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Google Makes Trek to Las Vegas: Lands at Creation Entertainment's 40th Anniversary Star Trek Convention; Google Launches Special Site for Trek Fans, Announces New Feature in Maps for Mobile.


Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below).  Inc.:
WHO:        Google

WHAT:       Google Lands at 40th Anniversary Star Trek Convention

WHERE:      Hilton Convention Center, Las Vegas
            http://www.google.com/trekfan

WHEN:       Thursday, August 17, through Sunday, August 20, 2006

WHY:

Wherever and whenever science fiction fans gather, an appreciation of
technology -- and alien visitations -- can't be far behind. This year,
there will be an unlikely visitor attending one of the biggest
gatherings of science fiction fans, the 40th Anniversary Star Trek
Convention in Las Vegas, hosted by Creation Entertainment. Google will
join the more than 15,000 enthusiasts who make the annual trek to this
memorable federation of fans.

In conjunction with this week's convention, Google launched a special
site (http://www.google.com/trekfan) that provides developers with
information on a number of Google tools, including Earth, Maps and
SketchUp. From far and wide, Google users -- many of whom are science
fiction fans -- have created thousands of imagery overlays for Google
Earth, many illustrating their appreciation for all things
other-worldly. While in Las Vegas to help celebrate Star Trek's 40th
anniversary, the Google booth will showcase these science fiction
scenes and structures, created by users, highlighting intergalactic
life.

And because there is no better place than the vortex of pop culture,
sci-fi and technology to introduce a cool tool that offers a better
way to display visual information on handheld devices, Google today
announced the availability of mobile KML (Keyhole Markup Language),
which enables developers to illustrate information to overlay on
Google Maps for mobile phones.

Already available on the desktop through Google Maps and Google Earth,
now developers can more easily share palm-sized versions of their
favorite Earth-bound destinations. Beginning today, mobile phone users
will be able to view the same KML files they access on Earth and Maps
on the PC -- directly on their phone. Throughout deep space, fans will
be able to view alien outposts on Earth directly from their handheld
devices. For those who prefer to stay on planet Earth, or end up in
Las Vegas, mobile KML offers mobile phone users a bird's-eye view of
the 24-hour playground.

And for Trek fans who feel ready to be part of the next generation of
Google employees, bona-fide Googlers will be on hand during the
convention to answer questions about life -- and work -- at the
Googleplex.


Legal disclaimer: This website, the promotion thereof or any
exhibition of material created by the software sponsored by Google or
its designees is not endorsed, sponsored or affiliated with CBS
Studios Inc. or the "Star Trek" franchise.

The "Star Trek" properties are owned by CBS Studios Inc. and protected
by trademark and copyright laws, which not only protect CBS Studios,
but the actors, artists and talent associated with the creation of the
franchise and the hundreds of legitimate licensees.

CBS Studios is sensitive to fans desires to communicate and share
information about "Star Trek." At the same time, CBS Studios takes
action against infringements, to protect the franchise and others.

Posting on the internet of copyrighted material such as episodes,
movies, music, content from the official website, photographs,
artistic renditions of "Star Trek" characters, ships or other
properties, sound files, video clips, books or excerpts therefrom are
considered infringements of CBS Studios' rights. CBS Studios objects
to any commercial use of the "Star Trek" properties including, but not
limited to, the sale of unlicensed merchandise or any website deriving
revenue from advertising (via ad banners) or any other sources.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 17, 2006
Words:573
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