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GoldMine Sales & Marketing 2002. (Technology Highlights).


Integration of disparate channels and data is one of the goals of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , and FrontRange Solutions This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Inc. has made great efforts to do so in its release of GoldMine FrontOffice 2002 with GoldMine Sales & Marketing 2002, which is designed to help small to mid-market organizations improve sales and marketing processes such as campaign design, execution and tracking, along with lead qualification, sales forecasting and cross-selling.

GoldMine Sales & Marketing includes enhanced integration and data sharing The ability to share the same data resource with multiple applications or users. It implies that the data are stored in one or more servers in the network and that there is some software locking mechanism that prevents the same set of data from being changed by two people at the same time.  with Microsoft Exchange Server Microsoft Exchange Server is a messaging and collaborative software product developed by Microsoft. It is part of the Microsoft Servers line of server products and is widely used by enterprises using Microsoft infrastructure solutions.  and Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see .

Microsoft Outlook or Outlook (full name Microsoft Office Outlook
, as well as Intuit QuickBooks Pro/Premier 2002. Through the tighter integration with Microsoft Outlook, GoldMine Sales & Marketing users can link every e-mail message to the customer contact, no matter if the e-mail was received in Outlook or GoldMine software's own E-mail Center. Companies that have standardized on Outlook can now integrate their existing e-mail messaging standard with their CRM database. When sending messages from Outlook, users can also send e-mail messages to any GoldMine Sales & Marketing contact and have the mail automatically linked to the contact's history in GoldMine. The integration with Microsoft Exchange allows support for real-time calendar and contact synchronization with the Exchange server, which provides real-time synchronization of new activities upon creation, as well as edits and updates to activities upon save. Support for real-time contact synch ronization also means custom fields can be mapped to the Exchange custom fields.

Additional features of GoldMine Sales & Marketing include: integration with GoldMine Plus Accounting for QuickBooks Pro/Premier 2002, which enables data sharing between front- and back-office customer records; full integration with HEAT Service & Support, FrontRange's customer service and support software; an updated user interface, including re-designed toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the  icons, customizable work area background settings and onscreen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 indicators, which facilitate learning and navigation; one-button synchronization to simplify synchronization for remote users to stay up to date on key contact and calendar information; and Undocked Sites Installer, which provides administrators with the ability to set up, configure and install multiple undocked sites for remote users.

www.frontrange.com/800-776-7889
COPYRIGHT 2002 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Customer Interaction Solutions
Article Type:Product Announcement
Geographic Code:1USA
Date:Jun 1, 2002
Words:330
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