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Google Launches RechargeIT Plug-In Hybrid Car Initiative and Unveils Solar Installation.


Google.org to Fund More Than $10 Million to Accelerate Plug-In Hybrid and Vehicle-to-Grid Technology

MOUNTAIN VIEW, Calif. -- Google.org, the philanthropic phil·an·throp·ic   also phil·an·throp·i·cal
adj.
1. Of, relating to, or marked by philanthropy; humanitarian.

2. Organized to provide humanitarian or charitable assistance:
 arm of Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below).  Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:GOOG GOOG Google, Inc. (stock symbol) ), today announced the RechargeIT initiative (www.google.org/recharge/) that aims to reduce greenhouse gas greenhouse gas
n.
Any of the atmospheric gases that contribute to the greenhouse effect.



greenhouse gas 
 emissions and oil dependence by accelerating the adoption of plug-in hybrid electric vehicles A hybrid electric vehicle (HEV) is a vehicle which combines a conventional propulsion system with an on-board rechargeable energy storage system (RESS) to achieve better fuel economy than a conventional vehicle without being hampered by range from a charging unit like an  ("plug-ins"). As part of this initiative, Google.org awarded $1 million in grants and announced plans for a $10 million request for proposals (RFP (Request For Proposal) A document that invites a vendor to submit a bid for hardware, software and/or services. It may provide a general or very detailed specification of the system.

1. (business) RFP - Request for Proposal.
2.
) to fund development, adoption and commercialization of plug-ins, fully electric cars and related vehicle-to-grid (V2G V2G Video to Go
V2G Vehicle to Grid
) technology.

In addition, Google Inc. announced that it has switched on the solar panel installation at its Mountain View, Calif. headquarters, which will help the company reduce its environmental footprint The amount of geographic space covered by an object. A computer footprint is the desk or floor surface it occupies. A satellite's footprint is the earth area covered by its downlink. See form factor.

1.
 and power its plug-ins with clean solar electricity. At 1.6 megawatts -- and with an electricity output capable of powering approximately 1,000 average California homes -- the Google project is the largest solar installation to date on any corporate campus in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and one of the largest on any corporate site in the world.

At today's event, Google teamed with PG&E to demonstrate the bi-directional flow of electricity between plug-ins and the electric grid. "Clean energy technology can dramatically shift how we make and use energy for our cars and homes by charging cars through an electric grid powered by solar or other renewable energy Renewable energy utilizes natural resources such as sunlight, wind, tides and geothermal heat, which are naturally replenished. Renewable energy technologies range from solar power, wind power, and hydroelectricity to biomass and biofuels for transportation.  sources, and selling power back to the electric grid when it's needed most. This approach can quadruple quad·ru·ple  
adj.
1. Consisting of four parts or members.

2. Four times as much in size, strength, number, or amount.

3. Music Having four beats to the measure.

n.
 the fuel efficiency of cars on the road today and improve grid stability," said Dr. Larry Brilliant Dr. Lawrence (Larry) Brilliant is a medical doctor, epidemiologist, technologist, author and philanthropist. Brilliant, a technology patent holder, has been CEO of two public companies and other venture backed start ups. , Executive Director of Google.org.

The RechargeIT Initiative includes several elements designed to advance plug-in development and commercialization, including:
-- Grants: Google.org announced grants to the following organizations:

    -- Brookings Institution (http://www.brookings.edu): $200,000 to
       support a spring 2008 conference on federal policy to promote
       plug-ins;

    -- CalCars (http://www.calcars.org): $200,000 to support its work
       to educate the public about plug-ins;

    -- Electrical Power Research Institute (EPRI)
       (http://www.epri.org): $200,000 to support its plug-in research
       and development program;

    -- Plug-In America (http://www.pluginamerica.org): $100,000 to
       raise public awareness and advocate for plug-in transportation;

    -- Rocky Mountain Institute (RMI) (http://www.RMI.org): $200,000
       to enable RMI to launch the design of a practical plug-in
       hybrid electric vehicle, with additional support and
       collaboration by Alcoa, Johnson Controls, and the Turner
       Foundation;

    -- Dr. Willett Kempton, University of Delaware
       (http://www.ocean.udel.edu/cms/wkempton): $150,000 for megawatt
       scale vehicle-to-grid research and implementation planning.

-- $10M RFP: Later this summer Google.org will publish a formal
   request for proposals (RFP) on our website, focused on investment
   opportunities in companies and projects accelerating the
   commercialization of alternative transportation that reduces
   vehicle fossil fuel use and climate emissions. We are looking to
   invest approximately $10 million in technologies and companies
   featuring plug in hybrids, fully electric vehicles, vehicle-to-grid
   capabilities, batteries and other storage technologies, and the
   application of renewable energy and fuels to green vehicles. We
   believe that our investments in green vehicle technology
   commercialization, coupled with additional R&D and policy grants,
   will help accelerate progress in addressing the climate and energy
   challenges of today's transportation sector.

-- Plug-In Data Project: To demonstrate the potential of this new
   technology, Google has partnered with A123Systems/Hymotion to
   convert a small fleet of hybrid cars into plug-ins and published
   preliminary performance data at www.google.org/recharge/. The
   experimental fleet of plug-in Prius models has averaged 74mpg to
   date, compared with 41mpg for the test fleet of non-plug-in Prius
   hybrids.

-- Google Fleet: Through a partnership with Enterprise Rent-A-Car, the
   Google Fleet is a program designed to support alternative commuting
   through a free car-sharing program that will be offered to Google
   employees. The program will eventually expand to include 100
   plug-ins as they become available.


"Google is committed to using its resources to help solve the global climate challenge," said Dr. Brilliant. "Google.org is a hybrid philanthropy philanthropy, the spirit of active goodwill toward others as demonstrated in efforts to promote their welfare. The term is often used interchangeably with charity. , bringing together the active engagement of the broader Google corporation, as well as investments in for-profits, traditional grants, policy work, and public information. RechargeIT brings together all of these elements to help accelerate progress on plug-ins. By demonstrating new clean energy technologies and how they can be connected to the grid, we hope to spur demand and encourage car manufacturers to make these vehicles commercially available on a large scale on an urgent basis."

Today's news closely follows Google's sponsorship of the Climate Savers Computing Initiative Launched on June 12, 2007, the Climate Savers Computing Initiative brings together industry, consumers, government, and conservation organizations to significantly increase the energy efficiency of computers and servers.  (http://www.climatesaverscomputing.org), which aims to reduce greenhouse gas emissions by setting aggressive new targets for energy-efficient computers. Climate Savers and today's RechargeIT illustrate Google's commitment to reduce its environmental impact as a company and to protect the environment.

About Google.org

Google.org, the philanthropic arm of Google, uses the power of information to help people better their lives. We develop and invest in tools and partnerships that can help bring shared knowledge to bear on the world's most pressing challenges in the areas of climate change, economic development and global health. For more information, visit www.google.org.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page For the music producer/manager, see .

Lawrence Edward "Larry" Page (born March 26 1973 in Lansing, Michigan) is an American entrepreneur who co-founded the Google internet search engine, now Google Inc., with Sergey Brin.
 and Sergey Brin Sergey Brin (Russian: Сергей Михайлович Брин , Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

For free video content, please log onto www.thenewsmarket.com/google to preview and request video. You can receive broadcast-standard video digitally or by tape from this site. Registration and video is free to members of the media.

Google and Google.org are trademarks of Google Inc. in the United States and/or other countries. All other company and product names may be trademarks of respective companies with which they are associated.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 18, 2007
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