GolfServ Changes Name to SirenServ On 2nd Anniversary and Brink of Expanded Offerings; Like Mythical Sea Nymphs, SirenServ to Allure Users with Enticing Content.Business Editors CHICAGO--(BUSINESS WIRE)--March 15, 2001 GolfServ Online Inc., the leading provider of syndicated golf-related online content and services, announced today that it has changed its name to SirenServ, Inc. on the 2nd anniversary of its launch. The name change comes as the company prepares to expand its focus beyond golf into two other high interest areas, food and wine and health and fitness. The SirenServ name was selected to reflect the company's focus on creating and syndicating engaging and alluring content, technology and interactive services that help to attract and retain users to its partners' sites. Referred to as "Sirens," the sea nymphs in Greek and Roman mythology Roman mythology Oral and literary traditions of the ancient Romans concerning their gods and heroes and the nature and history of the cosmos. Much of what became Roman mythology was borrowed from Greek mythology at a later date, as Greek gods were associated with their Roman were known for luring sailors with their irresistible voices. SirenServ will continue to build GolfServ, its popular golf channel, and will launch the two additional content channels, GourmetServ and GoodHealthServ, in 2001. GourmetServ will help food and wine connoisseurs learn about and enjoy all things delicious. GoodHealthServ will help fitness and health enthusiasts worldwide track their fitness routines, get nutritional information and much more. As part of the company's strategy to launch these new content channels, SirenServ has restructured its team. SirenServ has hired four senior-level employees since receiving a $1.5 million cash investment from the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Co. in December 2000. These hires are in sales, technology and content. SirenServ is currently seeking additional senior-level candidates for business development and Web engineering roles and has pared junior positions. "Changing the name to SirenServ emphasizes our commitment to providing irresistible content to the valuable target audiences of all of our partners' sites, whether in golf, gourmet or health. Our goal is to run a well-guided ship, staffed by the most knowledgeable and experienced people in the field, that will reach profitability by Q1 of 2002," said Kathryn Savarese, COO and President of SirenServ. Founded in 1998, the company has been steadily adding strong partners and an influx of online members. Current GolfServ licensees include AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , CNNSI CNNSI Cable News Network and Sports Illustrated .com, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. .com, DaimlerChrysler, iWon.com, USATODAY.com, Golf Digest Golf Digest is a monthly golf magazine published by Advance Publications in the United States. It is a generalist golf publication covering recreational golf and men's and women's competitive golf. and Golf Magazine. More than 300,000 golfers actively use its online resources each month and more than 600,000 rounds of golf have been entered into its online service. About SirenServ SirenServ creates and licenses Web content and tools in high interest areas such as golf, fine food and wine and health and fitness - helping more than 275 leading Web sites attract users and keep them returning frequently. SirenServ's personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and fully-branded content and services help partners like America Online See AOL. , CNNSI.com, CNBC.com and The New York Times increase revenue opportunities, create one-to-one relationships with their users and create a dominant position within their industries. SirenServ's golf channel, GolfServ, attracts passionate golfers, while its two channels under development, GourmetServ and GoodHealthServ, target food and wine connoisseurs as well as those focused on keeping fit and healthy. Founded in 1998, SirenServ is based in Chicago and is backed by The New York Times Company, Comdisco Ventures and angel investors An individual who invests his or her own money in a private company, which is typically a startup. An angel investor is not an employee or member of a bank, venture capital firm or other financial institution that normally makes such investments. . |
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