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Gold medal swimmer hopes to male splash when U.S. Olympic Festival comes to L.A.


Gold medal gold medal

traditional first prize. [Western Cult: Misc.]

See : Prize
 swimmer hopes to make splash when U.S. Olympic Festival comes to L.A.

What do former world-class athletes do when they pass their prime and start to drift into middle age?

Many of them go off into the sunset, never to be heard from again. Others, like Elizabeth Primrose-Smith, move from the playing field to the administrative office.

The former national record holder and Pan American Games Pan American (Sports) Games

Quadrennial sports festival. The games, conceived in 1940 as an event for the nations of the Western Hemisphere, were first held in 1951.
 gold medal swimmer is now heading the organization that is putting together the U.S. Olympic Festival in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  next summer.

Organizers say it will be the biggest sports event in the city since the 1984 Summer Olympic Games The Summer Olympic Games or the Games of the Olympiad are an international multi-sport event held every four years, organised by the International Olympic Committee. , with 4,200 U.S. amateur athletes competing in 37 sporting events before as many as 500,000 spectators over a 10-day period next July.

As president and executive director of the U.S. Olympic Festival-91, Primrose-Smith, who also worked on the '84 Olympics, heads a staff of 35 that will grow to about 50 as next summer approaches and manages a $13 million budget.

"I basically have to make sure that everything comes off. I have to make something out of nothing," she said. "From arranging for housing and offices, to planning the torch run."

A major part of her job is also arranging for corporate sponsors and lining up between 8,000 and 10,000 volunteers for the festival, she added.

The operating budget Noun 1. operating budget - a budget for current expenses as distinct from financial transactions or permanent improvements
budget items, operating cost, operating expense, overhead - the expense of maintaining property (e.g.
 for the festival is coming from ticket sales and the corporate sponsorships, she said.

Primrose-Smith, who has an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from UCLA UCLA University of California at Los Angeles
UCLA University Center for Learning Assistance (Illinois State University)
UCLA University of Carrollton, TX and Lower Addison, TX
 and a bachelor's in English from Stanford, was a gold medalist in the 1963 Pan American Games and set national records in the 100-yard freestyle and 200-yard individual medley. Before her current position, she was manager for external relations for the Los Angeles office of McKinsey and Co., the international management consulting firm.

"It's a very hectic job. I'm already working 16 hour days and we still have 10 months to go," she said.
COPYRIGHT 1990 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Elizabeth Primrose-Smith
Author:Deady, Tim
Publication:Los Angeles Business Journal
Date:Aug 20, 1990
Words:331
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