GotMarketing Secures $3M for Email Marketing Product Expansion; Financing to Fuel Strategic Partnerships.Business Editors and Technology WritersCAMPBELL, Calif.--(BUSINESS WIRE)--June 5, 2001 GotMarketing, developer of web-based, self-serve email marketing tools, today announced that it has secured $3 million in a third round of funding. Venture capital firm Celtic House, which specializes in early stage funding for U.S., Canadian and U.K. companies, was the lead investor in this round. The company is securing its position as the leading provider of self-serve, online email marketing tools. The funds will be used to launch the company's next generation suite of products, and enable more reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. relationships. "GotMarketing offers leading-edge email marketing tools in a high growth market," said Andrew Waitman, Managing General Partner at Celtic House. "The flexibility of its applications for ecommerce and business service providers is key. Each partner is able to customize elements of the solution that are most appealing to its own customers, which is very powerful." Upcoming products will build on the success of the Campaigner(TM) product line -- which includes Web-based, email marketing tools that help users create, send and measure permission-based email campaigns, such as newsletters and promotions. "A new report from Internet research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies. Internet research is the practice of using the Internet, especially the World Wide Web, for research. firm eMarketer forecasts that $2.1 billion will be spent on email marketing by year end 2001. This is almost double the spending from last year and this exponential growth Extremely fast growth. On a chart, the line curves up rather than being straight. Contrast with linear. is expected to continue," said Lynda Partner, GotMarketing's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We expect our revenue increase to more than exceed this rate of growth." GotMarketing will continue to develop relationships with well-established online business service providers and value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. . These partners will have access to the software's new flexible customization ability, multiple billing options and simple levels of software integration. About Celtic House Established in 1994, Celtic House International is a leading venture capital firm with offices in Canada, the U.K., and the U.S. Funded by Terry Matthews Sir Terence Hedley Matthews OBE, P.Eng., F.I.E.E. F R Eng (born 1943 in Newbridge, Wales) is a serial high tech entrepreneur, and Wales' first billionaire. Matthews has founded several dozen companies in the United Kingdom and Canada in the high tech communications field. , founder of Mitel and Newbridge Networks Newbridge Networks was an Ottawa, Ontario, Canada company founded by Canadian/Welsh entrepreneur Terry Matthews. It was founded in 1986 to create data and voice networking products after Matthews was forced out of his original company Mitel. , Celtic House invests in early stage high technology companies that specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in telecommunications, storage, networking and Internet infrastructure. Celtic House was recently named "Seed Investor of the Year" at the European Technology Forum, in recognition of its track record in backing technology companies that have succeeded. For more information, please visit www.celtic-house.com. About GotMarketing GotMarketing offers a suite of self-serve email marketing tools that help businesses acquire and retain customers. The renowned Campaigner(TM) family of tools facilitates the creation, distribution and measurement of permission-based email campaigns. Ideal for organizations with limited marketing resources, these easy-to-use tools are Web-based software applications, accessible through an ordinary browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used window on a pay-per-use basis. GotMarketing is headed by veteran marketing professionals and counseled by a high-caliber advisory board, including current and former executives from AdForce, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , E*Trade, EDVentures, Nortel and Exodus. The company is headquartered in Silicon Valley, California with offices in Ottawa and Montreal, Canada. www.gotmarketing.com (c)2001 GotMarketing, Inc. All rights reserved. GotCompany, GotMarketing, Campaigner and Viralocity are trademarks of GotCompany, Inc. All other trademarks are the property of their respective owners. |
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