Graphic Media, Inc. Pursues Growth Strategy With CD-ROM Product Acquisitions; Expanded Training Division Will Focus on $7 Billion Industry.PORTLAND, Ore.--(BUSINESS WIRE)--May 4, 1995--Graphic Media, Inc., a multimedia communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. specializing in custom marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and training products for the corporate market, today announced the acquisition of certain products developed by Visionary Software Inc. (VSI VSI Vinyl Siding Institute VSI Voltage Source Inverter VSI Virtual Switch Interface VSI Vertical Speed Indicator VSI Voluntary Separation Incentive VSI Virtual Socket Interface VSI Vision Systems International VSI Vertical Shaft Impactor ), also based in Portland. The acquisition will expand Graphic Media's training division, launching their "off-the-shelf" training and development product line. Terms of the agreement were not disclosed. Graphic Media will acquire three multimedia products, as well as key management and development staff, bringing the total number of employees to 42. E. Michael Loftus, the former VSI president, will join Graphic Media as executive vice president. "This is a great opportunity for Graphic Media to more aggressively pursue the corporate training side of our business by adding a multimedia publishing capability to our current services," said Phil Meurer, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Graphic Media. "Over the past few years, we have established a strong presence in both the corporate marketing communications and training markets as a premier, custom multimedia developer. This combination makes us stronger and it seemed like a natural fit," said Meurer. The products, LifeGuard(tm) and ErgoKnowledge(tm), address the fastest growing segment of work injury, repetitive strain disorders repetitive strain disorder - overuse strain injury and have been adopted by leading corporations including Bell Atlantic, Intel and Hallmark Cards Hallmark Cards, a privately owned American company based in Kansas City, Missouri, is the largest manufacturer of greeting cards in the United States. Approximately 50% of greeting cards sent in the United States every year are manufactured by Hallmark. . The Interactive Content Dispenser (patent pending) is a new CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). technology that helps make interactive training more cost effective. "From a competitive standpoint, being bigger is a definite advantage" added Loftus, newly appointed executive vice president of Graphic Media. "By combining multimedia development expertise with a strong interactive training titles publishing business, we're able to provide our clients with a much broader offering. Our title development plans are aggressive and we hope to ship an additional four titles by the end of 1995, each focusing on a key issue facing corporations nationwide." Loftus brings a strong background in management and multimedia development to Graphic Media, Inc., as well as 15 years experience in the microcomputer industry. As executive vice president, Loftus will be responsible for title development, as well as overseeing the sales and marketing functions Based in Portland, Oregon, Graphic Media is a multimedia communications firm that specializes in corporate marketing communications and training. The company's custom products can be found in a variety of environments including the Internet and World Wide Web. Graphic Media is well known for its award-winning custom multimedia design and production for a number of America's Fortune 500 companies. Clients include Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Compaq Computer, Fred Meyer, Hewlett-Packard, Kaiser Permanente Kaiser Permanente is an integrated managed care organization, based in Oakland, California, founded in 1945 by industrialist Henry J. Kaiser and physician Sidney R. Garfield. and Microsoft. The company was established in 1978. -0- Lifeguard and ErgoKnowledge are trademarks of Graphic Media, Inc. Other trademarks are the property of their respective owners. CONTACT: Kaufer Miller Communications John Snyder or Rebecca Gelinas, 206/450-9965 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion