Gold Award-winninq MoneyWhys speaks quietly but authoritatively.There were many reasons the Vanguard Group's Money Whys emerged heads above the other investment newsletters in this year's Newsletter Awards Competition--one of the most important being its information-richness combined with a warm, welcoming look. Money Whys contains a lot of informative reading, yet it doesn't present a "lot to read" image. This stems from a generous amount of white space and a restrained color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images. (black plus two colors), which contribute to an inviting, "read me" image. Instead of the usually stingy stin·gy adj. stin·gi·er, stin·gi·est 1. Giving or spending reluctantly. 2. Scanty or meager: a stingy meal; stingy with details about the past. amount of background in nameplates, the MoneyWhys title appears against a broad field of a light graduated green. This "field of green" is reinforced by the white space to the left of the lead article with its "Plan your finances" headline, which is hung to the left of the article. Color is also used to effectively layer information on each page. For example, the "Plan your finances--anytime" article on the front cover is set in green, to differentiate it from the "Time Travelers A time traveler (British English: time traveller) is a person who engages in time travel. The name "Time Traveler" (or "Traveller") may refer to any of the following:
MoneyWhys' excellent table of contents is discreetly placed at the lower left of the front page, set against a graduated light purple background. Article titles are set in bold, often accompanied by a few words set in light typeface that explain the significance of the article. Page numbers are reversed out of circles. White space appears throughout MoneyWhys. Not only is each page introduced by a generous left-hand margin, but the column bottoms are scalloped-building white space into the bottom of each column. In addition to using color and type with restraint, MoneyWhys uses graphics modestly. Most pages use just a single graphic, which can purely decorative--as on the first page--or an author's photo or a simple table. All in all, MoneyWhys speaks quietly but with authority. Its only drawback is its 7 3/4 x 13" size. It's too tall to easily fit into a standard desk drawer or file cabinet. This can be a virtue, however: Since MoneyWhys is so good looking, recipients are likely to keep it on the top of their desk (or coffee table) until the next issue arrives. It's that good looking! Roger C. Parker is a noted author, consultant and speaker-and contributing editor A contributing editor is a magazine job title that varies in responsibilities. Most often, a contributing editor is a freelancer who has proven ability and readership draw. of The Newsletter on Newsletters. His web site, www.NewEntrepreneur.com contains numerous resources to help firms and organizations improve the quality of their print and online communicatons. Production specs (SPECificationS) The details of the components built into a device. See specification. : * 6 pages, 7 3/4 x 13", saddle stitched, gate-folded * Stock: 80 lb. Text * Typefaces This is a list of typefaces. Serif Here you can find a graphical version of this table.
* Ink: 4-color process, PMS (Pantone Matching System) A color matching system that has a unique number assigned to more than 500 different colors and shades. This standard for the printing industry has been built into many graphics and desktop publishing programs to ensure color accuracy. 268, PMS 3288 Editor: Gregory Spears Designer: Bradford Kear Publisher: The Vanguard Group, Institutional Investor Institutional Investor A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions. Group, 100 Vanguard Blvd., Malvern, PA 19355, 610-669-8999, fax 610-503-4810, www.vanguard.com. |
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