Go for gold in London; VISIT LONDON Advertisement Feature.

LONDON has so much on offer for all the family and it can be hard to choose exactly what to do and where to stay.

To make it easy, take a tip from Visit London and the winners of the BT Visit London Awards 2009 to create the perfect award winning trip to the capital. Every year, the capital's tourism organisation, Visit London, hosts an awards ceremony to celebrate the best of London's tourism from accommodation to attractions as well as calling for the public to vote for their favourite things about the city.

Two of London's most popular attractions have led the field this year. The National Maritime Museum won the coveted awards for Visitor Attractions of the Year and Best Tourism Experience for the International Year of Astronomy 2009 at the Royal Observatory.

During your visit, make sure you visit The North-West Passage an exhibition dedicated to Arctic exploration. The Natural History Museum was awarded Best London for Free experience in the People's Choice category and their Darwin Exhibition took home the award for Best Marketing/ PR campaign.

Now is a great time to visit the new Darwin Centre, a state-of-the-art science and collections facility and the most significant expansion at the Museum since it moved to South Kensington in 1881.

When looking for accommodation, why not stay in a hotel used by royalty and celebrities since the 1920s? The Grovesnor House, a JW Mariott Hotel, was voted best hotel of the year and is perfect for those wanting to stay in the heart of Mayfair.

Visit London recognises small hotels too, and this year The Bingham Hotel, in picturesque Richmond, received not only the best small hotel accolade but also the best gastronomic experience for their elegant restaurant serving a menu of British foods. London also has a great range of value accommodation and this year the favourite for backpackers, The Generator Hostel, in Russell Square won budget accommodation of the year.

For a night that everyone will enjoy, check out Wicked, the musical about the witches of Oz which was voted the best family fun experience in this year's People's Choice awards.

Whatever time of year you come to London, make sure you experience London's newest shopping centre, Westfield London, the host of this year's Visit London awards and home to a unique luxury village as well as a range of flagship and high street stores.

For more information about what's *on in London as well as tips on how to travel, where to stay and how to save money, log onto www.

visitlondon.com

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Natural History Museum in Kensington.