Gold Quill Awards 2005: applauding innovation, rewarding excellence.THE 2005 GOLD QUILL AWARDS PROGRAM IS SPONSORED BY MERCER The IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community Gold Quill Awards exemplify the very best of the best in communication programs from around the globe. For more than 35 years, IABC s Gold Quill Awards have been the hallmark of excellence in business communication. Out of almost 1,000 entries submitted from 26 countries, only the most outstanding entries are given this award. Gold Quill is an annual international awards competition in which professional communicators have an opportunity to have their work evaluated by two independent panels of expert judges in two tiers of global judging, with more than 300 first-tier judges located in Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Africa, Asia and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Only 250 finalists were sent to the second-tier judging, which took place at IABC headquarters in March. Thirty-two judges, the majority of whom have been recognized for excellence in business communication, met in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] , to select the very best of the best. This year the judges gave 60 Merit and 34 Excellence awards. We would like to congratulate these winners for their outstanding accomplishments and contributions to the field of business communication. For more information about the 2005 Gold Quill Awards, visit www.iabc.com/gquill. ABOUT THE JUDGING Entries are composed of two parts: the Work Sample and the Work Plan. They are judged on technical excellence, creativity and innovation, effectiveness in identifying and responding to an organization's or community's needs, the delivery of measurable outcomes, and the overall success of the project. Judges score the above criteria on a scale of 1 to 7, which gives a weighted calculation for the criteria depending on the division. During first-tier judging, all entries scoring 5.25 and higher are advanced to second-tier judging. At the second tier, entries are judged again, separately, by different sets of judges. Any entry scoring between 5.25 and 5.74 receives a Gold Quill Award of Merit. Entries scoring 5.75 and above receive a Gold Quill Award of Excellence. The Gold Quill Awards have three divisions: * Division 1: Communication Management includes projects, programs and campaigns defined by a communication strategy. Award winners have demonstrated the full range of planning and management skills--research, analysis, strategy, tactical implementation and evaluation. * Division 2: Communication Skills includes communication elements (publications, advertising, web sites, newsletters, etc.) that showcase technical skills such as editing, writing and design. Award winners have demonstrated strategic alignment, the creative process and measurable results. * Division 3: Communication Creative includes elements that showcase creative talent and design through an essentially communicative function. Award winners have demonstrated innovation, creativity, strategic alignment and effective graphics communication. DIVISION 1 Communication Management CATEGORY: COMMUNITY RELATIONS 1. The relationship between military and civilian communities. 2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities. Award Level: Merit * Community Crash Reduction Challenge Sharon Boglari Insurance Corporation of British Columbia The Insurance Corporation of British Columbia (ICBC) is a provincial crown corporation in British Columbia created in 1973 by the NDP government of British Columbia. The original purpose of ICBC was to provide universal automobile insurance in British Columbia. British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography , Canada CATEGORY: CUSTOMER RELATIONS Award Level: Merit * One-on-One Communication Training Course Andrea Anderson, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. MT&L Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. Halifax, Nova Scotia For other uses, see Halifax. Halifax, Nova Scotia may refer to any of the following:
CATEGORY: MEDIA RELATIONS Award Level: Excellence * Beefing Up New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. in Taiwan Christina Tsai GolinHarris Taiwan Taipei, Taiwan * Creation of NA's First Supervised Injection Site Clay Adams, ABC; Laurie Dawkins, ABC; Viviana Zanocco Vancouver Coastal Health Vancouver Coastal Health ("VCH") is the publicly-funded healthcare provider in southwestern British Columbia. Its jurisdiction includes Vancouver, British Columbia, Richmond, British Columbia, North Vancouver, British Columbia, West Vancouver, British Columbia, Garibaldi, Vancouver, British Columbia, Canada * Hallmark Puckers Up for Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. Shelley Pringle; Kathryn Boothby, ABC; Holly Roy; Aaron Murzyn Polaris Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Inc. Toronto, Ontario, Canada * Shear Success--The Milestone Bale Jann George Phillips
Private George Phillips (14 July 1926 – 14 March 1945) was a United States Marine who sacrificed his life to save the lives of fellow Marines on Group Brisbane, Australia Award Level: Merit * Drive Away Hunger Team FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. Farm Credit Canada
Farm Credit Canada (known as Farm Credit Corporation until 2001), or FCC, is Canada's largest agricultural term lender. Regina, Saskatchewan, Canada * Puretracks VoteMusic! Don Hogarth, Lubor Keliar Environics Communications Toronto, Ontario, Canada CATEGORY: MULTI-AUDIENCE COMMUNICATION Award Level: Excellence * Launch Communications Program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. for KPMG's Advisory Practice Gordon Braun-Woodbury, ABC KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm) KPMG Kaiser Permanente Medical Group KPMG Keiner Prüft Mehr Genau (German) KPMG Kommen Prüfen Meckern Gehen LLP LLP - Lower Layer Protocol Toronto, Ontario, Canada Award Level: Merit * AP Enterprise News Service Peter Ekstedt Hewlett-Packard Company * Lee Jeans: Vintage Forward to Canada Strategic Objectives VF Canada, Inc., Jam Creative Works Inc. CATEGORY: MARKETING COMMUNICATION Award Level: Excellence * Branding Campaign-Weiser Memorial Hospital Charlene A. Schildwachter Creative Solutions for Weiser Memorial Hospital Washington, D.C., USA * Campagne du Parti Bleue/Brasserie Labatt Marie Morneau HKDP HKDP Hong Kong Democratic Party Communications et affaires publiques Quebec City, Quebec, Canada * Hazelnuts: Creating a Compelling Food Trend Vicki Nesper and Leyla Tandag Publicis Dialog and The Hazelnut Council Seattle, Washington  This page is protected from moves until disputes have been resolved on the .The reason for its protection is listed on the protection policy page. , USA * Smoke-Free Bars Campaign Peel Health-Region of Peel Brampton, Ontario Brampton (IPA: ˈbræmptən, ˈbræmtən) is a city in the GTA of Ontario, Canada and the seat of Peel Region. As of the 2006 census, Brampton's population stood at 433,806. , Canada Award Level: Merit * Bad Gift Boycott Helps Santa Laurie Bauer Sam Goody/Musicland Group Inc. Minneapolis, Minnesota “Minneapolis” redirects here. For other uses, see Minneapolis (disambiguation). Minneapolis (pronounced IPA: /ˌmɪniˈæpəlɪs/) is the largest city in the U.S. , USA * Marketing the University Center of Chicago Kris Gallagher, ABC DePaul University Chicago, Illinois, USA * Sticking Up for Breast Cancer Research Hunter Public Relations for 3M * The Launch of New Cashmere cashmere Animal-hair fibre forming the downy undercoat of the Kashmir goat. The fibre became known for its use in beautiful shawls and other handmade items produced in Kashmir, India. The fibres have diameters finer than those of the best wools. from Cottonelle Strategic Objectives Scott Paper Limited Canada * Verrado: The Community of the Decade CKPR for DMB (Digital Multimedia Broadcasting) See mobile TV. Associates, Inc. Phoenix, Arizona, USA CATEGORY: ISSUES MANAGEMENT AND CRISIS COMMUNICATION Award Level Excellence * "Global Collapse, Local Confidence" Phillips Group Parmalat Australia * Keeping SAIF Safe-Defeating Measure 38 Conkling Fiskum & McCormick for The Committee for SAIF-Keeping Portland, Oregon, USA * The Cow That Stole Christmas National Cattlemen's Beef Association National Cattlemen's Beef Association or NCBA, an advocacy group for beef producers in the United States, reports that it works "to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand. and Cattlemen's Beef Board Centennial Colorado, USA CATEGORY: EMPLOYEE/MEMBER COMMUNICATION Award Level Excellence * Introducing Purpose, Values and Behaviors Jill Nash Gap Inc. San Francisco, California, USA * The Big Deal: Cingular and AT&T Wireless Merger Bonnie Owen and the Employee Communications Team Cingular, MS&L/Atlanta, Firstline Creative and Jim Zook Atlanta, Georgia, USA Award Level: Merit * 2004 Workplace Giving Campaign Kathleen B. Callahan Ameristar Casinos Inc. Las Vegas, Nevada, USA * Inversion Patrimonial PATRIMONIAL. A thing, which comes from the father, and by extension, from the mother or other ancestor. para empleados MSD (MicroSoft Diagnostics) A utility that accompanied Windows 3.1 and DOS 6 that reported on the internal configuration of the PC. A variety of information on disks, video, drivers, IRQs and port addresses was provided. Leticia Narvaez Merck Sharp and Dohme de Mexico Mexico * MS2 2004 Integrated Internal Communications Plan MS2 Internal Communications Team Lockheed Martin Eagan, Minnesota, USA * Plan de Comunicacion Programa Compromiso Cliente Elizabeth Del Rio Telefonica de Argentina S.A. Buenos Aires, Argentina * Proyecto "Vivir la Marca" Yazmin Trejos Rojas Grupo Amanco Latinoamerica * Rolls-Royce North America Rolls-Royce North America is a subsidiary of Rolls-Royce plc involved principally in the manufacture of gas turbine engines and other propulsion systems. The most significant part of Rolls-Royce North America is Rolls-Royce Corporation : It All Starts with You Louis A. Baviello and Laura Lieberman Yehuda Rolls-Royce North America, in partnership with Towers Perrin Chantilly, Virginia, USA (Rolls-Royce NA) and Philadelphia, Pennsylvania, USA (TP) * Service Done Right Communication Plan Steve McGough Nextel Communications Reston, Virginia, USA * Starbucks Thrive Wellness Campaign Nancy Barnett Starbucks Coffee Company Seattle, Washington, USA * Welcome to Ropes & Gray Jan Thibodeau, ABC JT Communications LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Cumberland, Rhode Island
Cumberland is a town in Providence County, Rhode Island, USA, incorporated in 1746. The population was 31,840 at the 2000 census. , USA CATEGORY: BENEFITS COMMUNICATION Award Level: Merit * All About U: Brinker 2005 Enrollment PartnerComm Inc. Brinker International Dallas, Texas, USA * Changing Healthcare Behaviors Through Communication Michelle Keefe, Deb Unke, Kara Kara (kär`ə), river, c.140 mi (230 km) long, NE European and NW Siberian Russia. It flows N from the N Urals into the Kara Sea, forming part of the traditional border between European and Asian Russia. It is navigable in its lower course. Wipf Mercer Human Resource Consulting Mercer Human Resource Consulting is a human resource consulting firm that publishes the oft-quoted "Worldwide Cost of Living Survey." External links
* Dean Foods 2005 Enrollment PartnerComm Inc. Dean Foods Dallas, Texas, USA * Flexible Benefit Choices Program Melodee Webb Rockwell Collins in conjunction with Watson Wyatt Worldwide CATEGORY: STRATEGIC COMMUNICATION PROCESSES Award Level: Excellence * The Enron Tapes: A Campaign for Consumers Corporate Communications Team Snohomish PUD PUD abbr. peptic ulcer disease Peptic ulcer disease (PUD) A stomach disorder marked by corrosion of the stomach lining due to the acid in the digestive juices. Everett, Washington, USA * Introducing Purpose, Values and Behaviors Jill Nash Gap Inc. San Francisco, California, USA * Media and Crisis Communications Training Program Jay Averill and Sandra Thornton Stantec Edmonton, Alberta, Canada Award Level: Merit * Health Span Buy Well, Live Well Donna Grummich/Jill D. Olds Towers Perrin/Cummins Inc. Ohio and Indiana, USA * Liechtenstein: Introducing the Global Village R. Fehlmann, H. Grahlow, A. Lutz, T. Passow, R. Schierscher Executive MScom Program, University of Lugano Switzerland * National Employee Communication Strategy Claire E. Watson, ABC, APR APR See: Annual Percentage Rate , and Team FCC Farm Credit Canada Regina, Saskatchewan, Canada CATEGORY: SPECIAL EVENTS-INFERNAL OR EXTERNAL Award Level: Excellence * Celebrating 50 Years of Innovation Janet Wile, ABC, APR Siemens Milltronics Process Instruments Inc. Peterborough, Ontario, Canada * Extreme Experience-Corporate Office Conference 2004 Claire E. Watson, ABC, APR, and Team FCC Farm Credit Canada Regina, Saskatchewan, Canada Award Level: Merit * Devon Canada's Amazing Race for the United Way Nadine Pettman Devon Canada Corporation Calgary, Alberta, Canada * Reader's Digest Global Town Hall Meeting Susan Fraysse Russ The Reader's Digest Association Inc. Pleasantville, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , USA * Vision Takes Form-Protein Design Labs 2004 Grand Opening Sandra L. Swanson Padilla Speer Beardsley with Protein Design Labs * Who Will Brand the Charging Bull? Makovsky & Company New York, New York, USA CATEGORY: ECONOMIC, SOCIAL AND ENVIRONMENTAL DEVELOPMENT Award Level: Excellence * The Social Acceptance Project-Family Planning (Philippines) The Social Acceptance Project--Family Planning Academy for Educational Development Manila, Philippines Award Level: Merit * I Have Nothing Down There. What About You? Ula Spindler Pristop d.o.o. * Youth-Led Campaign Dramatically Reduces Tobacco Use in Ohio Rick Miller and Beth Schieber Northlich, Ohio, Tobacco Use Prevention and Control Foundation Cincinnati and Columbus, Ohio, USA CATEGORY: MULTILINGUAL COMMUNICATIONS Award Level: Excellence * El cerdo es bueno: Changing Perceptions in the Hispanic Market George L. San Jose The San Jose Group Chicago, Illinois, USA DIVISION 2 Communication Skills CATEGORY: ELECTRONIC AND DIGITAL COMMUNICATION Award Level: Excellence * AirUPSers.com Tim Crook, Jim Mayer, Jim Obst, Josh Turner UPS Airlines Louisville, Kentucky, USA Award Level: Merit * Johns Manville Health Matters Amy Heiserman Mercer Human Resource Consulting Denver, Colorado, USA * LEO Today Jennifer Faircloth and Caroline Wizeman Lafarge North America Inc. Herndon, Virginia, USA * MYINET Jean McLuhan and Team FCC Farm Credit Canada Regina, Saskatchewan, Canada * TRACK Website TRACK Website Team University of Texas System--UT TeleCampus Austin, Texas, USA CATEGORY: AUDIOVISUAL Award Level: Merit * Improving Health Care for Fidelity Employees Lorna Mackey, Angela Daigle, Mark Agnew and Glenn Bonci Fidelity Investments and The Adobe Group Marlboro, Massachusetts, USA * Pulp Action Rebecca Theim/Two by Four Communications UPM UPM Universidad Politécnica de Madrid UPM Universiti Putra Malaysia UPM University of the Philippines - Manila UPM Unit Production Manager (film and video production) UPM User Profile Management UPM United People's Movement North America Westmont and Chicago, Illinois, USA * Straight Talk About Gingivitis--A Public Service Announcement Liz Carson/Amy Stork stork, common name for members of a family of long-legged wading birds. The storks are related to the herons and ibises and are found in most of the warmer parts of the world. Environics Communications/ Listerine Mouthwash mouthwash /mouth·wash/ (mouth´wosh) a solution for rinsing the mouth. mouth·wash n. A medicated liquid for cleaning the mouth and treating diseased mucous membranes. Toronto, Ontario, Canada CATEGORY: PUBLICATIONS Award Level: Excellence * 2003 Report to Members Rhonda Crawford, ABC; Jeff Walker; Susan Hough USAA USAA United Services Automobile Association USAA Urban Superintendents Association of America USAA United States Achievement Academy USAA United States Arbitration Act of 1925 USAA United States Axemen's Association USAA United States Air-Table-Hockey Association San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation). San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S. , USA * Smoke-Free Bars Campaign Peel Health-Region of Peel Brampton, Ontario, Canada * SNWA SNWA Southern Nevada Water Authority Drought Guides, Fall 2003 and Winter 2004 Public Information Division Southern Nevada Water Authority The Southern Nevada Water Authority (SNWA) was formed in 1991 to manage Southern Nevada's water needs on a regional basis. The Authority comprises seven member agencies including the City of Henderson, City of Las Vegas, City of North Las Vegas, Big Bend Water District (Laughlin), Las Vegas, Nevada, USA Award Level: Merit * Annual Report 2004 William Adler The Reader's Digest Association Inc. * Charting Our Destiny: The Campaign for William and Mary Noun 1. William and Mary - joint monarchs of England; William III and Mary II Tim Priddy Communication Design Inc. Richmond, Virginia, USA * Contenido Revista Interna AlcancesSS Violeta Caro del Castillo Trevino Grupo Financiero Santander Serf in Mexico, D.F. * Lion Nathan Limited 2004 Annual Report Michael C. Tisdall Insight Creative Limited * Quarterly Magazine Terry Peckham Brown and Caldwell * Raising Environmental Awareness Through Green Heart Magazine Ian Can Chee Choong WWF-Malaysia * TELUS TELUS Telemetric Universal Sensor 2003 Annual Report Miriam Trottier and Dianne Trach, ABC TELUS Corporation Edmonton and Calgary, Alberta, Canada * U.25 Carol Barnes USAA San Antonio, Texas, USA * U-TURN Shari Biediger and Paul Soupiset USAA and Toolbox Studios San Antonio, Texas, USA CATEGORY: WRITING Award Level: Excellence * SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. Column on Communication Measurement Angela Sinickas, ABC Sinickas Communications Inc. Costa Mesa, California Costa Mesa is a suburban middle class city in Orange County, California, United States. The population was 108,724 at the 2000 census. Since its incorporation in 1953, the city has grown from a semi-rural farming community of 16,840 to a suburban city with an economy based on , USA Award Level: Merit * Teradata Partners Conference Keynote Address Shelley Bird NCR Corporation DIVISION 3 Communication Creative CATEGORY: PUBLICATION DESIGN Award Level: Excellence * 2003 Report to Members Rhonda Crawford, ABC; Jeff Walker; Susan Hough USAA San Antonio, Texas, USA * Lion Nathan Limited 2004 Annual Report Michael C. Tisdall Insight Creative Limited * PLUM Magazine Penny Murphy, Office of Communications American College of Obstetricians and Gynecologists The American College of Obstetricians and Gynecologists (ACOG) is a professional association of medical doctors specializing in obstetrics and gynecology in the United States. It has a membership of over 49,000[1] and represents 90 percent of U.S. Washington, D.C., USA * Rotman Magazine Karen Christensen Rotman School of Management Award Level: Merit * Ascend Magazine James Frisbie Sabre Holdings Southlake, Texas, USA * Citigroup Pb Jeannie Ng Dubbels Time Inc. Custom Publishing, The Citigroup Private Bank New York, New York, USA * Diseno Revista Interna AlcanceSS Violeta Caro del Castillo Trevino Grupo Financiero Santander Serf in Mexico, D.F. * Employee Awareness Campaign A N D Design 3M Health Information Systems Salt Lake City, Utah For ships of the United States Navy of the same name, see . Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake, or its initials, S.L.C. , USA * PBG PBG abbr. porphobilinogen Healthy Living Communication Leslie Douwes, Siobhan O'Shea, Jill Rafkin, Todd Lane PBG in partnership with Aon Consulting New York, New York USA * Scottsdale Insurance Company 2004 Agents' Roundup Tom Tirone/Melanie Cashatt Scottsdale Insurance Company Scottsdale, Arizona, USA * Take 5 ... Customer Service Commitment Kit Simon D. Covill Westpac Bank New Zealand CATEGORY: OTHER GRAPHIC DESIGN Award Level: Excellence * ABX Air Inc. Corporate Identity/Logo Design Sherri Krazl ABX Air Inc. Wilmington, Ohio, USA * Big Rock's Jack Rabbit jack rabbit the common American Hare. Called also Lepus californicus. Low Carb Beer Launch Darren Mitchell Phoenix Group Regina, Saskatchewan, Canada * Suncor's We Love the Winters Here--2004 Arctic Winter Games The Arctic Winter Games is an international biennial celebration of circumpolar sports and culture. Background The Arctic Winter Games were founded in 1969 under the leadership of Governor Walter J. Hickel of Alaska, Stuart M. Brenda M. Erskine Suncor Energy Fort McMurray, Alberta Fort McMurray, is a community in the Regional Municipality of Wood Buffalo, in the northeastern part of Alberta, Canada. Although it is commonly referred to and thought of as being a city, Fort McMurray is not incorporated. , Canada Award Level: Merit * Vision 2004: Vanguard Client Conference Felix Toussaint The Vanguard Group CATEGORY: INTERACTIVE MEDIA DESIGN Award Level: Excellence * MoMAudio: Modern Voices, Visual Descriptions, Modern Kids Acoustiguide and The Museum of Modern Art New York, New York, USA CATEGORY: OUTDOOR/3-D Award Level: Merit * Sticking Up for Breast Cancer Research Hunter Public Relations for 3M New York, New York, USA STUDENT DIVISION: COMMUNICATION CREATIVE Award Level: Merit * A Collage of Cultures Tran Viet Phuong Webster University, Thailand Sponsorship IABC could not conduct this world-class awards program without the generous and enthusiastic support of friends like our Gold Quill sponsor, Mercer. Thanks to Mercer for all that they do for this program, for IABC and for the communication profession. MERCER Mercer is a global consulting firm that helps organizations use the power of their people to enhance business success. IABC is honored to have Mercer as the 2005 Gold Quill sponsor. THE BEST OF THE BEST Shear Success--The Milestone Bale If there was a business communication case that should make it to the Guinness World Records book, Primerino's case of "Shear Success" is definitely it. This entry was able to take Primerino's single bale of superfine superfine a class of merino sheep with wool finer than that of fine-wool. Usual limit is wool of 18.5 microns or less fiber diameter. wool and its brand name from obscurity to a position as the best superfine wool in the world, which attracted rival buyers from five countries to compete at auction. --Rey Anthony David, Jr. and Vitaly Rasnitsyn One-on-One Communication Training Course With property assessments rising steadily and sometimes dramatically, how can assessors possibly hope to be popular with their clients? This was the challenge facing the Assessment Services Division of Service Nova Scotia & Municipal Relations. From 2001 to 2003, satisfaction with the Division's customer relations had leveled off and even begun to decline. Because property owners can appeal their assessment (but not their taxes), Assessment Services must face clients and field a huge volume of calls during the four-week appeal period. It was particularly important for Assessment Services to address its sagging customer service scores because it was about to embark on two controversial initiatives. MT&L worked with Assessment Services to create a customized "One-on-One Communication Training Course" to help their agents better manage the upset, angry and confused property owners who called them. MT&L's entry was outstanding for the rigor rigor /rig·or/ (rig´er) [L.] chill; rigidity. rigor mor´tis the stiffening of a dead body accompanying depletion of adenosine triphosphate in the muscle fibers. of audience analysis, project measurement and solution implementation. --John Fleming, ABC, MC, and Kristen E. Sukalac SPECIAL AWARDS All Gold Quill winners are considered for the IABC Research Foundation's Jake Wittmer Research Award and for the Business Issue Award. Student Gold Quill winners are considered for the Sharon Berzok Student Award. THE JAKE WITTMER RESEARCH AWARD recognizes outstanding research commissioned or developed by an organizational communicator to effectively develop a successful communication program or project. This year's Jake Wittmer Research Award went to: Hazelnuts: Creating a Compelling Food Trend Vicki Nesper and Leyla Tandag Publicis Dialog and The Hazelnut Council Seattle, Washington, USA THE BUSINESS ISSUE AWARD recognizes an entry that exemplifies the most outstanding work and strategic involvement on a critical, current business issue that poses a significant threat to the economic well-being and/or continued viability of the entrant's organization. The entry must present a clear, effective and innovative resolution with measurable results, and serve as a model for other communication projects focusing on this specific business issue. The 2005 Business Issue Award went to: Introducing Purpose, Values and Behaviors Jill Nash Gap Inc. San Francisco, California, USA THE SHARON BERZOK STUDENT AWARD is the highest student award given by the IABC Research Foundation. All student entries are considered for this award, which is judged on overall excellence and creativity. The winner receives US$500 for education or professional development. Sharon Berzok was a communication consultant who served IABC on several committees and as a chapter president and board member. Berzok's family, colleagues and friends established this award in her name to recognize talent in young professionals. This year's Sharon Berzok Student Award went to: A Collage of Cultures Tran Viet Phuong Webster University, Thailand THE BEST OF THE BEST Lee Jeans: Vintage Forward to Canada Lee Jeans returned to Canada's jean pool with an in-your-face guerrilla marketing effort spearheaded by Buddy Lee, a bobble-headed retro icon. To take advantage of a billboard streetcar streetcar, small, self-propelled railroad car, similar to the type used in rapid-transit systems, that operates on tracks running through city streets and is used to carry passengers. on Toronto's trendy Queen Street West, Lee Jeans staged 30 impromptu street fashion shows, blanket postering, pop music and sampling, and invited the media to ride the rails on the Buddy Lee-branded streetcar with the Lee Jeans Squad. The program is innovative, creative and, most important, effective in announcing that Lee Jeans are back in Canada. --David Kistle, ABC, and Warren Bickford, ABC THE BEST OF THE BEST Campagne du Parti Bleue/Brasserie Labatt On behalf of the Labatt's Blue brand, its PR agency in Quebec City, HKDP, found an ingenious way to put the Blue brand in the spotlight precisely at the same time as media were preoccupied with the federal election. Teaming up with Labatt's advertising and promotion agencies, Marie Morneau, vice president, HKDP, gained client acceptance for the founding of the fictitious "Blue Party" with its slogan "Vote for Fun." Beer drinkers in the targeted 18- to 29-year-old bracket were invited to vote for Jonathan Blue! Humor set the tone as Jonathan crisscrossed criss·cross v. criss·crossed, criss·cross·ing, criss·cross·es v.tr. 1. To mark with crossing lines. 2. the province in his campaign bus, gave daily media briefings, and was featured on the web site. A side effect of the Blue Party concept was reportedly increased voter interest for the real election among the key young age group, --Kristen E. Sukalac and John Fleming, ABC, MC THE BEST OF THE BEST Hazelnuts: Creating a Compelling Food Trend "The Hazelnut Americanized: Creating a Compelling Food Trend" campaign used a multifaceted research approach, which included focus groups and extensive quantitative studies. Additionally, it used secondary information from multiple associations to measure success at the consumer level. Research with consumers shaped the content of this campaign, which was aimed at food-industry decision makers. The actual key messages and facts used throughout the campaign were discovered through initial end-customer research. As the campaign was being developed, the team consulted with council members, who were the producers, suppliers and processors of hazelnuts. Materials were developed to meet each specific targeted audience's need. This is an excellent example of a measured communication program that directly affected business results. --Nicole Trembley and Louise Yates THE BEST OF THE BEST Smoke-Free Bars Campaign This entry exhibited all the hallmarks of excellent communication management discipline, and the final product was creative, engaging and extremely effective. This Work Plan was one of the best-written and easy to follow. Focus group research prior to execution guided this project in a way that set the stage for its success. It courageously broke the mold of typical government agency communication. It took a chance. The team demonstrated faith in the initial research results, modifying their approach. This led them to a solution that is fun, engaging and on the money? --John Raatz and Dave Gardner Introducing Purpose, Values and Behaviors Different isn't always better, but better is always different, and so it is with Gap's Transformation entry. It has everything a great program should have: a focus on the numbers and a focus on the people who produce the numbers. This program involved not only a workplace cultural change, but also a change that had to be nurtured and introduced into many different cultures and countries--difficult in any business environment, but monumental in the retail world where turnover and employee morale are always a challenge. What made Gap's transformation effective, and what other companies can learn from, is that they involved employees and allowed them a voice in the transformation. There are two ways to lead: by command and by inspiration. Gap led by inspiration. The result, as their numbers prove, shows that employees followed. And by doing so, they led. --Suzanne Hartman, ABC, APR, and Joe Williams THE BEST OF THE BEST The Big Deal: Cingular and AT&T Wireless Merger I've led or been involved with communication planning for more than 20 mergers in my career, and this is the best I've seen. This entry had excellent ongoing research and measurement, a thorough strategic plan, and incredible tactical implementation that addressed every employee audience segment. In an industry where most mergers result in increased customer churn, this well-executed plan resulted in lower churn than either company had previously experienced. That's a huge bottom-line impact. --Barbara Gibson, ABC THE BEST OF THE BEST Ameristar Casinos 2004 Workplace Giving Campaign If we had a "Most Improved" category, this entry would win. In the previous year, Ameristar's workplace giving campaign was not coordinated, it lacked focus, it lacked company commitment, implementation was spotty, and participation was well below the national average. But this campaign turned the tide. It was a model for a simple, well-coordinated, highly effective campaign, and the results prove it. The entry contained all the components of good communication: a well-thought-out strategy with research, good variety of media, targeted to the right audiences and with follow-up measurement. --Lea Peterson and Barbara Gibson, ABC THE BEST OF THE BEST Who Will Brand the Charging Bull? Just think of the greatness of the famed Italian sculptor Arturo Di Modica Arturo Di Modica (born 1960) is an Italian-American artist, born in Vittoria, Sicily, best known for his sculpture Charging Bull (also known as the Wall Street Bull), which he installed without permission in front of the New York Stock Exchange in December 1989. using two years of his time and $300,000 of his own money not only to sculpt sculpt v. sculpt·ed, sculpt·ing, sculpts v.tr. 1. To sculpture (an object). 2. To shape, mold, or fashion especially with artistry or precision: Charging Bull as a symbol of hope for American capitalism, but also to donate it to the City of New York. But that's not all. Makovsky & Company's challenge was to promote it as an art piece that could be auctioned for $5 million! This is extraordinary work from a committed team. They achieved the almost impossible. Getting full-blast coverage in The New York Times, The New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. Wall Street Journal, The Washington Post and The Financial Times as well as an interview on Kudlow & Cramer on CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. for this Wall Street icon could not have been easy. Here's a brilliant example of a public interest project executed well and good strategic use of media relations. --Bish Mukherjee, ABC All About U: Brinker 2005 Enrollment What happens when a multifaceted, multilingual, geographically dispersed organization with more than 107,000 people on the payroll in the U.S. alone issues benefits enrollment material that is so complex and confusing the employees just don't get it? Simple. They try a new game plan and tackle the opportunity from a completely different perspective. Using clear, consistent messages as a base, take a little tongue-in-cheek humor and blend well with colorful images. Add a mix of communication vehicles and channels--each custom-designed for audience segments--produce, distribute and ... presto! The result is an impressive serving of communication and business results, with a new game plan. --Alice H. Brink, ABC, APR, and Claire E. Watson, ABC, APR THE BEST OF THE BEST I Have Nothing Down There. What About You? Recognizing that Slovenia had a growing incidence of sexually transmitted diseases Sexually transmitted diseases Infections that are acquired and transmitted by sexual contact. Although virtually any infection may be transmitted during intimate contact, the term sexually transmitted disease is restricted to conditions that are largely , particularly chlamydia chlamydia (kləmĭd`ēə), genus of microorganisms that cause a variety of diseases in humans and other animals. Psittacosis, or parrot fever, caused by the species Chlamydia psittaci, , Priva pharmaceuticals launched a unique, creative and slightly controversial campaign to raise awareness among health professionals and prompt youths (ages 16 to 24) to get tested. The campaign featured waiters in youth-oriented bars and cafes wearing T-shirts with the slogan "I have nothing down there. What about you?" Cutting-edge? Controversial? You bet? More important, the campaign resulted in twice the number of tests being done as originally planned. --David Kistle, ABC, and Warren Bickford, ABC LEO Today Great employee e-mail publications are all about reducing the number of messages that flood employees' inboxes every day, not just adding one more to the mix. Stepping back, looking at things from the employee's perspective and noticing how many individuals or departments are blasting messages to everyone in the company is the first step. The next is pulling all that information into higher-value integrated publications that employees are more likely to read. LEO Today, Lafarge North America's e-mail publication, is a perfect example. The team reduced companywide e-mail traffic on a given day by roughly 75 percent and established a 65 percent readership rate by following this approach. --Jerry Stevenson 2005 Gold Quill Blue Ribbon Panel Special thanks to Jane Voisard, 2005 Gold Quill chairman, and thank you to our 2005 Blue Ribbon Panel, which conducted all final judging in San Francisco, California, Ghazalie Abdullah, Malaysia Rich Barger, ABC, APR, USA Warren Bickford, ABC, Canada William Briggs, USA Alice HI. Brink, ABC, APR, USA Scott Cytron, ABC, USA key Anthony David, Jr., Philippines Marcus Ferrar, Switzerland John Fleming, ABC, MC, Canada Dave Gardner, USA Barbara Gibson, ABC, UK Suzanne Hartman, ABC, APR, LISA The first personal computer to include integrated software and use a graphical interface. Modeled after the Xerox Star and introduced in 1983 by Apple, it was ahead of its time, but never caught on due to its $10,000 price and slow speed. Todd Hattori, ABC, USA David Kistle, ABC, USA Paul Matalucci, USA Mary Ann McCauley, ABC, USA Bish n. 1. Same as Bikh. Mukherjee, ABC, Australia Lea Peterson, USA Charles Pizzo, APR, USA John Raatz, USA Vitaly Rasnitsyn, Russia Juan Andres Rincon Gonzalez, Mexico Susan Rosthal, USA Christopher Schermer, USA Jerry Stevenson, USA Kristen E. Sukalac, France Nicole Trembley, USA Jane Voisard, USA Jennifer Wah, ABC, Canada Claire E. Watson, ABC, APR, Canada Joe Williams, USA Louise Yates, Canada THE BEST OF THE BEST AirUPSers.com UPS created a video-based intranet portal so that pilots could access company news, corporate messages, and safety and equipment updates. The strategy also delivered to UPS a rapid response mechanism to dispel rumors and misperceptions. Employing video, the chief pilot could speak as personally to pilots as possible, given the distance associated with a dispersed, constantly in-transit workforce. Video offered a degree of personalization unmatched by print in an environment where face-to-face is logistically impossible. This is truly a proactive approach to labor-related communication. While most companies are stifled or plagued with paralysis, UPS sets the standard for maintaining two-way open lines of communication "Lines of Communication" is an episode from the fourth season of the science-fiction television series Babylon 5. Synopsis Franklin and Marcus attempt to persuade the Mars resistance to assist Sheridan in opposing President Clark. in true technological fashion. In doing so, it effectively takes control of its message and medium. --Charles Pizzo, APR SNWA Drought Guides, Fall 2003 and Winter 2004 Water conservation in the desert American Southwest requires effort, forethought fore·thought n. 1. Deliberation, consideration, or planning beforehand. 2. Preparation or thought for the future. See Synonyms at prudence. and a sense of civic responsibility. Finding ways to motivate a public that's strongly attached to green lawns and lush landscapes--despite the inconveniences created by desert living--isn't easy. The Southern Nevada Water Authority Drought Guide addressed that challenge without nagging or berating the audience. The publication deliberately avoided scare tactics and dire consequences. Instead, it opted for a tone that was nonthreatening, with commonsense suggestions and examples of community residents making small modifications that added up to significant water savings. --Marcus Ferrar and Paul Matalucci Lion Nathan Limited 2004 Annual Report Refreshing blew us away in the publication design annual report category. The agency blended the client's brand perfectly throughout the entire document. The company's purpose is "to make the world a more sociable place," and that attitude is projected from cover to cover. The use of stunning photographs that feature Lion Nathan's tasty product and smiling executives depict fun. The report features creative, inviting and easy-to-read financial graphs. The succinct copy blocks make the content easily digestible digestible having the quality of being able to be digested. digestible energy the proportion of the potential energy in a feed which is in fact digested. digestible protein see digestible protein. . The use of an iconic glass throughout the "Sobering Stuff" section, which addresses responsible consumption, workplace safety, environmental issues, community investment and employee philosophies, was unique and effective. The production quality is astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, . The piece is a showcase annual report! --Nicole Trembley and Louise Yates 2005 Gold Quill Category Coordinators Special thanks to our category coordinators, who organized the first-tier judging of the Gold Quill entries and managed more than 300 judges around the globe. The awards program would not be possible without their leadership. Deanna L. Biros, ABC, USA Carmelle D. Boston, ABC, Canada Alice H. Brink, ABC, APR, USA Steve Bryant, ABC, USA Laura O. Burns, USA Jo Curkpatrick, ABC, Australia Laurel E. English, ABC, USA Mark W. Estes, ABC, USA Catherine M. Fazey, South Africa Sheila Foster, ABC, Canada Katherine L. George, ABC, USA Florence S. Giuly-Davis, ABC, Canada Maureen Healey, ABC, Canada Jedi L. Hodak, ABC, USA Jo Langham, ABC, Canada Linda Lee, ABC, MC, Canada Steve Lokker, ABC, USA Greg A. Melvin, ABC, USA G. Gaelyn Mitchell, ABC, USA Amy Morgan, Belgium Jeffrey D. Ory, ABC, APR, USA Juan Andres Rincon Gonzalez, Mexico Terrie A. Santamaria, USA Julie Barrels Smith, ABC, USA Lorraine A. Smith, ABC, Canada Bill Spaniel spaniel: see sporting dog; toy dog. spaniel Any of several breeds of dogs used to flush game. Spaniels originated in Spain, but most modern breeds were developed in Britain. Breeds range from 14 to 20 in. , ABC, USA Claire E. Watson, ABC, APR, Canada D'thea M. Webster, ABC, Canada Cathleen Wolf, ABC, USA |
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