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GoDaddy.com Claims Lexus Blocked Danica Patrick Ad for US Open Due to American Made Car.

GoDaddy.com is claiming that Japanese automaker Lexus blocked one of their commercials that revolves around Danica Patrick (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fvideos.godaddy.com%2Fdanica_video.aspx&esheet=5991518&lan=en_US&anchor=Danica+Patrick&index=2) in a vintage American-made car from airing during the U.S. Open at Bethpage.

Go Daddy was to air its "Speeding" commercial twice during the United States Open this weekend. The ad features Go Daddy Girl Danica Patrick in a vintage,American-made FordMustang. Late Friday,Go Daddy was informed Lexus doesn't want "Speeding" toair. As the exclusive sponsor of the NBC broadcast, Lexus declared noother automakers can be shown in commercials airing during the United States Open.

"This is outrageous," said Go Daddy CEO & Founder Bob Parsons. "Lexus knows our 'Speeding' commercial is NOT about selling cars. GoDaddy.com sells domain name registrations. It seems like they don't want Americans watching the United States Open to see or think about an American-made car in any shape or form. I see it as kicking the American auto industry when it's down."

The commercial was approved by censors and already aired Thursday during the rained out broadcast coverage on NBC.

In 2005, Go Daddy's first-ever Super Bowl commercial (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fvideos.godaddy.com%2Fsuper-bowl-commercials.aspx&esheet=5991518&lan=en_US&anchor=Super+Bowl+commercial&index=3) was yanked bythe Fox networkafter airing once during the game because it was deemed inappropriate. Since that time, Go Daddy commercials have drawn criticism and scrutiny from censors for being edgy.Never before, though, have thecommercials come under fire for the products they contain. "It is beyond my wildest dreams that one of our commercials would be rejected only because it featured a classic American automobile," said Parsons.

The outspoken CEO is active on Twitter as @DrBobParsons (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Ftwitter.com%2Fdrbobparsons&esheet=5991518&lan=en_US&anchor=%40DrBobParsons&index=4) and on Thursday night, before this latest controversy,posted a video showing off his new 2010 SS Camaro made by Chevrolet.

"A recentpollshowed 40 percent of those surveyed saidrecent problems for U.S. automakers made them more likely to buy American," Parsons points out. "I believe an American car deserves to be in the United StatesOpen of all places, but Lexus seems to disagree."

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Publication:The Biz of Baseball
Date:Jun 21, 2009
Words:497
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