GoFish Partners With adap.tv to Deliver Integrated Online Video Ads.adap.tv to Insert Contextually Relevant Ads Into Online Video on the GoFish Network SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- GoFish Corporation (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :GOFH), the leading Internet Video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer. Network showcasing original, Made-for-Internet ('MFI') programming, today announces a strategic partnership with adap.tv, an in-video advertising network, to insert third-party ads within video clips shown on the GoFish Network. The partnership enables GoFish to match relevant, text-based ads with its online video content using adap.tv's proprietary analytical software Analytical software is software that is designed specifically for and development of a particular environment or object. . The technology analyzes video content in real-time and instantaneously matches it with appropriate ads. adap.tv's in-video advertising network currently serves some of the most popular online video sites on the Web, including GoFish's Network of approximately 8 million unique users. Last week online video site YouTube announced the introduction of semi-transparent overlay ads at the bottom of select video clips. In-stream text ads served on the GoFish Network through adap.tv's platform will be similar to YouTube's new ad feature, however, the GoFish ads will be contextually relevant through the use of adap.tv's proprietary software. "The monetization of video content has been one of the biggest challenges posed by the advent of online video," said Tabreez Verjee, president of GoFish. "Our partnership with adap.tv assists GoFish in creating a compelling platform for advertisers in order to allow them to reach target demographics, and does so in a way that does not detract from detract from verb 1. lessen, reduce, diminish, lower, take away from, derogate, devaluate << OPPOSITE enhance verb 2. the user experience." "We are pleased to be partnering with GoFish, as they are the leading platform in original online video programming aggregation and distribution," said Amir Ashkenazi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of adap.tv. "This is a mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" strategic partnership that combines GoFish's content and reach with adap.tv's contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. solution to enhance the consumer experience while increasing ad revenue." About GoFish Corporation GoFish Corporation, (OTCBB:GOFH) headquartered in San Francisco, is a leading Internet Video Network that, in two years, has grown to deliver millions of videos per month to a rapidly growing audience of enthusiasts. The first publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. in the space and a pioneer in the development of original, Made-for-Internet programming, GoFish is a destination on the web where millions of people come to watch, create, upload and share the best in online video entertainment. For more information about the company, go to www.gofish.com. About adap.tv adap.tv is the leading in-video advertising network that delivers the right ad at the right time to unlock the revenue potential of online video to allow publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio, and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers' interaction with the ads and adapts in real time to their interests and behavior. Founded in 2006, the company is privately held and is headquartered in San Mateo, CA. For more information, visit www.adap.tv. |
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