Browse Goffin, Keith; Micheli, Pietro

Title	Type	Date	Words
Maximizing the value of industrial design in new product development: most companies could benefit by integrating design into their new-product development processes, but design and traditional processes do not mesh easily. Recognizing and resolving the cultural and process barriers between design and other functional areas can make a significant difference in the effectiveness of design in these organizations.		Sep 1, 2010	5334