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Google(TM) Analytics Selects Friedrich Software Resources (FSR) as a North American Client Service and Support Consultant; Google's and FSR's Strategic Alliance Offers Web Analytics Expertise to U.S. and Canadian Markets.


HOUSTON -- Google(TM) Analytics, formerly Urchin urchin - munchkin , recently selected Friedrich Software Resources (FSR (Free System Resource) In Windows 3.x, the amount of unused memory in various 64K blocks reserved for managing current applications. Every open window takes some space in this area. See Windows memory limitation. ), a global software company based in Houston, as a Client Services and Support Consultant for the North American North American

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 market, announced Jason Senn, Google Analytics Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize his/her AdWords advertisement and marketing campaigns through the use of GA's analysis of where the  partner manager.

FSR's alliance with Google greatly expands the training, advanced support and expert Web analytics consulting services currently available to executives, marketing managers, and Webmasters, according to according to
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 Senn.

"To gain the highest quality end-user experience, we are tapping first-rate companies, such as Friedrich Software Resources, to help deliver our services, training and analytics. We are lucky to have consultants like FSR representing us," he said.

In addition to offering and servicing Google Analytics, the partnership also allows FSR to continue to provide unparalleled service to Urchin customers, according to Senn.

The combination of Google Analytics' free, hosted Web analytics and Urchin's software allows small- and mid-size business owners to spend financial resources on actual marketing campaigns, as opposed to measurement. That's because Google Analytics has all the features companies expect from enterprise-level Web analytics, including Google's AdWords, which automatically monitors the return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) of paid marketing initiatives without having to import cost data or tag keywords, Senn added.

More specifically, the integration of Google Analytics' Web site metrics can determine how visitors located a Web site, which keywords attract ideal prospects, and how visitors interacted with the Web site. These metrics give Web site owners, advertisers and publishers insights into online behavior that enables marketing campaigns, content and design to successfully deliver measurable ROI. In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke"
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, FSR can help determine what landing pages are most profitable and what pages captivate visitors. Plus, FSR can enable Google Analytics to track non-AdWords initiatives, explained Leslie Friedrich, FSR founder.

"FSR converts sophisticated, customized Web analytics into simple-to-interpret findings that are used to identify from where visitors are geographically located, isolate and correct problem areas, trace transactions and revenue sources, and segment visitors' demographics so that executives, marketers, and Web masters can fine tune sites to achieve targeted, ROI-driven results," Friedrich said.

FSR is a global software sales and marketing services firm offering value-added Web analysis and optimization services. FSR provides technical support for Google Analytics and Urchin Web analytics, as well as Urchin software licenses In computing, software that is copyrighted and licensed under a software license is done under a variety of licensing schemes. For end-users there are proprietary licenses and there are free software licenses, and there are proprietary Within these schemes are further classifications. . For more information, visit http://www.friedrichsoftware.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 26, 2006
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