Gorilla nation makes its mark in placing movie ads on sites: company to handle online campaigns for 'Hairspray,' 'Rush Hour 3'.GORILLA gorilla, an ape, Gorilla gorilla, native to the lowland and mountain forests of western and central equatorial Africa. It is the largest of the apes, the males reaching a height of 5 to 6 ft (150–190 cm) with a 9-ft (144–cm) arm spread. Nation Media, the online ad-placement firm founded by two former entertainment attorneys, is becoming a heavyweight in online ad placement for movies. The Marina del Rey Del Rey may refer to:
Last year, the company led worldwide online ad placement for films, placing advertisements for more than 300 movies on the Internet. The firm works closely with the six major studios and about 40 of the independent studios, and sells advertising on 500 independent Web sites in 30 categories--20 percent of which are entertainment properties, such as goxOtficeMojo.com, Ain'tItCoolNews.com, RogerEbert.com and MonstersandCritics.com. Gorilla Nation's revenues from online film, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and TV ads represent about 40 percent of the company's total revenues. In the immediate future, Gorilla Nation will be handling online ads for "Hairspray," and "Rush Hour 3." The company aggregates traffic across midsized sites and then sells the package to national brand advertisers. In a typical month, its sites attract more than 60 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , or more than one-third of the total U.S. online universe. The average size of a media buy through Gorilla Nation is $50,000. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Frank Simonelli, Gorilla Nation's vice president of marketing, online film advertising accounted for 5 percent to 6 percent of the studios' total ad spend last year; this year it's more like 8 percent. "Network TV and outdoor ads are still the lion's share of the budget but the reason studios like the Web more and more is that they have to introduce and create a connection with the audience every three weeks to generate ticket sales," Simonelli said. "Media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending know on a big blockbuster if they buy two of the four big portals, they will get the numbers. But they come to us to fill in with the mid-sized Web sites, and that's a good bit of the market. We are committed to L.A. because this is where the entertainment money is." According to the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. 2006 Internet Ad Revenue report, online entertainment ad spending increased from 8 percent of total internet ad revenue in the second quarter of 2005 to 10 percent in the second quarter of 2006--the largest increase of the top 5 consumer categories. Retail and automotive increased by 1 percent each (from 47 to 48 percent and 21 to 22 percent respectively), and Leisure and Packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one decreased by one and two percent, respectively). Staff reporter Anne Riley-Katz can be reached at (323) 549-5225, ext. 225, or at ariley-katz @labusinessjournal.com |
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