Go Ahead -- Play with Your Food! New Cheesy Bites Pizza from Pizza Hut(R) is Pullable, Poppable Fun for Pizza Fans; Innovative New Product Delivers Bite-Sized Fun All-in-One, Just in Time for the Big Game on Feb. 5th.

DALLAS -- Mom always said "don't play with your food" but Pizza Hut is betting those rules will fly out the window when she sees its Cheesy Bites Pizza, the newest creation introduced today from the world's largest pizza restaurant company. The 28 cheese-filled bites that form the perimeter of a large pizza give customers pullable, poppable cheese bites that add a new dimension of flavor and fun to what is already a finger-food favorite.

Delivering a full pizza plus bite-sized fun all-in-one, the new Cheesy Bites Pizza is designed to give customers the experience of pulling and popping the cheese-filled bites before digging into the pizza slices surrounded by the ring of cheese bites.

"Pizza is the perfect food for sharing, but add these 28 cheesy bites to the outside of the pizza and now you've got a combination that gives everyone what they love," said Tom James, Pizza Hut chief marketing officer. "Kids and adults alike won't be able to keep their hands off the irresistible, great-tasting bites. Just pull off a piece, and pop it into your mouth. Playing with your food has never been so deliciously fun."

Wrapped in dough and lightly seasoned on the outside with garlic butter flavor before being baked to a golden brown, the cheese bites are connected to surround the pizza and take the place of a traditional crust edge.

The new Cheesy Bites Pizza is the latest in a long-standing Pizza Hut tradition of introducing new, innovative pizzas just in time for the Big Game, historically the busiest pizza-selling Sunday of the year.

"Finger foods and pizza are traditional staples of football festivities," James said. "With the Cheesy Bites Pizza, we're combining both. It's an easy pop-it-in-your-mouth snack and a satisfying pizza all-in-one, making it the perfect crowd pleaser and the most fun you can have with a pizza for any family gathering or party. "

Pizza Hut restaurants are gearing up to deliver millions of pizzas for the Big Game with nearly 50 percent of deliveries and carry-outs occurring in the two hours prior to, and the first hour after kick-off.

The Cheesy Bites Pizza is available for a limited time at participating Pizza Hut(R) restaurants for dine-in, carryout or delivery where available for $11.99 for a large one-topping pizza. The national promotion begins Sunday, Jan. 22.

As part of a nearly $50 million marketing campaign to launch the Cheesy Bites Pizza, Pizza Hut will be running ads on game day, Feb. 5th, featuring popular celebrities and its own version of a popular song. In addition, the pizza company has created an online activity, at www.pizzahut.com, where customers can click on each of the bites to remix the song that will be featured in the ads. The activity will be available online beginning the day of the Big Game. Additional details on the ad campaign will follow in a news release on Jan. 31, 2006.

About Pizza Hut

Pizza Hut Inc., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the world's largest pizza restaurant company with almost 6,600 restaurants in the United States and more than 4,000 units in 100 other countries. The company is the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut web site at www.pizzahut.com.