browse Gray, Rob 1-3 out of 3 article(s) Title Type Date Words The war for our wallets: the battle for customer loyalty reached a turning point in 2010, with supermarkets splashing out unprecedented sums on advertising. Rob Gray analyses The Grocer's first-ever survey into advertising's biggest spenders. Mar 19, 2011 4152 Brands get their big TV break: from Monday, brands will be able to pay to appear in British TV programmes for the first time. Insiders expect product placement to be worth [pounds sterling]100m in five years. But what will the latter-day Hilda Ogdens be pushing? Rob Gray reports. Feb 26, 2011 996 Virtual community Second Life was supposed to usher in a brave new world for brand marketing, so why, asks Rob Gray, are brands having ... second thoughts. Feb 2, 2008 1053

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