Goofy gamble.Goofy Gamble: Amid what is shaping up to be the worst housing downturn since the early 1990s, KB Home has enlisted the help of Mickey Mouse Mickey Mouse Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, to sell homes. Los Angeles-based KB said it would begin to offer homes customized with Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co.-themed flooring, window coverings and lighting inspired by characters such as Mickey Mouse, Cinderella and Captain Jack Sparrow Jack Sparrow is a fictional character in the Pirates of the Caribbean universe. He was introduced in (2003) and appeared in the back-to-back sequels, (2006) and (2007), where he was portrayed by Johnny Depp. . KB has a similar agreement with Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. in which the domestic maven designs and decorates homes sold in nine KB communities in six states across the country, including two in California. This announcement was made the day before KB reported a third-quarter loss of $36 million, a steep decline from a profit of $153 million from the same period a year earlier. Revenue fell 32 percent to $1.5 billion. KB added that it expects the housing woes to continue well into 2008. [ILLUSTRATION OMITTED] |
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