Golfer's Guide Launches New Travel Site: golfersguidetravel.com.

Business & Sports Editors 

HILTON HEAD ISLAND, S.C.--(BUSINESS WIRE)--Nov. 25, 2002

Already the authority on golf in 26 markets across North America, Golfer's Guide(R) is now poised to add golf travel to that distinction.

Golfer's Guide(R), which produces 26 regional golf publications across the country, has launched a new Web site - golfersguidetravel.com - that highlights golf-related travel to top destinations across the country. The site joins golfersguide.com as the Internet presence for Golfer's Guide, which is owned by Frey Media and headquartered in Hilton Head Island, SC.

At its launch, the site features 10 U.S. destinations, providing information on hundreds of public, resort and private golf courses in those areas. In addition, the site will offer information on accommodations, dining, events and additional attractions in each region. The destinations currently featured on golfersguidetravel.com are Myrtle Beach, Hilton Head, Jacksonville, Orlando, Tampa Bay, Sarasota, Naples, South Florida, Williamsburg/Virginia Beach and Las Vegas.

"We believe we've created a Web site that will be of great use to the traveling golfer," said David Cribb, executive publisher of Golfer's Guide. "In time we see this site as the No. 1 travel tool for golfers across the country."

On golfersguidetravel.com's home page, visitors will find rotating destination features, reviews on some of the finest courses across the country and features on many of the hottest resorts in North America. In addition, the site offers a quoting engine that enables golfers to customize their own golf vacation and receive instant, no-obligation quotes.

Further, the home page will feature several "Hot Deals" on golf packages to some of the finest resorts in Florida, the Carolinas, Virginia and Las Vegas.

Each destination page will offer golf course reviews, a comprehensive listing of area golf courses, accommodations and dining. In addition, each destination page features listings on other non-golf activities, events and attractions.

"Not only will golfersguidetravel.com offer all the information necessary to decide where to travel, but it will allow for golfers to customize their own trip to that destination," Cribb said.

The site, which will be updated in early 2003 to include Arizona, Pinehurst, NC, Charleston, SC, Michigan and Southern California, will also offer contests for free golf equipment and golf getaways, a live tee-time auction site and coupons to dozens of golf courses from the destinations represented.

Now reaching more than 15 million readers annually, Golfer's Guide is the most read golf publication in North America. In 2002, the Golfer's Guide network grew to include Hawaii and Upstate New York and 2003 plans call for the addition of four more regions including Denver and Atlantic Canada, bringing the total to 30 markets.

In addition, Golfer's Guide, which celebrates its 20th Anniversary in 2003, will undergo its first redesign in more than a decade. The redesign, which will include changes both to the publication and golfersguide.com, will be debuted in late January at the 2003 PGA Merchandise Show in Orlando, FL.