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Good Humor-Breyers offers new MARS, CarbSmart products.


Good Humor-Breyers Good Humor-Breyers (Ice Cream USA) is a unit of Unilever that includes the formerly independent Good Humor, Breyers, Klondike Bar, and Popsicle brands. It is based in Green Bay, Wisconsin.  has announced its new products for the coming 2004 season and topping the list are extensions of its CarbSmart line, as well as several products co-branded with candy maker Mars. New Breyers packaged ice cream flavors bearing Mars brands include Snickers
''This entry is about the confectionery named Snickers. For other uses, see Snickers (disambiguation).


Snickers is a sweet bar made by Mars, Incorporated.
, Snickers Cruncher, M&M's Vanilla Fudge, M&M's Mint, Twix Ice Cream, and Twix Peanut Butter. The co-branding does not appear to include novelties at this point. Mars had previously been involved in a licensing agreement with Dreyer's Grand Ice Cream, which began in March 2000. It had also been a long time distributor of Mars-branded novelties under its Partner Brands program. But that company's merger last year with Nestle, Mars' top rival in the candy industry, put a strain on that partnership.

The new CarbSmart products include a Klondike CarbSmart Ice Cream bar An ice cream bar is a frozen dessert on a stick or a candy bar that has ice cream in it. The coating is usually a thin layer of chocolate. Sometimes there is some crunchy goodness on the outside too.  targeting the impulse market; three new single-serve multipacks, including a six-pack of Klondike CarbSmart Ice Cream Sandwiches, and four-packs of Klondike CarbSmart Ice Cream Bars and Fudge Bars; and three new packaged flavors, Mint Chocolate Chip Mint Chocolate Chip is an ice cream flavor composed of mint ice cream and small chips of mint chocolate. In some cases the liqueur creme de menthe is used to provide the mint flavor. It is usually green, but may be white in "all natural" or "organic" varieties. , Rocky Road, and Butter Pecan pecan: see hickory.
pecan

Nut and tree (Carya illinoinensis) of the walnut family, native to temperate North America. Occasionally reaching a height of about 160 ft (50 m), the tree has deeply furrowed bark and feather-shaped leaves.
.

Good Humor-Breyers notes that the new packaged CarbSmart products have 4 grams of net carbs, the scale of importance for Atkins-type carbohydrate counters. (For the uninitiated, net carbs are total carbs minus carbs from sugar alcohol and fiber.) The new ice cream bars and sandwiches offer five grams of net carbs.

In addition to the new CarbSmart and Mars products, Good Humor-Breyers is also introducing a host of Breyers-branded frozen novelties. Among the new items are Breyers Fruit Bars in All Natural Strawberry, Tropical Fruit (Strawberry-Kiwi, Orange-Pineapple, Lemon-Lime), and Fruit Swirl (Strawberry/Lemon, Strawberry/Orange, Strawberry/Blueberry, Blueberry/Lemon) flavors, available in a variety of multi-packs.

Breyers appears to be strengthening its branded role in the novelties category. Also new is a Breyers-branded Premium Fudge Bar for the single-serve/impulse category. A Breyers Almond Ice Cream Bar made with Hershey's Coating is also being introduced into the impulse category.

Breyers new packaged introductions this season include an all natural Caramel Fudge ice cream; a Vanilla and a Vanilla/Chocolate/Strawberry combination under the All Natural 98% Fat Free Frozen Yogurt label; Orange and Rainbow flavors for its All Natural Fruit Sherbet sher·bet  
n.
1. also sher·bert A frozen dessert made primarily of fruit juice, sugar, and water, and also containing milk, egg white, or gelatin.

2. Chiefly British A beverage made of sweetened diluted fruit juice.
 line; and a Chocolate Fudge Brownie flavor for its 98% Fat Free/No Sugar Added ice cream.

In addition to the previously mentioned new CarbSmart novelties, the company is offering and Almond Bar made with Hershey's Coating under the Klondike label. It is also adding three Klondike Slim-A-Bear products: a 98% Fat Free Vanilla and Mint Ice Cream Sandwich Variety Pack; a 98% Fat Free/No Sugar Added Premium Fudge Bar; and a 96% Fat Free Vanilla and Chocolate Sundae Cone Variety Pack. A new Klondike impulse item, offered in addition to the impulse CarbSmart bar, is a Mini-Reese's Pieces Sandwich.

Under its Popsicle brand, Good Humor-Breyers is offering multipacks of Sugar Free Popsicles (in Orange, Cherry, and Grape flavor); Sugar Free Creamsicles (sugar free Vanilla-flavored frozen dessert coated in Orange or Cherry ice); and Sugar Free Fudgsicles. Also featured in multipacks for the new season are Minis Snack Size Fruit Bars (in Strawberry, Orange, and Grape flavors); and Jell-O Pudding Pops. A final Popsicle multipack offering is a Tropical Trio of Strawberry, Pineapple, and Lemon/Lime to be distributed in Hispanic markets.

Popsicle impulse items introduced for the new season are Yu-Gi-Oh!, a Blue Raspberry For the R&B singer named Blue Raspberry, see .

Blue raspberry is a common flavor for syrups, candies, and other food items, and contrary to belief is a real fruit.
 and Cherry-flavored ice pop with a gumball gum·ball  
n.
A small ball of chewing gum with a colored sugar coating.
 eye; Fairly Odd Parents, a Strawberry and Lemonade-flavored ice pop with two gumball eyes; X-Treme Sport, a squeeze tube Lemon/Lime ice; and Chocolate Chip Chocolate chips are small chunks of chocolate. They are often sold in a round, flat-bottomed teardrop shape (similar to a Hershey's Kiss). They are available in numerous sizes, from large to miniature, but are usually around 1 cm in diameter.  Cookie Dough Cookie dough refers to a blend of cookie ingredients which has been mixed into a solid yet malleable form but has not yet been hardened by heat. The dough is often then separated and the portions baked to individual cookies, or eaten as is.  Ice Cream Shots, described as "free-flowing Vanilla ice Robert Matthew Van Winkle (born October 31, 1968), better known as Vanilla Ice, is a Grammy Award nominated, American Music Award winning American rapper and actor known mostly for the 1990 single "Ice Ice Baby.  cream beads with Chocolate Chip Cookie Dough beads and individual chocolate mini-chips" packaged in a 3.2 ounce cup.
COPYRIGHT 2004 Ice Cream Reporter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004 Gale, Cengage Learning. All rights reserved.

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Publication:Ice Cream Reporter
Date:Feb 20, 2004
Words:626
Previous Article:Dreyer's debuts slow churned technology.
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