Going Dirty.Going Dirty David Mark David Mark is the President of the Senate of Nigeria. He is a member of the People's Democratic Party (PDP) • • [ Rowman & Littlefield 4501 Forbes Boulevard, Suite 200 Lanham, MD 20706 0742545008 $24.95 www.amazon.com Written by David Mark (editor-in-chief of Campaigns & Elections magazine), Going Dirty: The Art of Negative Campaigning is a no-nonsense history of negative campaigning in American politics, with especial es·pe·cial adj. 1. Of special importance or significance; exceptional: an occasion of especial joy. 2. attention paid to case studies of notable races during the modern era of television. In particular, Going Dirty notes campaign negativity has increased sharply since September 11, 2001, with commercials routinely suggesting that political opponents are irresolute ir·res·o·lute adj. 1. Unsure of how to act or proceed; undecided. 2. Lacking in resolution; indecisive. ir·res in pursuing the war on terror This article is about U.S. actions, and those of other states, after September 11, 2001. For other conflicts, see Terrorism. The War on Terror (also known as the War on Terrorism . Going Dirty explores incidents when negative campaigning has backfired, most often due to non-credible charges or the attackers failure to correctly gauge the sentiments of the electorate, and incidents when negative campaigning has been remarkably successful, which are common enough to explain its persistence as an electoral tactic. Accessible to lay readers and political scientists alike, Going Dirty is a nonjudgmental non·judg·men·tal adj. Refraining from judgment, especially one based on personal ethical standards. Adj. 1. nonjudgmental , thorough, insider's history of an undeniably strong aspect of the American political institution, and highly recommended. |
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