Gold Quill 2004 Awards: of 920 entries from 21 countries, 38 received award of Excellence and 76 received awards of Merit. Let's celebrate the winners!The Gold Quill Awards program is an annual international competition that offers professional communicators an opportunity to have their work evaluated by a Blue Ribbon Panel of expert judges. The 20 awards categories range from community relations to electronic and digital communication to marketing communication, with top entries receiving awards of Merit and Excellence. Additionally, the judges choose winners of the Jake Wittmer Award, which spotlights research excellence, and the Business Issue Award, which salutes the role of strategic communication in sustaining an organization facing serious economic or viability challenges. This year, IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community is also presenting the first annual Sharon Berzok Student Award of Excellence. For more information on the Gold Quill 2004 Awards, visit www.iabc.com/gquill. The 2004 Gold Quill Awards program is sponsored by MERCER Human Resource Consulting Mercer Human Resource Consulting is a human resource consulting firm that publishes the oft-quoted "Worldwide Cost of Living Survey." External links
CATEGORY 1 GOVERNMENT RELATIONS EXCELLENCE Louisiana Physical Therapy Association Campaign for Direct Access * Deveney Communication New Orleans, LA, USA Illinois Faces Reality: Stopping Teens from Dying for a Smoke * Illinois Department of Public Health, and * Golin/Harris International Chicago, IL, USA CATEGORY 2 RELATIONS COMMUNITY RELATIONS EXCELLENCE Harmony Day * Bob Crawshaw * Maine Street Marketing Canberra, Australia TCFV TCFV Texas Council on Family Violence "Break the Silence" Campaign * Alison Croyle * Vollmer Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Austin, TX, USA Get Focused Vision Campaign * Pam Lapinski * VSP VSP - Very Simple Prolog+. * Sacramento, CA, USA Speak Up. Speak Out. * Mary Brauer, Jerrod Resweber, Laura Stromberg * Weber Shandwick Dallas, TX, USA, and * TAASA TAASA Texas Association Against Sexual Assault TAASA Turkish-American Association of San Antonio Austin, TX, USA MERIT Alliance Tire Professionals' Kids on Patrol Program * Lisa Kimmel, Robyn Adelson, Jen Whatley, Melinda Hawkins * Edelman Toronto, ON, Canada CATEGORY 3 CUSTOMER RELATIONS EXCELLENCE Deveney Communication Holiday Campaign * Deveney Communication New Orleans, LA, USA CATEGORY 4 INVESTOR SHAREHOLDER RELATIONS (no winners) CATEGORY 5 MEDIA RELATIONS MERIT Medco Health Celebrates Independence Day * Medco Health Solutions Medco Health Solutions, Inc. (NYSE: MHS) is a leading pharmacy benefit manager (PBM) company based in Franklin Lakes, New Jersey. The current chairman is David Snow. The company formed in August 2003 as a spinoff from Merck & Co.. , and * Coyne Public Relations Franklin Lakes, N J, USA Barfoot & Thompson Media Relations * Marie Hosking, Dee Crooks * Network PR Auckland, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. RBC RBC red blood cell. RBC or rbc abbr. red blood cell RBC, n See red blood cell count. RBC red blood cells; red blood (cell) count (see blood count). Insurance Travel Media Relations Campaign * Kerry Gaetano * RBC Insurance Mississauga, ON, Canada CATEGORY 6 MULTI-AUDIENCE COMMUNICATION EXCELLENCE Louisiana Physical Therapy Association Campaign for Direct Access * Deveney Communication New Orleans, LA, USA Wildfire Prevention/ Education Program * Communications and Fire Management Branches * Saskatchewan Environment Regina, SK, Canada Our Future is Wide Open * Debbie Wilkie, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , Pam Bristol, ABC * Saskatchewan Industry & Resources, and * The Phoenix Group Regina, SK, Canada MERIT How Do I Become a Great Master * vita Kernel * Studio Kernel Koper, Slovenia Virginia Tax Amnesty Campaign * American Management Systems American Management Systems (previous NASDAQ symbol: AMSY) was founded in 1970 as a technology and management consulting firm. It was founded by a group of five former United States Department of Defense officials who worked under Robert McNamara in the Kennedy and Johnson Fairfax, VA, USA, and * Virginia Department of Taxation Hanson Brick: Launching North America's Largest Brick Manufacturer * Daniel Tisch, Amber Wallace, Melissa Chang * Argyle Rowland Communications Toronto, ON, Canada Clickety-split! * Online Billing Communication Team * CenterPoint Energy Minnegasco Minneapolis, MN, USA Brand Building: Vanguard's Plain Talk Education * Participant Education Research & Development * The Vanguard Group Malvern, PA, USA CATEGORY 7 MARKETING COMMUNICATION EXCELLENCE Virginia Tax Amnesty Campaign * American Management Systems Fairfax, VA, USA, and * Virginia Department of Taxation MERIT New Hope for Parkinson's * Carrie Nelson * Medtronic Minneapolis, MN, USA InterfaceFLOR Launch * Dome Communications Chicago, IL, USA Establishing the K-Lane Kennels Brand * Louise E. Yates * K-Lane Kennels, and * www.HappyPetBoarding.ca Kronau, SK, Canada Sam Goody * Laurie Bauer * Musicland Group Minnetonka, MN, USA Enjoy Your Health * Holli Saris SARIS Search and Rescue Information System SARIS Scattering And Recoiling Imaging Spectrometry SARIS Savannah River Simulator SARIS Spatial/Spectral Airborne Radiometric Imaging Spectrometer (Spectral imaging system used at Eglin AFB) , VP of PR and Marketing * Northwestern Memorial Hospital
TWO of a Kind * Phoenix Group, and * Saskatchewan Gaming Corp. Regina, SK, Canada Seabiscuit * Amy Cole, Tamara Colodny, Betsy Cooper * Thornley Fallis Communications Toronto, ON, Canada Travelocity's TotalPrice for Cars * Janelle O'Haugherty, Al Comeaux * Vollmer Public Relations/Travelocity Dallas, TX, USA Yahoo! Yodel yodel or yodle (both: yō`dəl), type of wordless singing, joyous in nature, usually associated with the Swiss. It is, in fact, practiced throughout the Alps and, as an importation, in the mountains of Kentucky. Challenge * Yahoo!, and * Fleishman-Hillard Inc. San Francisco, CA, USA CATEGORY 8 ISSUES MANAGEMENT AND CRISIS COMMUNICATION EXCELLENCE Hyperfix 65/70 * Hetrick Communications, Inc. Indianapolis, IN, USA MERIT Successful Implementation: Customer Refund, Phases 1 and 2 * Nerissa Villarico-Ronquillo for the Refund Management Task Force * Meralco (Manila Electric Co.) Pasig City, Metro Manila, Philippines Creating a Vision for the BC Coastal Forest Industry * Virginia Aulin (TimberWest), Sarah Goodman (Weyerhaeuser), Steve Crombie (Interfor) * TimberWest, * Weyerhaeuser, and * Interfor Vancouver, BC, Canada CATEGORY 9 EMPLOYEE-MEMBER COMMUNICATION EXCELLENCE Negotiations 2003 Communication Management * Ronald Krusta, ABC, Shannon Rupnarain * Alberta Medical Association Edmonton, AB, Canada Anusa Gasi * Agency Imelda Ogilvy * University of Ljubljana The University of Ljubljana (in Slovenian, Univerza v Ljubljani; in Latin, Universitas Labacensis) is the first and the largest university in Slovenia; with 56,000 enrolled students, it ranks among the biggest universities in the world. Student Organization Ljubljana, Slovenia IMpressing BMS BMS abbr. Bachelor of Marine Science With Leading-Edge Printers * David Arrington, Nicholas Bartolomeo, Kristin Baumgartner, Jennifer Greenland, Patricia Patchet * Bristol-Myers Squibb Co. Princeton, NJ, USA FSRA FSRA Foothills Street Rod Association (Calgary, Alberta) FSRA Financial Services Reform Act 2001 (Australia) FSRA Fondazione Svizzera per Ricerche Alpine FSRA Fondation Suisse pour Recherches Alpines : Sending Bankers Back to School * Melanie Truscott * Commonwealth Bank of Australia Sydney, NSW NSW New South Wales Noun 1. NSW - the agency that provides units to conduct unconventional and counter-guerilla warfare Naval Special Warfare , Australia HealthSpan--Buy Well, Live Well * Jill D. Olds (Cummins Inc.), Donna S. Grummich (Towers Perrin) * Cummins Inc. Indiana and * Towers Perrin Ohio NZ Post Superannuation Superannuation An organizational pension program created by companies for the benefit of their employees. Notes: Funds deposited in a superannuation account will typically grow without any tax implications until retirement or withdrawal. Plan--Member Choice * Michael Metzger * Metzger Communications Wellington, New Zealand Plan de Comunicacion del Programa Pentatlon * Carlos Wirth * Telefonica de Argentina Buenos Aires, Argentina Living Well Through Elements: Your 2003 Handbook * Janice E Burnham * The ROC Group Chicago, IL, USA MERIT Ethical Conduct at Adelphia * Ray Dravesky * Adelphia Communications Denver, CO, USA Project Giggles * Karina O'Meara * Cadbury Schweppes Melbourne, VIC VIC Victor VIC Victoria (State of Australia) VIC Victory VIC Victim (police slang) VIC Vicinity VIC Vicar VIC Vicarage VIC Virtual Information Center (APAN) , Australia Intouch Strategy * Amy Baird * Ericsson Australia Melbourne, VIC, Australia Snap!-NorskeCanada's Employee Magazine Relaunch * Paul Skelhorne * NorskeCanada Vancouver, BC, Canada Powered to Please Communications Plan and Business Strategy Implementation * Steve McGough * Nextel Communications Reston, VA, USA Zoom In on the Regions * Rebecca Newton * Nortel Networks Toronto, ON, Canada Defence Housing Authority The Defence Housing Authority is administered by the Pakistan Army to develop housing for its current and retired personnel. They are located in all major cities of Pakistan. Transformation Strategy * Stephanie Paul * Phillips Group Brisbane, QLD QLD or Qld Queensland , Australia U.S. Bank 2003 Total Compensation Statement * Kris Addington, Amy Litten, Mike Tyukodi, Doug Weidner * Watson Wyatt & Co. Cleveland, OH, USA CATEGORY 10 BENEFITS COMMUNICATION EXCELLENCE Ceridian FSA FSA Financial Services Authority FSA Food Standards Agency (UK) FSA Farm Service Agency (USDA) FSA Financial Services Agency (Japan) Communication Campaign * Christine Miller * Millerwood Communications Bolton, MA, USA MERIT Johnson & Johnson CareConnect * Rosa Sexton (Johnson & Johnson), Don Greenhouse (Towers Perrin) * Johnson & Johnson, in partnership with * Towers Perrin New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, USA New Benefits Promotion Campaign for Annual Enrollment * Howard C. Smith * Smith Strategic for Marriott International, Inc. Arlington, VA, USA CATEGORY 11 STRATEGIC COMMUNICATION PROCESSES MERIT CFS CFS abbr. chronic fatigue syndrome CFS, n.pr See syndrome, chronic fatigue. CFS Chronic fatigue syndrome, see there Communications Six Sigma Project * Jerry Mikorenda * JP Morgan Chase New York, NY, USA Xcel Energy News Tracking System (XcelENTS) * Xcel Energy Media Relations * Xcel Energy Denver, CO, USA CATEGORY 12 SPECIAL EVENTS--INTERNAL OR EXTERNAL EXCELLENCE SiOL TV Launch * Romana Lilic * Pristop communications, d.o.o. Ljubljana, Slovenia MERIT Forward Momentum: FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. in Flight * Cathy Ann Molnar * Farm Credit Canada
Farm Credit Canada (known as Farm Credit Corporation until 2001), or FCC, is Canada's largest agricultural term lender. Regina, SK, Canada Cotton Day Hong Kong-2003 * John Morgan (Golin/Harrins), Kennes Young (Forrest) * Colin/Harris and * Forrest Hong Kong COPD COPD chronic obstructive pulmonary disease. COPD abbr. chronic obstructive pulmonary disease Chronic obstructive pulmonary disease (COPD) Day at Yankee Stadium * Ruane Communciations for Boehringer Ingelheim Pharmaceuticals, Inc. and Pfizer Inc. Roswell, CA, USA IABC San Antonio Reaches for the Stars * IABC San Antonio Board of Directors * IABC San Antonio with Regnier Valdez San Antonio, TX, USA HP's All-Employee Meeting * Liza Jensen (Hewlett-Packard Co.), Christy Lang (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). Communications, Inc.) * Hewlett-Packard Co. and * ROI Communications, Inc. Build-A-Bear Workshop Comes to Canada * Strategic Objectives Toronto, ON, Canada 2003 Annual Employee Meeting * Deborah Wilson * PPOM, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Southfield, MI, USA CATEGORY 13 ECONOMIC, SOCIAL AND ENVIRONMENTAL DEVELOPMENT EXCELLENCE Virginia Tax Amnesty Campaign * American Management Systems Fairfax, VA, USA, and * Virginia Department of Taxation MERIT The Ayala Group of Companies' 2002 Annual Reports * Teresita C. Villacorta * Ayala Corp. Makati City, Philippines CATEGORY 14 ELECTRONIC AND DIGITAL COMMUNICATION EXCELLENCE New Hope for Parkinson's * Carrie Nelson * Medtronic Minneapolis, MN, USA Innovation Web Site * Ellen Parsons * Farm Credit Canada Regina, SK, USA Latest Click * Mojca Jejcic * Studio Kernel Koper, Slovenia teamZine--TELUS Corporate Communications * Mary Pat Barry (TELUS TELUS Telemetric Universal Sensor Corp.), Dianne A. Trach, ABC (Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. Ventures Inc.) * TELUS Corp. Edmonton, AB, Canada, and * Geneva Ventures Inc. Calgary, AB, Canada MERIT CBC (1) (Cell Broadcast Center) See cell broadcast. (2) (Cipher Block Chaining) In cryptography, a mode of operation that combines the ciphertext of one block with the plaintext of the next block. Etiquette POP! Quiz * The Communications Team * AstraZeneca Canada Inc. Mississauga, ON, Canada The Job of the Week newsletter * Edward H. Lundquist, ABC * Job of the Week Springfield, VA, USA eCentral Campaign * Michael Deas, ABC * Lockwood Greene Spartanburg, SC, USA Web Site Redesign * Deborah Wilson * PPOM, LLC Southfield, MI, USA Rotman Web Site * Karen Christensen * Rotman School of Management Toronto, ON, Canada UNOS UNOS United Network for Organ Sharing Transplant surgery A database dedicated to optimizing the use of transplantable organs; according to UNOS statistics–1995, ± 20,000 major organs and tissues are transplanted/yr; since successful survival of Corporate Web Site * UNOS Web Team * United Network for Organ Sharing United Network for Organ Sharing See UNOS. Richmond, VA, USA VSP Internet Experience Project * Kim Barbieri, Communications Lead * VSP Rancho Cordova, CA, USA CATEGORY 15 AUDIOVISUAL COMMUNICATION EXCELLENCE E-learning for Writing and Media Relations * Wylie Rogers * ABB n. 1. Among weavers, yarn for the warp. Hence, Noun 1. ABB - an urban hit squad and guerrilla group of the Communist Party in the Philippines; formed in the 1980s Ltd Zurich Switzerland A Day in the Life of Belo * Dave Gardner * Visions West Colorado Springs CO USA MERIT Think Rotman Video * Karen Christensen, Producer * Rotman School of Management Toronto, ON, Canada Network Services Associate Forum Video * Philip Kennedy, Kathy Loshbaugh, Julie Nurski, Lori Samazin, Jeff Tamblyn * Sprint Overland Park, KS, USA P.A.R.T.Y. Calgary Outreach Program * Jamesina Leong-Huxley & Team Calgary, AB, Canada CATEGORY 16 PUBLICATIONS EXCELLENCE If I Had the Chance ... Artwork from the Streets of Asia and the Pacific * R. Salamon, L. Mallery, M. Samson, C. Caparas * Asian Development Bank Asian Development Bank A financial_institution established in 1966 to reduce poverty in the Asia-Pacific region. The bank is headquartered in Manila, Philippines and consists of 61 member countries. Manila, Philippines 2002 Annual Report * Eaton Corp. Cleveland, Ohio, USA Forward Momentum: 2002-03 Annual Report * Cathy Ann Molnar * Farm Credit Canada Regina, SK, Canada Rotman Management Magazine * Karen Christensen, Editor * Rotman School of Management Toronto, ON, Canada MERIT What's at Stake? Suncor's 2003 Report on Sustainability * Brad Bellows * Suncor Energy, Inc. Calgary, AB, Canada Foster's Magazine, Cheers! * Melissa Le Mesurier * Foster's Group Limited Melbourne, VIC, Australia Dining at Harvard 2004 * Brent M. Hale * Harvard University Dining Services Cambridge, MA, USA Lion Nathan 2002 and 2003 Annual Reports * Mike Tisdall * Insight Creative Limited Auckland, New Zealand Redesigned Publication Connects Employees to Business Strategy * Lynda Horton Denson, JR Neuhart * International Truck and Engine Corp Warrenville, IL, USA Healthy You * Kerri Puskar * Lehigh Valley Hospital Lehigh Valley Hospital is a network of three hospitals in Allentown and Bethlehem, serving as the primary hospital system for the Lehigh Valley, in Pennsylvania, United States. The network consists of three hospitals and six health centers. and Health Network Allentown, PA, USA Among Ourselves * Nancy Brands Ward * Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). Los Angeles CA USA Beyond Magazine * Ruth Arnold * TPG TPG Texas Pacific Group TPG Tapping TPG Transports Publics Genevois (Geneva, Switzerland public transportation) TPG Test Pattern Generator TPG TNT Post Group TPG Trésorier Payeur Général Amsterdam, Netherlands 2002 USAA USAA United Services Automobile Association USAA Urban Superintendents Association of America USAA United States Achievement Academy USAA United States Arbitration Act of 1925 USAA United States Axemen's Association USAA United States Air-Table-Hockey Association Report to Members * Rhonda Crawford, ABC * USAA San Antonio TX USA Walgreen World * Liz Muhler * Walgreens Co. Deerfield IL USA CATEGORY 17 PUBLICATION DESIGN EXCELLENCE Citigroup PB * Jeannie Ng Dubbels * The Citigroup Private Bank New York, NY, USA 2002 USAA Report to Members * Rhonda Crawford * USAA San Antonio, TX, USA Seton Academy Recruiting Materials * Words & Pictures, Inc. Homewood, IL, USA MERIT BCBA BCBA Board Certified Behavior Analyst BCBA Baltimore County Bar Association (Towson, MD) BCBA Building Code Board of Appeals BCBA Barnstable County Beekeepers Association (Massachusetts, USA) Impulse External Communication Materials * Javier Bravo * ARCQO Mexico City, Mexico Zeitgeist * Marketing Communication Office * De La Salle University-Manila Research centers
AZ@Work * Communication Services Team * SCF SCF Service Canadien des Forêts (Canadian Forest Service) SCF Stem Cell Factor SCF Scientific Committee on Food (European Commission) SCF Service Canadien de la Faune of Arizona Phoenix, AZ, USA Reaching Out: Designing an Effective 401(k) Brand * Participant Education--Research & Development * The Vanguard Group Malvern, PA, USA CATEGORY 18 SPECIAL PROJECT DESIGN EXCELLENCE If I Had the Chance ... Artwork from the Streets of Asia and the Pacific * R. Salamon, L. Mallery, M. Samson, C. Caparas * Asian Development Bank Manila, Philippines Deveney Communication Holiday Campaign * Deveney Communication New Orleans, LA, USA MERIT Rebranding King's University College King's University College may refer to:
* Robin Honey, R.G.D., Tania
BPR - Business Process Re-engineering * HONEY Design, Marketing & Communications London, ON, Canada "Bell Solar Cell" Golden Anniversary * NREL NREL National Renewable Energy Laboratory NREL Natural Resource Ecology Laboratory (Colorado State University, Fort Collins, CO) Communications Team * National Renewable Energy Laboratory The National Renewable Energy Laboratory (NREL), located in Golden, Colorado, as part of the U.S. Department of Energy, is the United States' primary laboratory for renewable energy and energy efficiency research and development. Golden, CO, USA CATEGORY 19 WRITING EXCELLENCE Innovation Stories * Myrna Stark Leader * Farm Credit Canada Regina, SK, Canada MERIT Do You Know Your Numbers? Saks Inc. 2003 * Kathryn E. Jandeska, Lisa Zapach * Aon Consulting, Inc. Chicago, IL, USA 2002 Annual Report * Gia L. Oei * Fisher Scientific International Inc. Hampton, NH, USA Recruitment Brochure * Morag Farquharson, Jodi Macpherson, Kirsten Martiniuk * Mercer Human Resource Consulting Toronto, ON, Canada AAHP AAHP American Association of Health Plans AAHP American Academy of Health Physics AAHP Arkansas Association of Health-System Pharmacists AAHP Alabama Association of Health Plans Medicare Reform Speech * David Himmel, ABC * PacifiCare Health Systems PacifiCare Health Systems (former NYSE: PHS) was a Fortune 500 healthcare company based in Cypress, California. It was acquired by UnitedHealth Group (NYSE: UNH) in late 2005, which continues to market health plans under the PacifiCare name. Cypress, CA, USA Aim High * Tracey Kincaid, ABC * PacifiCare Health Systems Cypress, CA, USA The Art of Self-Insurance * David A. North * Sedgwick Claims Management Services Inc. Memphis, TN, USA Secret's Out Now * Deborah Rieselman * University of Cincinnati The University of Cincinnati is a coeducational public research university in Cincinnati, Ohio. Ranked as one of America’s top 25 public research universities and in the top 50 of all American research universities,[2] Cincinnati, OH, USA Constellation Energy 2002 Annual Report * Nancy Caplan (Constellation Energy) and Mike Klodnicki (Mike Klodnicki & Associates) * Constellation Energy Baltimore, MD, USA, and * Mike Klodnicki & Associates Atlanta, GA, USA CATEGORY 20 PHOTOGRAPHY MERIT Captain Morgan Monumental Tour of Canada * Strategic Objectives Toronto, ON, Canada HARMONY DAY 2003 (above) Maine Street Marketing receives an Excellence award in Community Relations for its work with Australia's Department of Immigration immigration, entrance of a person (an alien) into a new country for the purpose of establishing permanent residence. Motives for immigration, like those for migration generally, are often economic, although religious or political factors may be very important. , Multicultural and Indigenous Affairs to promote a national day that focuses on Australia's multicultural diversity. The project included strategic campaign development, national and local media relations, management of important partnerships, radio and television promotions and assistance with production and distribution of campaign materials. PROGRAMA DE INICIATIVAS PENTATLON (below) Telefonica de Argentina S.A. wins an Excellence award in Employee Member Communication for its campaign to reinvigorate employees. Due to the challenges posed by Argentina's economic difficulties and the subsequent demoralizing de·mor·al·ize tr.v. de·mor·al·ized, de·mor·al·iz·ing, de·mor·al·iz·es 1. To undermine the confidence or morale of; dishearten: an inconsistent policy that demoralized the staff. effect on the company, Telefonica sought to give employees opportunities to improve the company, encourage employee creativity and innovation, boost company morale and employee participation and foster the view that Telefonica values its employees' ideas and contributions. Employees were invited to generate new ideas regarding how to increase profits, decrease expenses, discourage competition among employees, improve company procedures and promote a customer-centered company culture. To inform and motivate employees, the campaign used various mediums such as the company's intranet site, corporate events in Buenos Aires and elsewhere in Argentina, e-mail communication and promotional items like pens and stickers. CAMPAIGN FOR DIRECT ACCESS (above) Deveney Communication and the Louisiana Physical Therapy Association win an Excellence award in Multi-Audience Communication for a lobbying campaign to help patients gain direct access to physical therapy by changing an outdated law. Although aimed primarily at Louisiana legislators, the campaign also sought to reach the media and the general public through direct mail and e-mail appeals, speaking engagements and an awards program created for legislators. Louisiana ultimately became the 36th U.S. state to allow direct access to physical therapy. CERIDIAN FLEXIBLE SPENDING ACCOUNT flexible spending account, n an employee reimbursement account primarily funded with employee-designated salary reductions. Funds are reimbursed to the employee for health care (medical and/or dental), dependent care, and/or legal expenses and are COMMUNICATION CAMPAIGN (left) Millerwood Consulting and Ceridian win an Excellence award in Benefits Communication for a campaign to increase employee awareness and participation in flexible spending accounts for healthcare and dependent care expenses. Focusing on employees who didn't currently save pre-tax dollars through payroll deductions, the web-based campaign offered Ceridian client companies two animated web commercials, featuring a cartoon superhero su·per·he·ro n. pl. su·per·he·roes A figure, especially in a comic strip or cartoon, endowed with superhuman powers and usually portrayed as fighting evil or crime. to communicate the advantages of the program. As a result, participation increased approximately 15 percent. IF I HAD THE CHANCE ... ARTWORK FROM THE STREETS OF ASIA AND THE PACIFIC (below) Asian Development Bank wins an Excellence award in Special Publications for its book showcasing art by more than 1,000 street children, expressing their dreams for an education, a clean environment, a world without war, a happy family, a roof over their heads and a career. The primary audience for the book is policymakers and decision makers around the world who have the ability to respond to the needs of these children and make a difference in their lives. GET FOCUSED VISION CAMPAIGN (above) VSP, a U.S.-based provider of eye care insurance, receives an Excellence award in Community Relations for its campaign to bring national attention to the importance of regular eye care for school-aged and pre-school children. The campaign included "Get Focused Day" community outreach events, an educators' tool kit and "Get Focused" classroom curriculum as well as promotions to support and publicize each of the campaign's components. SASKATCHEWAN WILDFIRE PREVENTION/ EDUCATION PILOT PROJECT (below) Saskatchewan Environment, the provincial agency responsible for protecting forest resources in Saskatchewan, Canada, receives an Excellence award in Multi-Audience Communication. The project involved a coordinated public information/education program aimed at reducing the number of human-caused wildfires. The agency conducted fire awareness surveys and produced radio and print ads, posters, articles, library bookmarks, direct-mail brochures, highway signage, a web site and personal presentations. TWO WINNERS SELECTED FOR JAKE WITTMER AWARD This year's winners of the Jake Wittmer Award represent outstanding use of research in development and execution of a communication program. Gold Quill entrants Lindsay Elbom of Weber Shandwick Worldwide Weber Shandwick Worldwide is an international public relations firm which claims 60,000 employees in over 160 countries. It was formed by the merger of Weber Group, Shandwick International, and BSMG Worldwide in 2001. and Allison Croyle of Vollmer Public Relations will be honored at the Gold Quill luncheon, 7 June in Los Angeles. Elbom's entry, submitted on behalf of the Texas Association Against Sexual Assault, showcases an innovative public awareness campaign, "Speak Up. Speak Out." The work is based on bone-chilling statistics: Someone is raped in Texas every two minutes and 2 million people (13 percent of the population) have been victims of sexual assault, and for every incident reported, four others are not. A comprehensive, statewide survey showed that fewer than half of Texans were aware of sexual-assault services available in their communities. The campaign used reallife sexual assault stories of six Texas women to create awareness and understanding among its target audience of teens, young adults and Hispanics. Croyle's award-winning campaign for the Texas Council on Family Violence and the Battered Women's Movement dealt with another difficult issue--domestic violence. Quantitative and qualitative research revealed disturbing statistics: 74 percent of Texans said that they, a family member, friend or co-worker had experienced some form of violence in their lifetime, 31 percent said they had been severely abused and more than one in four had been abused by their spouse or partner. "Break the Silence," a multi-year public service campaign, sought to increase awareness of the issue, trigger a grassroots call to action and motivate women to speak out. This fully integrated and bilingual program (English and Spanish) was based on a three-phase multimedia strategy in which television and radio commercials, combined with media and public relations activities, were used to drive home the messages. JAKE WITTMER AWARD WINNERS 2004 Recipient: Community Relations Break the Silence. Make the Call. The Vollmer Public Relations Team and Saurage Research Texas Council on Family Violence Austin, TX, USA 2004 Recipient: Community Relations Speak Up. Speak Out. Laura Stromberg, Jerrod Resweber, Mary Brauer Weber Shandwick, Texas Association Against Sexual Assault Dallas and Austin, TX, USA Jake Wittmer, ABC (1919-1981), an IABC chairman and founder, believed that research is essential to the communication process. The lake Wittmer Award was established by the IABC Research Foundation, the research and development arm of IABC, with generous support from Bob Berzok, ABC, to recognize outstanding worldwide research commissioned or developed by an organizational communicator. The lake Wittmer Award is given to an entrant who has used research effectively to develop a successful communication project. All Gold Quill winners are automatically considered for this recognition. BUSINESS ISSUES AWARD HONORS TIMBERWEST IABC's 2004 Business Issues Award goes to Virginia Aulin, vice president of public affairs for TimberWest, a forest management company. Aulin's communication program orchestrated a turnaround for British Columbia's forestry industry. Working in partnership with forestry giants Weyerhaeuser and Interfor, TimberWest addressed the needs of an industry on the verge On the Verge (or The Geography of Yearning) is a play written by Eric Overmyer. It makes extensive use of esoteric language and pop culture references from the late nineteenth century to 1955. of economic disaster. Harvest levels, profitability and capital investment were declining. The industry faced complex issues such as restrictive regulations, outdated and excess equipment and mills, prohibitive trade barriers, changing market conditions and aggressive foreign competition that was driving up costs. The industry needed a CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. $1 billion capital investment to modernize operations and win back the U.S. and Japan markets. Beyond simple education, a vision for the future of the industry was needed. Relying on a combination of media and public relations tactics to deliver messages, the communication strategy influenced a groundswell of positive public opinion, setting the stage to influence proactive support from labor and government stakeholders. BUSINESS ISSUE AWARD 2004 Recipient: Issues Management and Crisis Communication Creating a Vision for the BC Coastal Forest Industry Virginia Aulin, Sarah Goodman, Steve Crombie TimberWest Forest Corp., Weyerhaeuser, Interfor Vancouver, BC, Canada The Business Issue Award is given annually by the Gold Quill Blue Ribbon Panel. The panel chooses one winning entry that exemplifies the most outstanding work and strategic involvement in addressing a critical and current business issue that poses a significant threat to the economic well-being or continued viability of an organization. The entry must present a clear, effective and innovative resolution with measurable results, and serve as a model for other projects focusing on this specific business issue. All Gold Quill winners are automatically considered for this award. CALIFORNIA STATE STUDENT WINS FIRST ANNUAL SHARON BERZOK AWARD A struggling California economy forced the state educational system to cut US$50 million in funding, introduce a hiring freeze and whittle student services down to the bare necessities. Faced with the prospect of losing the university's alumni publication, Link magazine, California State University Enrollment  student Erica Gandy came up with a plan to save the publication. Her campaign ultimately improved the magazine's quality and made it a marketing tool to raise much-needed funding from 15,000 alumni. IABC SHARON BERZOK STUDENT AWARD OF EXCELLENCE 2004 Recipient: Erica Gandy Link magazine Tehama Group Communications California State University at Chico Chico, CA, USA The Sharon Berzok Student Award of Excellence is the highest student award given by the IABC Research Foundation. All entries are considered for this award, which is judged on overall excellence and creativity. GOLD QUILL AWARDS 2004 COORDINATORS Mary Pat Barry TELUS Corp. Edmonton, AB, Canada Ginger Bertrand Bertrand Communications Inc. Kingwood, TX, USA Sharon D. Bond Bond Communications Inc. Park Ridge, IL, USA Lea A. Bryden Capital Health Halifax, NS, Canada Pablo Casares Soluciones de Comunicacion S.C. Mexico City, DF, Mexico Mary Ann Copp Strategic Corporate Communications Ridgewood, N J, USA Jo Curkpatrick Span Communication Australia West Melbourne, VIC, Australia Carol Dix, ABC Southbank University London, England Deborah L. Dupont ING Hartford, CT, USA David Dworsky Dworsky Corporate Communication New York, NY, USA Mark W. Estes, ABC Salt River Project Phoenix, AZ, USA Julie P. Finley, ABC Loaves & Fishes Centers Inc. Portland, OR, USA Katherine L. George, ABC, CAE (1) (Computer-Aided Engineering) Software that analyzes designs which have been created in the computer or that have been created elsewhere and entered into the computer. Catalina Communications Fredericksburg, VA, USA Claude-Jean Harel Farm Credit Canada Regina, SK, Canada Maureen Healey, ABC Michael Smith Foundation for Health Research Vancouver, BC, Canada Jennifer L. Homer, ABC ASTD ASTD American Society for Training and Development ASTD American Society of Training and Development (Alexandria, Virginia) ASTD Air-Sea Temperature Difference ASTD Air Supported Threat Defense Alexandria, VA, USA Ann M. Krzmarzick Endocardial endocardial /en·do·car·di·al/ (-kahr´de-al) 1. situated or occurring within the heart. 2. pertaining to the endocardium. endocardial 1. situated or occurring within the heart. 2. Solutions Vadnais Heights, MN, USA Ronald Kustra, ABC Alberta Medical Association Edmonton, AB, Canada Jill LaNouette Cardinal Health Dublin, OH, USA Richard A. Layton Transform Communications Portland, OR, USA Linda Lee, MC, ABC Manitoba Public Insurance Manitoba Public Insurance (MPI, formerly known as the Manitoba Public Insurance Corporation, or MPIC) is a non-profit Crown corporation based in Manitoba that has provided basic automobile coverage since 1971. Winnipeg, MB, Canada Theresa C. Lee Harmony Gold Mining Co. Randfontein, South Africa Peter M. Mayne Farm Credit Canada Regina, SK, Canada Mary Ann McCauley, ABC Catalyst Communications Chanhassen, MN, USA Martha Murphy TurnerDillon LLC Winston-Salem, NC, USA Jeffrey D. Dry, APR APR See: Annual Percentage Rate Deveney Communication New Orleans, LA, USA Keith E. Philpott Keith Philpott Photography Lenexa, KS, USA Marie T. Raperto Cantor Executive Search Solution New York, NY, USA Diane Riddell Royal Canadian Mounted Police Royal Canadian Mounted Police, constabulary organized (1873) as the Northwest Mounted Police to bring law and order to the Canadian west. In 1920 the name was changed to the present title. Ottawa, ON, Canada Terrie A. Santamaria Corporate Communication Solution Herndon, VA, USA Keith A. Sheldon, ABC, APR Chico State University Chico, CA, USA Alan Tang Olomana Marketing Communications Honolulu, HI, USA Martha B. Terry Towers Perrin Boston, MA, USA Nadine Walz TransAIta Corp. Calgary, AB, Canada John Williams Joe Williams Communications Inc. Bartlesville, OK, USA Gwen W. Young Young Communications Group Los Angeles, CA, USA Susan Zwarych CONEXUS Credit Union Regina, SK, Canada GOLD QUILL AWARDS BLUE RIBBON PANEL Richard Barger, ABC, APR CornerBarPR.com Kansas City, MO, USA Warren Bickford Gryphon Reputation Management Regina, SK, Canada Bill Briggs San Jose State University San Jose, CA, USA Alice Brink, ABC, APR Vollmer Public Relations Houston, TX, USA Scott Cytron, ABC Cytron and Co. Dallas, TX, USA Connie Eckard, Ph.D., ABC Will Communicate For Money/Food Richland, WA, USA Marcus Ferrar Marcus Ferrar Strategic Communications Geneva, Switzerland Dave Gardner Visions West Colorado Springs, CO, USA Kellie Garrett, ABC Farm Credit Canada Regina, SK, Canada Paul Goldman New York Life New York, NY, USA Juan-Andres Rincon Gonzalez Anahuac University Huixquilucan, MX, Mexico Katherine George, ABC Catalina Communications Fredericksburg, VA, USA Ann Kennedy-Perkins AKP AKP Adalet Ve Kalkinma Partisi (Turkish: Party for Justice and Progress) AKP Arbeidernes Kommunist Parti (Norwegian Political Party) AKP Agjencia Kombetare e Privatizimit Communications Ltd. Auckland, New Zealand David Kistle, ABC Padilla Speer Beardsley Minneapolis, MN, USA Donna Lindell Manulife Toronto, ON, Canada Edward Lundquist, ABC Anteon Corp. Fairfax, VA, USA Wilma Mathews, ABC Arizona State University Arizona State University, at Tempe; coeducational; opened 1886 as a normal school, became 1925 Tempe State Teachers College, renamed 1945 Arizona State College at Tempe. Its present name was adopted in 1958. Tempe, AZ, USA Mary Ann McCauley, ABC Catalyst Communications Chanhassen, MN, USA Michael Metzger Metzger Communications Wellington, New Zealand Lea Peterson Mercer Human Resource Consulting Boston, MA, USA Gall Pickard, ABC Midlyn HR Communications West Vancouver, BC, Canada Charles Pizzo PR, Crisis and Labor Communication New Orleans, LA, USA Phillip Raskin Vanguard Communications Washington, DC, USA Sharon Rorman, ABC, APR Aztec Communication Las Vegas, NV, USA Susan Rosthal University of Houston Houston, TX, USA Chris Schermer Schermer Kuehl Marketing Communication Minneapolis, MN, USA Fiona Scott Marsh Sydney, NSW, Australia Keith Sheldon, ABC, APR California State University Chico, CA, USA Angela Sinickas, ABC Sinickas Communications Costa Mesa, CA, USA Jane Voisard PartnerComm Inc. Arlington, TX, USA Claire Watson, ABC, APR Farm Credit Canada Regina, SK, Canada Anna Willey, ABC SaskPower Regina, SK, Canada |
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