GoTV Networks and Zingy Give Mobile TV a Sexy Makeover; Model Vida Guerra Hosts ''Primped,'' the First Made-for-Mobile Reality Series, Appearing Exclusively on Sprint.SHERMAN OAKS, Calif. -- Mobile content innovators GoTV Networks and Zingy zing·y adj. zing·i·er, zing·i·est Informal 1. Pleasantly stimulating: "The times are good. The living is easy. The vibes are zingy" Saturday Review. today unveiled "Primped," the first reality series produced exclusively for on-demand mobile television. Vida Guerra Vida Guerra (born March 19, 1974[1] age[›]) is a Cuban-born American model, actress, and singer. , the Cuban-born model and video star featured on the current cover of Playboy, hosts this unscripted un·script·ed adj. Not adhering to or in accordance with a script written beforehand: "his unscripted encounters with the press" Eleanor Clift. makeover series. "Primped" is available immediately and exclusively on Sprint. "Primped" follows Guerra, who was voted one of FHM's Top 100 Sexiest Women for her trademark style and appeal, as she helps transform three "plain Janes" into outgoing, gorgeous divas. Viewers will watch and learn tips from hair, makeup, and fashion pros as the girls compete for a grand prize package valued at more than $20,000. From catfights to club nights, the series is addictive. Sprint subscribers can purchase the entire thirty-episode season for $6.99. The program will appear on channel 62 on Sprint TV(SM) which is available on Sprint's Power Vision(SM) handsets. Zingy Originals, a division dedicated to creating intellectual property, conceived and developed the project, which was produced by mobile video experts GoTV Networks in GoTV's dedicated made-for-mobile studios. The show is distributed via GoTV's distribution platform. This project marks the first collaboration between the two leading mobile companies. "With 'Primped' we have combined a creative original programming concept, an unprecedented hybrid revenue model, and GoTV Networks' leadership in mobile TV production to create something entirely new," said Daniel Tibbets Daniel Tibbets is the producer of the world's first mobisode. While at FOXLAB, Inc (part of the Fox Broadcasting Company), Tibbets created the mobisode, an episode of narrative television produced specifically and solely for distribution and viewing on mobile phones. , executive vice president of GoTV Studios. "'Primped' exemplifies Zingy's development of original concepts and integrates exclusive partners in a relevant way. Vida Guerra was a natural host for our made-for-mobile reality makeover show," said Scott Debson, Zingy's vice president of licensing and publishing and an executive producer on "Primped." "Primped" is also the first made-for-mobile program to feature extensive brand and product integration, with more than a dozen consumer brands including Conair, Dollhouse, Divina, Biatta Intimates, and Union Bay woven organically into the show by matrixx and matrixx executive producer Van Vandegrift. Viewers will also be able to text-in-to-win $5000 in denim and other wardrobe from Dollhouse and also to receive Vida Guerra's "Primped Tip of the Day." About GoTV Networks GoTV Networks is the first made-for-mobile television studio and network group. The company produces the mobile television industry's widest range of original programming for on-demand delivery direct to mobile phones via a family of subscription-based premium channels. GoTV Networks provides news, sports, music, entertainment, and other essential content customized specifically for mobile users. GoTV Networks' team of Emmy Award-winning producers, experienced studio executives, and mobile production experts create constantly updated programming optimized for both low-bandwidth and 3G handsets. In addition to producing original programming, GoTV Networks collaborates with traditional media companies including ABC News
ABC News is a division of American television and radio network ABC, owned by The Walt Disney Company. Its current president is David Westin. , ABC Entertainment ABC Entertainment is a network production company owned by The Walt Disney Company and ABC that created in 1982. It produced shows like America's Funniest Home Videos, America's Funniest People, and H.E.L.P.. , Univision, ESPN ESPN Entertainment and Sports Programming Network , Fox Sports, iFilm, and Variety to create mobile versions of their content. GoTV Networks programming is available on the Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind and Boost Mobile wireless networks. On the Web: www.gotvnetworks.com/primped. About Zingy Zingy is the leader in mobile media. The company licenses, creates, publishes, and distributes market-leading products including ringtones, ringbacks, wallpapers, games, and video, as well as information and community-based applications. Zingy offers one of the deepest portfolios in mobile media, featuring more than 40,000 pieces of content. Zingy's unique content has become the company's hallmark, featuring exclusive offerings from some of pop culture's most recognizable names, including hip-hop icon 50 Cent, Marlon Brando's Don Corleone Don Corleone may refer to three major characters in Mario Puzo's The Godfather saga:
Trademark Notice: "Primped" is a trademark of GoTV Networks and Zingy in the United States and/or other countries. The names of other companies and/or products mentioned herein may be the trademarks of their respective owners. |
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