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GoFish Signs Exclusive Agreement With Kaleidoscope Sports and Entertainment LLC, a Leading Marketing Firm.


SAN FRANCISCO -- GoFish Corporation (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:GOFH), a leading online video network, which is transforming how online video content is produced, distributed and experienced, today announced a strategic alliance with Kaleidoscope Sports and Entertainment LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 (KSE KSE Karachi Stock Exchange
KSE Kuwait Stock Exchange
KSE Korea Stock Exchange
KSE Kernel Scheduler Entities
KSE Kill Switch Engage (band)
KSE Kuat Systems Engineering (Star Wars) 
 Global), a unit of the Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . The strategic alliance will allow GoFish to leverage Kaleidoscope's advertising and sponsorship sales capabilities, increasing GoFish's exposure to advertisers and elevating the company's profile as one of the largest and fastest-growing user-generated video sites on the Internet.

"After thoroughly researching, examining, and interviewing the major Web 2.0 companies in the online video marketplace, we enthusiastically chose GoFish as our exclusive partner," said Ray Volpe, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Kaleidoscope. "GoFish is rapidly emerging as a leading destination for Internet video and is on the forefront of working with the creative community as a source of both original user-generated and professional content. By combining 'traditional media' content with 'new media' distribution through licensing arrangements, Kaleidoscope and GoFish are laying the foundation for the future of Internet Television."

Kaleidoscope is an influential marketing agency and innovator in connecting the advertising world with new media properties. Kaleidoscope clients include General Motors, Discovery, Coca Cola, and Johnson & Johnson. The company's portfolio of online ventures includes managing a sales and business development partnership with Facebook. A noted media powerhouse, Kaleidoscope developed the ESPN ESPN Entertainment and Sports Programming Network  ESPY Awards and the MTV Video Music Awards The MTV Video Music Awards were established in 1984 by MTV to celebrate the top music videos of the year. Originally beginning as an alternative to the Grammy Awards, the MTV Video Music Awards is now a respected pop culture awards show in its own right. , among other credits.

GoFish, a pioneer in user-generated video cultivation, branding and promotion, is building an online video network of original programming that has a broad range of features for both users and advertisers, including segmented and filtered user-generated content, legal access to copyrighted material, and a scalable channel platform. Under the agreement, GoFish will benefit from the scale and scope of Kaleidoscope's sales force, with its deep ties to Madison Avenue and the rest of the advertising world, which will be fully focused on securing sponsorships for GoFish's premium content.

"We're thrilled to be establishing this relationship with Kaleidoscope, one of the most sophisticated and enterprising marketing agencies for sports and entertainment media," said Michael Downing, CEO of GoFish. "In conjunction with Kaleidoscope, GoFish will now enjoy enhanced sales capabilities for our successful branded entertainment properties such as America's Dream Date and Artist's Voices, as well as access to senior media buyers within one of the world's largest advertising conglomerates."

As part of the arrangement, Ray Volpe, CEO of Kaleidoscope, will join GoFish's Advisory Board. Over the course of his career, Mr. Volpe has served in executive roles at the NHL NHL Non-Hodgkin's lymphoma, see there  and the LPGA LPGA
abbr.
Ladies Professional Golf Association
. In addition to co-producing the ESPN Espy Awards and the original MTV Video Music Awards, Mr. Volpe, in his capacity as CEO of Kaleidoscope Sports & Entertainment, Inc., has overseen and co-produced the USO USO: see United Service Organizations.


(UNIX Software Operation) AT&T's Unix division before it turned into USL. See Unix.
 Comedy Tour, Rites of Autumn, Sports Century and numerous music videos.

About GoFish Corporation

GoFish Corporation, (OTCBB:GOFH) headquartered in San Francisco, is a leading consumer online video destination that, in two years, has grown to deliver millions of videos per month to a rapidly growing audience of enthusiasts. An early entrant into the user-generated video sector and the first publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
 in the space, GoFish is a place on the web where millions of people come to upload, share and watch their favorite videos from around the world. For more information about the company, go to www.gofish.com.

About Kaleidoscope

Kaleidoscope, headquartered in New York, is a unit of the Interpublic Group of Companies, a major advertising conglomerate. In addition to producing premium sports and entertainment content for several television networks, Kaleidoscope has formed strategic partnerships with the leading internet properties in social networking and online video. Kaleidoscope has done business with all the major US television networks, including CBS (Cell Broadcast Service) See cell broadcast. , NBC, ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, FOX and EPSN EPSN El Podcast Sin Nombre (Spanish: The Podcast Without a Name; blog)
EPSN Extreme Photography Sports Network
, as well as major cable networks, and has years of experience in securing high profile advertisers and sponsors for its content. As digital and new media grow in prominence, Kaleidoscope has positioned itself to offer the best of its strategic services to the leading online properties.

Forward-Looking Statements

This press release contains 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. Although the forward-looking statements in this release reflect the good faith judgment of management, forward-looking statements are inherently subject to known and unknown risks and uncertainties that may cause actual results to be materially different from those discussed in these forward-looking statements including, but not limited to, our inability to generate sufficient operating cash flow Operating cash flow

Earnings before depreciation minus taxes. Measures the cash generated from operations, not counting capital spending or working capital requirements.
 from advertising revenue, a reduction in the demand for user-generated video and related services, a fall-off in search engine directed traffic to our web site, and general economic conditions. Readers are urged to carefully review and consider the various disclosures made by us in the our reports filed with the Securities and Exchange Commission, including those risks set forth in the Company's Current Report on Form 8-K filed on October 31, 2006, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 22, 2006
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