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Google Begins Move to Universal Search.


Google Introduces New Search Features and Unveils New Homepage Design

MOUNTAIN VIEW, Calif. -- Google Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:GOOG GOOG Google, Inc. (stock symbol) ) today announced its critical first steps toward a universal search model that will offer users a more integrated and comprehensive way to search for and view information online. The company also introduced an updated homepage design and several new navigation features that make it faster and easier for users to find the information they are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
.

"Our focus has always been making our users' search experience as simple and straightforward as possible," said Marissa Mayer Marissa Ann Mayer is the Vice President of Search Product and User Experience at American search engine company Google. She acts as a gatekeeper for their product release process, determining when or whether a particular Google product is ready to be released to users. , vice president of search products and user experience at Google. "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. While we still have a long way to go, today's announcements are a big step in that direction."

Google's vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today, the company will incorporate information from a variety of previously separate sources - including videos, images, news, maps, books, and websites - into a single set of results. At first, universal search results may be subtle. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience.

For example, a user searching for information on the Star Wars character Darth Vader Darth Vader

fallen Jedi Knight has turned to evil. [Am. Cinema: Star Wars]

See : Evil
 is likely interested in all the information related to the character and the actor - not just web pages that mention the movie. Google will now deliver a single set of blended search results that include a humorous parody of the movie, images of the Darth Vader character, news reports on the latest Lucas film, as well as websites focused on the actor James Earl Jones Earl Jones may refer to:
  • Earl Jones (athlete)
  • Earl Jones (basketball)
  • Earl Jones (politician)
 - all ranked in order of relevance to the query. Users no longer have to visit several different Google search Google is owned by Google, Inc. whose mission statement is to "organize the world's information and make it universally accessible and useful". The largest search engine on the web, Google receives several hundred million queries each day through its various services.  properties to find such a wide array of information on the topic.

The Power of Google Technology

Google is also in the process of deploying a new technical infrastructure that will enable the search engine to handle the computationally intensive tasks required to produce universal search results. The company is also releasing the first stage of an upgraded ranking mechanism that automatically and objectively compares different types of information. As always, Google[TM] search results are ranked automatically by algorithms to deliver the best results to users anywhere in the world.

"Google has continued to concentrate on improving the quality of search," said Udi Manber Udi Manber is one of the authors of agrep and GLIMPSE.

He earned both his bachelor's degree in 1975 in mathematics and his master's degree in 1978 from the Technion in Israel. At the University of Washington, he earned another master's degree in 1981 and the Ph.D.
, vice president of engineering at Google. "The level and speed of search innovation at Google has increased. Most of this innovation addresses basic ranking algorithms and is often not obvious to users. Users just see more accurate results, more often, in more languages, which is our primary goal."

New Navigation Features

New dynamically generated navigation links have been added above the search results to suggest additional information that is relevant to a user's query. For example, a search for "python" will now generate links to Google Blog Search[TM], Google Book Search This article or section contains information about computer software currently in development.
The content may change as the software development progresses.
[TM], Google Groups See Google. [TM], and Google Code Google Code is Google's site for developers interested in Google-related development. The site contains Open Source code and a list of their services which support public APIs. APIs
Google offers a variety of APIs for web and desktop programmers alike.
[TM], to let the user know there is additional information on his or her query in each of those areas. As a result, users can find a wider array of information on their topic, including data types they might not have initially considered.

Google's homepage and a number of applications have also been updated with a new navigation bar A set of buttons or graphic images typically in a row or column used as a central point that link you to major topic sections on a Web site. If the navigation bar is a single graphic image with multiple selections, it is known as an imagemap. See imagemap.  to provide easier access to popular Google products
This page is a summary of services and tools provided by Google Inc.. For other uses, see Google (disambiguation).


This list of Google products includes all major desktop, mobile and online products released or acquired by Google Inc..
. Now, instead of having links above the Google.com homepage search box, users will see a navigation bar on the top left side of the page with various Google search properties and popular products including Gmail[TM], Google Calendar This article or section contains information about computer software currently in development.
The content may change as the software development progresses.
[TM], Google Docs A family of Web-based applications from Google that includes word processing, spreadsheet and presentations. Launched in 2006, the word processor in Google Docs was formerly Writely, developed by Upstartle, LLC and acquired by Google.  & Spreadsheets[TM], and Picasa Web Albums[TM].

Experience the Experiments

Google also announced today a new experimental version of its popular search service called Google Experimental[TM], available on Google Labs[TM]. This new test site provides users an opportunity to try out some of the latest search experiments and innovations and provide Google with feedback. One of the first experiments to be featured on the site enables users to view their search results on a map or timeline. For instance, when someone searches for "Albert Einstein" on Google Experimental, they can choose to view the search results on a map that shows locations mentioned within web pages about Albert Einstein or on a timeline that illustrates the history of Albert Einstein's life. More information on Google Experimental search is available at Google Labs at http://labs.google.com.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Google, Google Blog Search, Google Book Search, Google Groups, Google Code, Gmail, Google Calendar, Google Docs & Spreadsheets, Picasa Web Albums, Google Experimental and Google Labs are trademarks of Google Inc. Other trademarks are the properties of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 16, 2007
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