Good feedback ... (For Openers).

The response to our ag careers supplement in September was very positive. Despite the struggles of a consolidating industry, it still is important to retain and attract top quality individuals. And it's important to continue to communicate the varied and interesting opportunities in the ag, food and fiber industry. Here is one letter we received:

Dear Bill,

I am very impressed with the Careers in Ag publication, which accompanied the September issue of Agri Marketing. In addition to the quality of the supplement, I was pleased to find the feature on one of our own, Mick Sibbel. The timing is perfect for our fall career exploration class for entering freshman. It's a publication, along with Agri Marketing, that I will keep prominent in my office for students, parents and others to see. I also appreciate the fact that you plan to provide insight into career opportunities on an ongoing basis. Congratulations on this excellent and timely publication as well as Agri Marketing magazine.

Richard Fleming, Ph.D.
Professor Etneritus
Department of Agricultural Leadership, Education and Communication
University of Nebraska

We do plan to continue to publish this two to three times per year. It represents a tremendous opportunity to sell the value of having a career or enhancing your career in this industry. I encourage industry, government and universities to be involved with us in promoting their own unique opportunities, as well.

Reminder ... Don't let your brand equity slip. Invest in it.