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Graphics firm garners industry recognition.


Within the first and second quarters of 2006, Marketing Thru Graphics has already received six honors and awards for a series of projects comprising brochures, branding and other graphic-oriented collateral for clients in real estate and related categories and business services.

The 19-year-old Manhattan-based firm was acknowledged by the Association of Graphic Communications (AGC AGC Automatic Gain Control
AGC Automotive Glass Cartridge (fuse)
AGC Associated General Contractors
AGC Associated General Contractors of America
AGC Atypical Glandular Cells
AGC Attorney-General's Chambers
) this year for a diverse range of collateral that included:

* Award of Merit, Branding brochure for Hearst Building retail. Client: Cushman & Wakefield

* Award of Merit, Direct Marketing Campaign, Harrison MetroCenter. Client: Cushman & Wakefield with Advance Realty Group, first part of retail launch; CBRE CBRE CB Richard Ellis (real-estate firm)
CBRE Chemical, Biological, Radiological and Explosive
CBRE Component-Based Reliability Estimation
CBRE Coldwell Banker Richard Ellis (Boston, MA) 
, primary site launch

* Award of Merit, Joan's Legacy for Brochures, Invitations, Programs. Client: Joan's Legacy Lung Cancer lung cancer, cancer that originates in the tissues of the lungs. Lung cancer is the leading cause of cancer death in the United States in both men and women. Like other cancers, lung cancer occurs after repeated insults to the genetic material of the cell.  Foundation. (Awarded four years in a row.)

* Showcase Award, Offering Memoranda for the Essex House client: Government of Dubai

* Showcase Award, Branding Brochure for Hedge Fund hedge fund, in finance, a highly speculative, largely unregulated investment device. Originating in the 1950s, the funds "hedge" by offsetting "short" positions (borrowing a security and then selling it at a higher price before repaying the lender) against "long"  Start-up. Client: Prime Equity Group

* Winners Circle, Branding and Website for One New York Plaza One New York Plaza is an office building in New York City, built in 1969, and is located at the intersection of South and Whitehall Streets (). It is the southernmost of all Manhattan skyscrapers. , "Always On". Client: Jones Lang LaSalle Jones Lang LaSalle (NYSE: JLL) is a major real estate and money management services firm headquartered in the Aon Center in Chicago, Illinois and the only company in its industry making it into Fortune magazine's list of the 100 Best Places to Work in the U.S.  for Wachovia

"It's wonderful to know that our work is so well accepted in both the graphic design and business communities," points out Marilyn Miller, president and founder of the graphic design studio and agency. "We strive to create materials that are exciting and distinct, painstakingly preparing everything from the graphics and materials to the content. Our clients are creative in their positions and the marketing vehicles we create for them must be just as innovative and imaginative."

For the Hearst retail project, Marketing Thru Graphics put together a unique brochure that captures Lord Norman Foster's unparalleled 40-story masterpiece. Printed on state-of-the-art iridescent ir·i·des·cent  
adj.
1. Producing a display of lustrous, rainbowlike colors: an iridescent oil slick; iridescent plumage.

2.
 papers, it highlights the Hearst brand by featuring an array of its magazines and publishing titles.

Another project, the Offering Memoranda of the Essex House, was instrumental in helping to close the largest hotel deal of 2005. The Essex House brand for the Offering Memoranda was classically drawn by hand to highlight the art deco details of the building.

"Even when designing boxes, we tend to think outside the box," laughs Miller. "Integrating the design world with big business is always challenging and exciting."
COPYRIGHT 2006 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:FINANCE
Publication:Real Estate Weekly
Geographic Code:1USA
Date:Jun 21, 2006
Words:348
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