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GoDaddy.com Claims Lexus Blocked Danica Patrick Ad for US Open Due to American Made Car.

GoDaddy.com is claiming that Japanese automaker Lexus blocked one of their commercials that revolves around Danica Patrick Danica Sue Patrick (born March 25, 1982 in Beloit, Wisconsin) is an American auto racing driver competing in the IndyCar Series. She is from an Irish-American family and was raised in Roscoe, Illinois.  (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fvideos.godaddy.com%2Fdanica_video.aspx&esheet=5991518&lan=en_US&anchor=Danica+Patrick&index=2) in a vintage American-made car from airing during the U.S. Open The term U.S. Open is applied to "open" United States national championships in a particular sport, in which anybody, amateur or professional, American or non-American may compete. These include:
  • U.S. Open (golf), golf tournament of the United States Golf Association
  • U.
 at Bethpage.

Go Daddy Go Daddy is an Internet domain registrar and web hosting company, which also sells e-business related software and services.

Founded in 1997 by Bob Parsons, who previously founded the software development company Parsons Technology, Inc.
 was to air its "Speeding" commercial twice during the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Open this weekend. The ad features Go Daddy Girl Danica Patrick in a vintage,American-made FordMustang. Late Friday,Go Daddy was informed Lexus doesn't want "Speeding" toair. As the exclusive sponsor of the NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 broadcast, Lexus declared noother automakers can be shown in commercials airing during the United States Open.

"This is outrageous," said Go Daddy CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  & Founder Bob Parsons Bob (Robert) Parsons (born 1950) is the CEO and founder of domain registrar and web host Go Daddy which owns registrars Wild West Domains and Blue Razor Domains, the domain privacy company Domains by Proxy, and the registration authority Starfield Technologies. . "Lexus knows our 'Speeding' commercial is NOT about selling cars. GoDaddy.com sells domain name registrations. It seems like they don't want Americans watching the United States Open to see or think about an American-made car in any shape or form. I see it as kicking the American auto industry when it's down."

The commercial was approved by censors and already aired Thursday during the rained out broadcast coverage on NBC.

In 2005, Go Daddy's first-ever Super Bowl commercial (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fvideos.godaddy.com%2Fsuper-bowl-commercials.aspx&esheet=5991518&lan=en_US&anchor=Super+Bowl+commercial&index=3) was yanked bythe Fox networkafter airing once during the game because it was deemed inappropriate. Since that time, Go Daddy commercials have drawn criticism and scrutiny from censors for being edgy.Never before, though, have thecommercials come under fire for the products they contain. "It is beyond my wildest dreams that one of our commercials would be rejected only because it featured a classic American automobile," said Parsons.

The outspoken CEO is active on Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts.  as @DrBobParsons (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Ftwitter.com%2Fdrbobparsons&esheet=5991518&lan=en_US&anchor=%40DrBobParsons&index=4) and on Thursday night, before this latest controversy,posted a video showing off his new 2010 SS Camaro made by Chevrolet.

"A recentpollshowed 40 percent of those surveyed saidrecent problems for U.S. automakers made them more likely to buy American," Parsons points out. "I believe an American car deserves to be in the United StatesOpen of all places, but Lexus seems to disagree."

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Publication:The Biz of Baseball
Date:Jun 21, 2009
Words:497
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