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Going Dutch. (The Roving Eye).


IT'S amazing what hanging around in the right crowd can do for you.

Until about six months ago, Tonny Sorensen Tonny Sorensen (born March 9th, 1964) is the CEO and owner of Von Dutch Originals. Education
Sorensen earned a degree in Electronic Engineering from the University of Copenhagen, and a degree in Business and Trade from a Copenhagen trade school.
 was struggling with his three-year-old Von Dutch clothing line. Then all of a sudden Von Dutch caps, T-shirts and jeans began showing up on style mavens like Britney Spears, Lil' Kim, Fred Durst, Rachel Hunter For the 19th century English novelist, see Rachel Hunter (author).

Rachel Hunter (born September 9, 1969) is a fashion model, actress and reality TV show host. Biography
Rachel Hunter began modelling by age 17 and rose to prominence after posing as a
 and others. A streaker at the U.S. Open The term U.S. Open is applied to "open" United States national championships in a particular sport, in which anybody, amateur or professional, American or non-American may compete. These include:
  • U.S. Open (golf), golf tournament of the United States Golf Association
  • U.
 golf tournament in May had a Von Dutch sweatshirt tied around her waist.

There is now a franchised Von Dutch store in Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , with others planned for New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Las Vegas and in Europe. Meanwhile, boutiques from Paris to Providence, R.I. are now carrying the brand.

"From minus $3 million last year it's probably going to be a $20 million company this year," said Sorensen, a native of Copenhagen and a former Tae Kwon Do tae kwon do

Korean martial art resembling karate. It is characterized by the use of high standing and jump kicks as well as punches and is practiced for sport, self-defense, and spiritual development. In sparring, blows are stopped just short of contact.
 world champion. "I'm overwhelmed."

So why would a Dane name start a company called Von Dutch? The company is named after legendary Southern California artist and grease monkey Von Dutch (aka Kenny Howard), who attracted a devoted following between the 1950s and 1970s pinstriping and customizing vintage cars and motorcycles.

Sorensen, who was souping up his 1965 Cadillac DeVille in a Melrose garage, purchased the trademark for the Von Dutch name from the garage owner, who had licensed it from the artist's daughters.

Von Dutch now offers everything from trucker style caps ($35) to custom-made jeans (up to $1,500).

"It started in L.A. and now it's definitely moved to other cities," said Tommy Reid, manager of Montana Avenue boutique Patrick Reid, and brother of actress Tara Reid, an early Von Dutch devotee. "It's a very trendy line because of the celebrities."
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Article Details
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Title Annotation:Von Dutch clothing
Author:Satzman, Darrell
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:4E
Date:Jun 30, 2003
Words:284
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