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Google Checkout Makes It Easy to Shop for Your Sweetheart (or Sweethearts) This Valentine's Day.


Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below).  (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:GOOG GOOG Google, Inc. (stock symbol) ):
WHO:       Google

WHAT:      Google Checkout kicks off new promotions for Valentine's
           Day to help shoppers buy for all their Valentines this
           year!

WHERE:     checkout.google.com

WHEN:      February 7, 2007

WHY:       Finding the perfect Valentines Day gift for your sweetheart
           is hard enough, but what about looking for two? According
           to a recent survey commissioned by Google Checkout(TM) and
           conducted by Harris Interactive, 1 out of every 2 (52%)
           U.S. adult Valentine's Day shoppers(a) will be buying gifts
           for more than one Valentine this year - for their spouses,
           for their parents and other family members, for their pets,
           and maybe even for multiple sweethearts.

           What's more, 43% of U.S. adults who plan to buy a gift for
           their significant other reported that they plan to buy him
           or her more than one, while 41% of U.S. online adults who
           typically buy at least one gift plan to visit more than one
           website in search of those gifts. With all these
           sweethearts to shop for, gifts to buy, and stores to visit,
           Google Checkout is making the process faster and easier.

           Through February 15, first-time shoppers on Google Checkout
           will receive $10 off a one-time purchase of at least $10.
           This offer is being featured on a wide variety of Google
           Checkout's thousands of merchant partners, including
           Buy.com, Zales, Jockey, Bluefly, Aeropostale, and new
           partner Blue Nile.

           Buying with Google Checkout has never been easier. Google
           Checkout eliminates an average of 15 steps from the online
           checkout process, in many cases making checking out as
           simple as entering a single login - and helping the
           Casanovas out there save time and trouble when buying gifts
           for all their sweethearts.

           So whether you still need to come up with another gift for
           your sweetheart (according to the survey, men are more
           likely to buy multiple gifts for their significant other
           than women are), or whether you need something cute for
           your furry friend (pets are expected to get more love than
           fathers and grandfathers), Google Checkout can help.

           If you'd like to learn more about the Google Checkout
           Valentine's Day promotion, or the ways that Checkout makes
           online shopping faster and more convenient, visit
           checkout.google.com.


Highlights From Survey Results:

Among U.S. adults who typically buy Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
 gifts:

* 50% indicated that they purchase multiple Valentine's Day gifts.

* Although men and women (both 71%) are equally likely to typically buy at least one Valentine's Day gift, women (56%) are more likely than men (44%) to buy multiple gifts.

* 55% of men indicated that they plan to buy for spouse spouse  A legal marriage partner as defined by state law , compared with 44% of women.

* These adults are more likely to buy Valentine's Day gifts for their pets (6%) than their fathers (5%) or grandfathers (1%).

* Women (83%) are more likely than men (74%) to indicate that they typically buy a Valentine's Day gift for at least one family member.

* 41% indicated that they plan to purchase from more than one store/website this Valentine's Day.

* 11% indicated that they typically spend $10 or less. On average, U.S. adults spend about $70 in total on Valentine's Day gifts.

Among U.S. adults who typically buy Valentine's Day gifts for a significant other:

* Men (50%) are more likely than women (37%) to indicate typically buying multiple Valentine's Day gifts for a significant other.

Survey Methodology

(a) The survey was conducted online within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  by Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. ([R]) on behalf of Google from January January: see month.  16 to 18, 2007 among 2,214 adults (aged 18 and over), of which 1,546 typically buy at least one Valentine's Day gift (referred to as "Valentine's Day shoppers"). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the general population. Propensity score The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.
 weighting was also used to adjust for respondents' propensity to be online. Where appropriate, figures for age, sex, race/ethnicity, education, region, household income and hours per week spent online were weighted where necessary to bring them into line with their actual proportions in the online population.

With a pure probability probability, in mathematics, assignment of a number as a measure of the "chance" that a given event will occur. There are certain important restrictions on such a probability measure.  sample of 1,546, one could say with a ninety-five percent probability that the overall results have a sampling error of +/- four percentage points. Sampling error for subsamples would be higher and would vary. However, that does not take other sources of error into account. This online survey is not based on a probability sample and, therefore, no theoretical sampling error can be calculated.

Google is a registered trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 7, 2007
Words:783
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