Good deeds don't go unheeded as Boy Scouts honor luminaries.

Some of the biggest names in New York real estate will be taking part in the 2004 Real Estate Industry "Good Scout" Award Luncheon to be held at the Hilton New York on June 29.

"It's the cream of the crop," said Roger Gulley, senior development director for the Boy Scouts. "Total attendance was 900 hundred last year and we expect at least that many this time."

"It's such a great chance for those in the industry to network while helping the more than 120,00 boys and girls who call themselves New York City Scouts."

Cushman & Wakefield President of U.S. Operations, Bruce E. Mosler, will receive the Good Scout award, accorded to those who exemplify the ideals of the Boy Scouts of America through their outstanding community service.

Eastdil Realty CEO, Benjamin V. Lambert, will receive the James E. West award, named after the first chief executive officer of the Boy Scouts of America who established an endowment fund in 1910 to ensure the future of scouting in New York City.

Chairmen of the luncheon, Michael D. Fascitelli, president of Vornado Realty Trust, Arthur J. Mirante II, president & CEO of Cushman & Wakefield, Kenneth M. Krasnow, executive managing director at Cushman & Wakefield, and Martin J. Cicco, head of global real estate at Merrill Lynch, will also be in attendance.

"These gentlemen have all been incredibly generous to the Boy Scouts, donating their time and helping to generate funds so that underprivileged children throughout the boroughs can benefit from scouting," Gulley said. "The real estate industry has really done its part to help."

Tickets can be purchased from: Boy Scouts of America, Tel: [phone].