Goodyear Latin America is on a CSR mission.

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Since Jaime Szulc's tenure as President of Goodyear Latin America began in 2010, his vision and focus has been to emphasize innovation across the company, including its products, processes, marketing and branding. He believes continual innovation leads to success and, as one of the largest tire manufacturers in the world, Goodyear's most important role is to be a profitable business while providing challenging and rewarding careers for more than 5,400 associates in Latin America.

But, while business success is critical, Goodyear has a long history of being a responsible corporate citizen and operating in an ethical and sustainable way. Building on that legacy, Goodyear Latin America established its three pillars of corporate social responsibility: Environmental Care, Safety and Wellness, and Community Support.

Through a variety of local environmental initiatives, Goodyear associates are encouraged to be environmentally conscious about the need to conserve natural resources, improve biodiversity in their local community and reduce, reuse and recycle. For example, Goodyear Brazil, a leader in Goodyear's sustainability efforts, hosts an "environment week" each year--including a tree-planting celebration and training on sustainability concepts, such as how to be "green" at work and home, and also constructed a water reuse station in 2011 with a capacity to recover 450,000 cubic meters of water each year. Goodyear Chile developed a program to voluntarily collect used tires and has recycled more than 20,000 tons since 2004.

Goodyear encourages wellness and safety both on the job and at home, and Goodyear associates play an integral role in promoting safety within their communities. They created local campaigns focused on road and vehicle safety, such as the "Women with Drive" workshops throughout the region which educate drivers on proper car and tire maintenance.

Regional outreach programs focusing on education, children and families, and disaster relief also receive support from Goodyear Latin America. A few examples include Goodyear Argentina's participation in the "Carrera por la Educacion" ("Race for an Education") initiative, which invited the community to rally for the right for a better education and Goodyear Venezuela's collaboration with the Los Guayos community to build a new school. Examples of disaster relief programs include a campaign in Brazil that collected eight tons of food, clothing and hygienic products for the citizens of the flood-damaged areas of Sumare and Rio de Janeiro, and a program in Chile to build new houses for the victims of the earthquake and tsunami in Dichato.

Throughout Goodyear's long history, there has been a strong correlation between achieving business objectives and doing the right things for associates, customers, the environment and our communities. Led by Szulc, Goodyear Latin America plans to build on its philanthropic legacy and develop partnerships benefiting the communities far into the future.

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