Gorilla Nation to Rep Marvel.com - 60-Year Heritage Brand Engages Elusive Youth Segment With Whopping Page View Numbers.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Gorilla Nation (www.gorillanation.com), the world's largest online ad rep firm, announced today that it has been selected to exclusively represent the online ad inventory for Marvel.com (www.marvel.com). Marvel is one of the world's most prominent character-based entertainment companies. Rooted in the creative success of over sixty years of comic book comic book Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums. publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. Marvel has become the #1 choice for advertisers looking to reach the all-important, elusive kid, teen and young adult male target audience. With an incredible 21 million page views per month, the property represents one of the most engaging destinations on the web today. Prime demographics include 64% ages 18-49 with 54% HHI HHI Herfindahl-Hirschman Index (measure of market concentration) HHI Heinrich Hertz Institut (Germany) HHI Hilton Head Island HHI Household Income HHI Hyundai Heavy Industries Co, Ltd $60K+. "Marvel is a tremendously creative brand we were thrilled to sign," stated Brian Fitzgerald Brian Fitzgerald (born March 1 1947) is an Irish Independent politician. He was a Labour Party Teachta Dála for Meath from 1992 to 1997. Previously a trade union official with SIPTU, Fitzgerald was elected to Dáil Éireann for Meath during the swing to Labour in the 1992 , President and co-founder of Gorilla Nation. "The opportunities for creative integration, especially among our huge number entertainment brand advertisers, are unmatched." "Gorilla Nation's focus on site-specific sales is essential for us to fully merchandise some of the most imaginative content on the web," added John Dokes, Vice President, Online Operations and Marketing at Marvel Entertainment Marvel Entertainment, Inc. (NYSE: MVL) is an American entertainment company. The company traces its origins to the May 1933 publication of Western Supernovel Magazine. , Inc. Marvel.com has attracted major brand marketers including New Line Cinema, 20th Century FOX, Paramount Pictures, NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , Sony Playstation, Sega, Electronic Arts, Schick and the U.S. Air Force. About Marvel Entertainment, Inc. With a library of over 5,000 high-profile characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios), publishing (via Marvel Comics) and toys, with emphasis on feature films, home DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , consumer products, video games, action figures and role-playing toys, television and promotions. Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world. For more information visit www.marvel.com. About Gorilla Nation Media, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Gorilla Nation is the world's largest online ad sales rep firm. The company exclusively represents the online ad inventory of over 500 leading mid-tail[TM] web publishers, and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, GN's expertise within 35 select vertical markets provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach. The company is committed to delivering integrated creative media programs, from concept through execution, and exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, and Toronto. For more information visit http://gorillanation.com/. |
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