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Good news for retailers adds up to parking hassles for shoppers.


If you find yourself circling the parking lot looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a space at a local shopping mall this coming weekend - the last before Christmas - you can take solace in two things:

You're not alone You're Not Alone may refer to:
  • "You're Not Alone" (Chicago song)
  • "You're Not Alone" (Embrace song)
  • "You're Not Alone" (Olive song)
  • "You're Not Alone" (Shaye song)
 - and it's a good indication that the economy has made a comeback.

While a lack of spaces in a shopping center's parking lot is always a good "problem" for the center's retailers, it can mean frustration for shoppers, who may not come back for a follow-up shopping trip.

"When we know a mall is doing very well is when people are circling a lot looking for a parking space. You know then that people are really in that mall," said Richard Giss, a partner in the trade retail services group at Deloitte & Touche LLP LLP - Lower Layer Protocol .

But Giss added that if customers have a hard time finding a space during their first holiday season visit to the mall, they may not make a second.

"Where it really impacts them is when they need to go a second time. They will put a lot of thought into that," he said.

Anne Hoadley, who was shopping at the Brookstone gadget store at the Century City Shopping Center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into  & Marketplace last week, agreed with the premise.

She said she didn't return to the Beverly Center The Beverly Center is a shopping center in Los Angeles, California, United States. Description
The Beverly Center is a monolithic eight-story structure located at the edge of Beverly Hills and West Hollywood, California, between La Cienega and San Vicente boulevards.
 to shop because of parking problems she experienced there last year.

But Century City is not proving to be much of a relief.

Hoadley, who lives in West L.A., said that when she tried to park at Century City mall City Mall is a shopping mall located in Eroii Revolutiei square, Bucharest, Romania.

The City Mall include:
  • 120 shops
  • 15 fast-food & restaurants
  • Cityplex (4 screen cinema complex)
  • City Mall Fashion (a series of top fashion presentations)
 on a recent Saturday, she circled the full garage for so long that she turned her car over to a valet.

Indeed, valet parking valet parking
n.
Parking arrangements provided by a commercial establishment, such as a restaurant, whereby patrons leave their cars at the entrance and attendants park and retrieve them.

Noun 1.
 is one way malls seek to minimize the hassle for shoppers who hate to circle the parking areas.

The Century City Shopping Center has 2,933 spaces in two underground levels - hardly enough to handle the 30,000 to 50,000 customers who visit the complex on weekend days between Thanksgiving and Christmas.

Not helping is the recent arrival of Bloomingdale's to the center, bringing with it a throng of additional shoppers.

Even so, Linda Frost, the center's marketing manager, insists that parking there is no worse than at other local malls. "Parking is difficult everywhere once you get past Thanksgiving," she said.

At the Northridge Fashion Center Northridge Fashion Center is a large shopping mall located in Northridge, California. It opened in 1971. It was severely damaged during the Northridge Earthquake in 1994, but renovated extensively in 1995 and 1998. , which has 7,496 spaces for its estimated 75,000 customers each weekend between Thanksgiving and Christmas, free valet parking is reserved for the mall's "Select Shopper Club" members (free to anyone who signs up at the mall), while all others pay $3.

But even when it is free, valet parking is not the perfect solution, Giss said.

"By having a valet, you absolutely remove the concern that you won't have a parking place, but a lot of people don't like handing their keys over to somebody," Giss said.

So several centers, including Century City and Glendale Galleria, also offer off-site parking with shuttles to and from the mall during the holidays.

Several malls have hired Department of Transportation workers and Los Angeles Police Department "LAPD" and "L.A.P.D." redirect here. For other uses, see LAPD (disambiguation).

This article or section is written like an .
 Explorer Scouts to direct traffic and help shoppers find spaces.

But for some shoppers, such as Rita Wattson, who was shopping at the Century City Macy's last week, the solution is much easier. "I don't like the crowds, so I come during the week," she said.
COPYRIGHT 1996 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:finding parking space at shopping malls in Los Angeles, California
Author:Taub, Daniel
Publication:Los Angeles Business Journal
Date:Dec 16, 1996
Words:557
Previous Article:Happy holidays for local apparel makers; booming U.S. retail sales benefit Los Angeles rag trade. (Los Angeles, California)(Industry Overview)
Next Article:Eltron left at the altar as merger with bar code firm fails to scan. (Eltron International Inc.'s planned acquisition of Zebra Technologies Corp.)
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