GoTo.com Launches "Life in a GoTo World" TV Campaign; DDB and GoTo.com Create Ads With a Clear Message About a Real Consumer Benefit -- Unique Among Current ".com" Advertising.

PASADENA, Calif.--(BUSINESS WIRE)--Nov. 15, 1999--

GoTo.com (NASDAQ: GOTO), the company that pioneered an online marketplace introducing consumers and advertisers, today announced the launch of its first television advertising campaign, entitled "Life in a GoTo World." The multi-million dollar campaign, featuring three spots, will air in San Francisco, Los Angeles, New York, Chicago, Philadelphia and Houston throughout November and December. The campaign was produced by the Los Angeles office of DDB Worldwide Communications Group.

Life in a GoTo World describes a place where people search for things that become absurdly easy to find. "We used clear, humorous metaphors and simple, direct story lines to deliver our key message, that GoTo puts the sites people are searching for right, smack in front of them," said Stephanie Sarka, Senior Vice President of Marketing at GoTo.com. "With GoTo, you don't have to click, scroll and fight your way through our site to get to the results you need."

The three spots depict situations that initially appear to represent difficult searches but lead to quick, unexpected resolutions. For example, in "Archaeologist," the pompous leader of an archaeological caravan pontificates about the difficult search ahead for the lost city of Karak, only to step out of his jeep onto a "Welcome to Karak" stone tablet. The others use similar humor to lead to the final voice-over lines, "Shouldn't your search engine work this way? One puts what you're looking for right in front of you. GoTo.com. Search made simple."

"We are thrilled that research confirmed that consumers notice and value the clear, simple way GoTo allows them to find search results," said Rick Carpenter, Managing Director and Chief Creative Officer, DDB Los Angeles. "GoTo.com has a distinct, meaningful benefit within the category of search engines, which most people assume are commodities. GoTo doesn't rely on banner advertising to generate revenue, so they don't have to force consumers through page after page of confusing content. We have a very compelling story to tell."

The combination of a compelling, unique story and strong, strategic marketing insight led the team to develop advertising that is easy-to-understand and effective. In a sea of ".com" advertising that uses oblique, esoteric metaphors and lacks clear messages, this campaign will stand out. "We see a big opportunity to help build the GoTo.com brand. They have a great product and we've just told the story as we see it--Web search doesn't have to be that difficult," said Mr. Carpenter. "GoTo really does make search simple."

About GoTo.com

GoTo.com (NASDAQ: GOTO) created and operates an online marketplace that introduces consumers and advertisers. Each advertiser pays GoTo.com the amount of its bid whenever a consumer clicks on an advertiser's listing in the search results. Consumers conduct searches using the GoTo.com search service at its Web site and at approximately 120,000 locations across the Internet where GoTo.com can be accessed through its Search Syndication Network (TM). Advertisers bid in an ongoing auction for priority placement in the search results with the highest bidder's site appearing first in the results. Each advertiser pays GoTo.com the amount of its bid whenever a consumer clicks on an advertiser's listing in the search results. This dynamic, together with GoTo.com's streamlined search method, improves a consumer's ability to quickly and easily find relevant Web sites providing information, products and services. Moreover, GoTo.com ranked ahead of Yahoo!, Excite, Lycos and the Go Network in the category "frequency of finding information sought every time" in an independent online consumer survey recently conducted in the summer of 1999 by NPD Online Research. GoTo.com ended the third quarter of 1999 having made more than 54,000,000 introductions between consumers and advertisers, and had more than 16,000 advertisers in its marketplace. GoTo.com is located in Pasadena, California and can be found online at http://www.goto.com.

About DDB

DDB Worldwide Communications Group Los Angeles is a leader in integrated marketing communications, with divisions in advertising, direct marketing, sales promotions, and entertainment marketing. DDB Los Angeles is one of six DDB offices in the United States, and is the nation's largest advertising agency. The agency's clients include: Ameriquest, CheckOut.com, Epson America, Inc., GoTo.com, The Los Angeles Times, MyHome.com, medibuy.com Inc., Norwest Mortgage, Inc., Schwarzkopf & DEP, Inc., Universal Pictures, Universal Studios Hollywood, Universal Studios Escape, Universal Home Entertainment, and Wells Fargo Bank.

Statements in this press release constitute "forward-looking

statements." These forward-looking statements are inherently

uncertain. Actual results may differ materially from these

forward-looking statements due to factors such as: the risk that the

advertising campaign might not drive consumer acceptance or usage of GoTo.com. For a discussion of some of the other risks and factors that

could affect GoTo.com's future results, see the discussion of "Risk

Factors" in its Prospectus, dated June 18, 1999.