Google gobbles Santa Monica photo recognition shop.Search giant Google Inc. -- in feverish competition with rival Yahoo Int. to provide innovative services--has swallowed up another Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County tech firm. This time it's Santa Monica-based photo recognition outfit Neven Vision, which was acquired for an undisclosed price. A photoshop firm with a background in biometrics, Neven Vision was founded in 2003 and now has customers including the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. government, the Los Angeles Police Department "LAPD" and "L.A.P.D." redirect here. For other uses, see LAPD (disambiguation).  This article or section is written like an . (for identifying gang
members) and Coca-Cola (for mobile marketing campaigns).
In addition to Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Neven Vision has offices in Japan, the United Kingdom, Singapore and Germany. The acquisition has typified the Mountain View-based Internet company's SoCal expansion over the past the past few years. They have included buys of: * Santa Monica-based Applied Semantics, which turned into Google AdSense A targeted advertising program that allows Web sites to monetize their content via Google ads. Google delivers text, image and video ads to the site pages based on the keywords embedded in the site's pages, which have been modified with JavaScript code to accept the ads. , in April 2003. * Pasadena-based Picasa for photo management software in July 2004 * Newport Beach-based dMarc Broadcasting for the Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. platform in January, 2006. Meanwhile competitor Yahoo, which has a base in Santa Monica and a Hollywood presence for its entertainment properties, has picked up several local firms itself, including Santa Monica-based Geocities, which provides personal home pages, in January 1999; Santa Monica's Launch Media, which later became a part of Yahoo Music, in June 2001; and Pasadena's Overture Services, a Web advertising firm incubated by Idealab, in July 2003. |
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