Godfrey Interactive Develops Web Site for Casio That Serves as a Business Solution.LANCASTER, Pa.--(BUSINESS WIRE)--Sept. 15, 1998--Godfrey Interactive--a division of Lancaster-based Godfrey Advertising--has developed a new Web site for Casio, Inc., Dover, NJ, that harnesses the latest Web technology to create a cutting-edge business solution for the consumer electronics giant. The new site is the first major upgrade of the Casio USA Web site in two years and is Casio's most sophisticated and comprehensive Web site ever. The Internet address There are two kinds of addresses that are widely used on the Internet. One is a person's e-mail address, and the other is the address of a Web site, which is known as a URL. Following is an explanation of Internet e-mail addresses only. For more on URLs, see URL and Internet domain name. for the site is http://www.casio.com. "Godfrey Interactive was able to meet my timing and budget requirements, and still deliver in-depth content and site robustness," said Rob Derby, marketing Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the service manager for Casio USA. "They are also the first and only agency to create a singular SINGULAR, construction. In grammar the singular is used to express only one, not plural. Johnson. 2. In law, the singular frequently includes the plural. branding/positioning statement and direction for Casio as a company," he added. "Beyond site development," Derby continued, "they were also instrumental in identifying and establishing key partnerships to enhance the site's revenue potential. They are a highly competent, goal-oriented business solutions developer." The result of the strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. by Godfrey Interactive and Casio is a site that seamlessly moves from product promotion to e-commerce, drilling from opening screen to product detail, usually in three or four screens. Virtually every major product area of the site has specifiers, charts or other aids that help users find the products they need. The site also features databases, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , chat rooms for specific interest groups, software downloads, and product demos. Casio visitors have a lot to explore in the 1,000-plus screen site. "We provide our clients with more than technical know- how," said Denny Miller Denny Miller (b. April 25, 1934 in Bloomington, Indiana) is an U.S. actor, perhaps best known for his guest-starring roles on Gilligan's Island and as Tarzan in the late 1950s. , division vice president of Godfrey Interactive. "We develop sites that address customer needs ... electronic business solutions that help clients establish relationships with their customers." Casio, Inc., Dover, NJ, is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. With sales over $500-million, Casio markets calculators, watches, business organizers, musical keyboards This article is about keyboards on musical instruments. For instruments referred to as "keyboards", see Keyboard instrument. A musical keyboard is the set of adjacent depressible levers on a musical instrument which cause the instrument to produce sounds. , audio and video products, toys, electronic cash registers, digital imaging products and other consumer electronic products. Godfrey Interactive is a division of Godfrey Advertising, a nationally ranked business-to-business agency that provides strategically driven, integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or programs, including public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and interactive services. For more information about the full spectrum of services offered by the 85-person staff of Godfrey Advertising, Godfrey Public Relations and Godfrey Interactive, please visit the company's Web site at http://www.godfrey.com. CONTACT: Godfrey Interactive Heidi Irwin, 717/393-3831 Email: heidi@godfrey.com |
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