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Granola bars.

Consumers continue to seek out healthy, portable snacks, a trend that benefits granola bars. The category was up a 6.9% in sales dollars and unit volume was up as well, rising 8.9%. General Mills and Kellogg, two of the major vendors in the category, saw double-digit sales growth, while Quaker Oats saw a slight decline in both dollar sales and unit volume. Private label also had a strong showing in sales dollars and unit sales.
TOP VENDORS $ SALES CHANGE VS. SHARE UNIT SALES CHANGE VS.
 (MILLIONS) YEAR AGO (MILLIONS) YEAR AGO

General Mills $340.0 13.5% 34.8% 115.8 14.5%

Quaker Oats Co. 306.8 -1.6 31.4 127.9 4.2

Kellogg Co. 125.9 14.6 12.9 41.5 12.3

Private label 86.7 7.7 8.9 41.3 10.1

McKee Foods Corp. 39.1 0.02 4.0 22.0 0.9

TOP VENDORS AVG. PRICE PER UNIT

General Mills $2.94

Quaker Oats Co. 2.40

Kellogg Co. 3.03

Private label 2.10

McKee Foods Corp. 1.78

Total U.S. sales through food, drug and mass channels (excluding
Walmart) for the 52 weeks ended Jan 23.

TOP $ SALES CHANGE SHARE UNIT SALES CHANGE AVG.
BRANDS VS. VS. PRICE
 (MILLIONS) YEAR (MILLIONS) YEAR PER
 AGO AGO UNIT

Nature $198.2 24.1% 20.3% 66.7 25.1% $2.97
Valley

Quaker 173.9 7.7 17.8 72.3 12.2 2.41
Chewy

Nature 88.2 14.1 9.0 30.7 16.8 2.87
Valley
Sweet &
Salty Nut

Private 86.7 7.7 8.9 41.3 10.1 2.10
label

Kashi TLC 66.5 10.1 6.8 20.2 11.3 3.28

Kellogg's 59.4 24.5 6.1 21.3 17.2 2.79
Fiber
Pius

Quaker 53.4 69.0 5.5 22.8 77.1 2.34
Chewy
Dipps

Quaker 50.3 -16.6 5.1 20.9 -12.6 2.41
Chewy 90
Calories

Nature 40.3 -1.3 4.1 13.8 -1.1 2.92
Valley
Chewy
Trait Mix

Sunbelt 39.1 0.02 4.0 22.0 0.9 1.7

Category 976.9 6.9 376.5 8.7 2.59
total

Source: SymphonIRI Group, a Chicago-based market research firm
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Title Annotation:ALMANAC
Publication:Grocery Headquarters
Date:Apr 1, 2011
Words:391
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